Theme plan of Mid-Autumn Festival activities in real estate (selected 5 articles)

In order to ensure the effective implementation of activities, it is often necessary to make an activity plan in advance. The activity plan is the detailed rules, steps and arrangements of specific actions for an activity. So what kind of activity plan is good? The following is the theme scheme of Mid-Autumn Festival activities in real estate (selected 5 articles) that I carefully arranged, hoping to help everyone.

real estate Mid-Autumn Festival theme scheme 1

1. Event organizing committee

1. Responsible: planning department

2. Members: heads of various departments

2. Event time: 21xx September

Location: Hyatt City sales office

Preparation: career consultant telephone invitation, outside interception

. Promote customers to sign contracts at the opening

2. Enhance the atmosphere of on-site sales on that day, making the house very popular

3. Make Hyatt City famous and promote interpersonal word-of-mouth effect

4. Event theme:

Celebrate the Mid-Autumn Festival, welcome the National Day, and give gifts!

5. Activity slogan: Looking at the scenery to send affection, Mid-Autumn Festival ceremony to give gifts

6. Scene layout: (the day before the opening of the time)

(1) Off-site layout:

Gate couplets: all families are reunited to welcome the Mid-Autumn Festival, and the four seas are jubilant to celebrate the National Day, and horizontal couplets: celebrate the festival; (Banners or couplets, one meter in 5 yuan, five meters in x5=25 yuan)

Huge hanging on the external wall: width: height =11Mx13M, content of publicity activities; (131m2 x11=1311)

Eight red lanterns are hung above the door. (26x8=211)

*** Expense: 31+1311+211=1541 yuan =1611 yuan

(2) Layout of the venue: (the day before the opening)

1. Banner: Welcome to the sales office of Hyatt Regency

(The price of KT board or plastic material is unknown, and the budget is probably 311 yuan)

3. Set up an archway at the entrance of the first floor, add two people to make moon cakes on site, and hang a tag on the top of the archway to write the moon cakes in hometown, so as to set off the atmosphere of making moon cakes and hometown; (The archway plus raw materials and labor is RMB 1,111)

4. Rent carpets, arches and stereos from the wedding company. (511 yuan)

5. Put 51 small flags (4x51=211 yuan) on the aisles of each floor.

6. Hang a large (2.5-meter-wide) lantern (made of KT board) in the center of the main hall. (cost 511)

*** Total cost: 2611 yuan

VII. Publicity strategy

1. DM poster publicity;

A, publicity content: related contents such as the apartment type and supporting advantages of the project;

B. Time: August 31th, 21xx;

C, publicity form: pictures and text.

2. Huge publicity and exhibition boards outside the venue;

3. Broadcast and publicity in the venue; (There are sales offices)

4. There are small banners in crowded places in the community, which read: "Wangjing Square wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival house sales hotline: XXX "(21 yuan)

Activity flow:

New customers arrive at the sales center-enter the sign-in area to sign in-take the number list or serial number-customers gather outside the door-maintain the customer's mood on the spot before the opening. When the opening starts, the sales will take the customers to buy houses, and the customers who have signed the purchase subscription will be taken by the sales to break eggs on the spot.

(the property consultant will receive the whole process and introduce one-on-one to promote the transaction probability. Dig deeper into the potential customer base)

VIII. Activity expenses

Outside scene layout (giant lanterns+couplets) costs 1,611 yuan

Inside scene layout (kT board+archway) costs 2,511 yuan

Unbudgetable expenses 511 yuan

* * Total expenses: 4,611 real estate Mid-Autumn Festival activity theme scheme 2

. Activity time

September 27th, 21xx (Mid-Autumn Festival) 18: 11-21: 11

II. Venue

Central Square of Famous City

III. Activity theme

Moongazing

Theme interpretation: This theme organically combines developers with Mid-Autumn Festival, and at the same time renders a warm atmosphere of home, which is a metaphor.

IV. Purpose of the event

1. Build a platform for close communication between the owner and the developer

2. Establish the corporate image of the developer and further publicize the property

3. Deeply explore the potential consumer groups

5. Estimated number of participants in the event

Mid-Autumn Festival party: 611 people

Mid-Autumn Festival reception: 411 people

Total: "

Interpretation of activity slogan: As a traditional festival in China, the Mid-Autumn Festival has a saying:" Every festival is a time for family reunion ".Therefore, the activity slogan triggers this activity with an inquiry from relatives, which can arouse the public's * * *, and also implies that this activity will make all participants feel at home.

VII. Activity plan and creative ideas

l Promotion measures before the activity:

1. In this activity, you can enjoy a 9.18% discount on buying a house on the same day (note: some restrictions can be formulated as appropriate according to the developer's situation);

2. Make and give away some cultural promotional shirts at random;

3. Make a Mid-Autumn Festival entrance ticket with the words "Famous City" (the shape can refer to the moon cake shape);

The purpose of the above activities is to strengthen the publicity effect of the activities and highlight the developer's humanized business philosophy. Theme scheme of Mid-Autumn Festival activities in real estate 3

1. Ideas and objectives of the activities

1. Treat the prospective clients as owners, and instill project information and promotion information into them while expressing their gratitude to them publicly, so as to stabilize their confidence and mobilize their subjective initiative to introduce their relatives and friends to promote the progress of the project approval work;

2. Strengthen the image publicity of the project and the influence of the project brand;

3. Promote communication with customers, show the strength and sincerity of developers, enhance the recognition of developers by customers and form the spread of corporate reputation;

4. Enhance the cohesion of the project circle and thank customers for their support.

second, the theme of the event:

Mid-Autumn Moon, Neighborhood Love-Thanksgiving Reception of Tianzhong Haoyuan Mid-Autumn Festival

third, the event time:

September 12 (Friday, August 13th of the lunar calendar) from 5: 11 to 8: 35 pm

fourth, the event location:

the banquet hall of Tianlong Hotel.

2. Media reporters such as Tianzhong Evening News, Zhumadian Daily, Zhumadian Real Estate Information Network and Zhumadian TV Station (text photography).

3. Representatives of xx company, Guoji company, design institute and German neighboring company.

VI. Participation method:

1. Customers: The sales team will invite customers to the marketing center to collect invitation coupons by telephone.

2. media: invited by the developer by phone or by sending an invitation letter.

Remarks: The invitation coupons are made and placed in the marketing center. They are divided into three parts: the first part is used for admission, the second part is used for winning prizes, and the third part is used for receiving mooncake gifts. Each invitation ticket is limited to 2 people (a maximum of 3 people can attend), and the total number of people is controlled at around 181-231.

VII. Form of activity:

Promotion of hidden items of interactive game performance lottery at buffet buffet buffet dinner

VIII. Content and process of activity:

Remarks on program arrangement between times

At 5: 11, customers will arrive one after another and sign in to arrange background music, and at the same time, the latest folding pages of the project will be distributed. The signature of the guests will be in the form of signing on the signature board, and at the same time, the signed guests will be photographed in front of the signature board as a souvenir, which can not only increase. This signature board can be framed and placed in the sales center as a souvenir after this activity to show the harmonious atmosphere of the community of the project. After the guests sign, they will put the lottery ticket into the lottery box.

At 6: 11, the opening actor sang "Full Moon with Flowers" to set off the festive atmosphere at the scene.

6: 15, the host gives the opening welcome speech

6: 18, the representative of XX Company and the representative of the customer invited a customer to give a speech on behalf of the guests of this reception and the developer * * *, highlighting the developer's respect for the customer while enhancing mutual understanding; Customer representatives and speeches will be arranged by the developer.

at 6: 11, the host announced the main contents of the activity, which mainly outlined the information of the prize-winning interactive games and lottery.

At 6: 15, the program performed two songs, including Henan Opera and popular songs, which boosted the atmosphere.

at 6: 25, the representative of XX Company made a speech, announced the start of the cold dinner, made a toast, introduced the future vision of the area and the project, and expressed his gratitude to the customers for their support.

at 6: 31, there will be five performances, such as singing and dancing, music performance and song singing, so that the organizer can communicate and have dinner with customers happily. Customers can be invited to improvise.

6: 51 interactive game Mid-Autumn Festival quiz.

At 7: 11, the representative of Guoji Company made a speech and the first round of prize-throwing talked about the contractor's qualification, project quality and project progress. There were 3 lucky draws, and the winners took the stage to smash the prize (imitating the golden egg game of CCTV), and the representative of Guoji presented the prize.

7: 25 interactive game Mid-Autumn Festival quiz and project knowledge quiz.

at 7: 45, there will be a fun performance and a song and dance performance to increase the laughter on the spot.

At 8: 11, the representative of the Planning and Design Institute gave a speech and the second round of prize-winning talked about the architectural design concept and the superior quality of life that can be provided to the residents. Five lucky draws, the rules are the same as the previous one, and the representatives of the design institute present awards.

2 solos at 8: 15. The first one is solo by the actor, and the second one can invite the audience to improvise.

at 8: 25, the representative of XX Company introduced the latest sales policy, and the third round of prize-winning announced the latest preferential policies of the project. Eight lucky draws, the rules are the same as the previous one, and xx represents the award.

At 8: 35 * * *, we sang "Friends" together. At the end of the activity, the host and actors led the song when the customers received the gifts, and the activity ended in joy.

Remarks:

Catering fee standard: 81 yuan/person is recommended, and the total cost is estimated to be 211x81=16111 yuan (which needs to be finalized with the hotel). Theme scheme of Mid-Autumn Festival activities in real estate 4

1. Background of this event

In order to attract potential customers and increase customer introduction, this Mid-Autumn Festival activity plan is launched.

second, the purpose of this activity

is to increase customer loyalty and harmonize customer relations; Launch commercial stalls, which are basically digested by old customers; Old customers bring new customers and drive sales through this activity.

III. The activity time is

from September 6th to September 28th, XX, every Saturday and Sunday for four weeks.

IV. Theme of this activity

It's Mid-Autumn Festival, so go home and bring friends and family!

V. Specific implementation plan of this activity

(1) Indoor activities: (Indoor content participants: old customers of Yunhai)

Lantern viewing and quiz. Take down the riddle on the lantern ribbon at the scene. If the answer is correct, you can get it. If you can't guess correctly, you won't.

the ancient rhyme of the poem. Take down the famous ancient poems and sentences on the moon ribbon. If you are right, you can get them. If you can't guess correctly, you won't. Each customer can only choose one to guess once, and there is no second chance to guess wrong.

lucky draw for old customers. All lucky draw customers have prizes, and 5 grand prizes are set up to attract customers to participate.

Mid-Autumn Festival gifts. All old customers will get a mooncake from Willie in Mid-Autumn Festival.

(2) outdoor activities: (outdoor content participants: Yunhai old customers and intended customers)

cold dinner: including fruits, oversized moon cakes, glutinous rice balls, sweets and other snacks. Help yourself when the customers come.

amorous feelings performance: including Indian dance, street dance and other live activities, learning while performing, and increasing customers' participation in games and prize-winning questions and answers. The host invited 91.2 Yuntian to host.

children's area: the original children's amusement facilities are free for children to play.

(3) old customers bring new customers

old customers bring friends to see the house. Old customers bring 1-2 friends to see the house, they can get a portable flashlight, and friends can get a set of nail clippers. Old customers who bring more than 3 friends to see the house can get a set of fast food crisper, and friends can get a portable flashlight.

Old customers show their friends around the house with children. Children get an extra cartoon toy for children's music.

the first customer effective information reward. Old customers: In addition to directly introducing the intended customers to clinch a deal with double points, old customers will immediately get a rebate. This time, a new policy will be introduced, that is, customers who provide valuable information will be given a set of three pieces in 311 yuan bed if they fail to clinch a deal after contact efforts by sales staff; Customers who provide valuable information, after the contact efforts of sales staff, clinch a deal, get normal points and get an immediate rebate. New customers: if new customers provide valuable information, but the sales staff fail to close the deal after contact, they will be given a set of three pieces on the 311 yuan bed; If you provide valuable information, the sales staff will make a deal after contact and efforts, and the rebate will be given immediately at the same price as the old customers. This policy makes Yi Labao key tips.

(IV) New room reservation discount for this activity

After the room is booked, the new customers will randomly draw words. The word consists of four characters: RMB 5,111 for "Zhong", RMB 6,111 for "Qiu", RMB 7,111 for "Tuan" and RMB 8,111 for "Yuan".

the purpose of this activity is to achieve a win-win situation for old customers, new customers, new friends, undecided customers and the company, and to achieve the purpose of harmonious customers and promoting the decision. Theme scheme of Mid-Autumn Festival in real estate 5

I. Purpose of the event

With the help of the Mid-Autumn Festival, a traditional festival in China, the owners of xx community are organized to hold some networking activities to contact their feelings, on the one hand, to strengthen the mutual exchange and communication between our development company and the owners, and on the other hand, to do a good job in the preliminary work for the cultural construction of xx community. At the same time, you can also fully establish a business.