As the old saying goes: eat well in the morning, eat enough in the afternoon, and eat less in the evening. However, nowadays, the young generation of consumers often neglect to eat breakfast. And, I don't know when China's breakfast began to "change flavor". Nowadays, is breakfast still a good business? Speaking of breakfast, there are two cities that have to be mentioned, one is to eat morning tea can be eaten at night in Guangzhou, during the table, back and forth can be replaced by a number of sets of friends; the second is with the dock culture, known as the "breakfast capital" of Wuhan, down to 3.5 million kilograms of hot noodles can be eaten.

Breakfast, this very important element of local characteristics, carrying the local culture and habits of the city, is the most direct way to understand the lifestyle of a new city residents. But when you get up early to go to breakfast these days, you'll find that most consumers are generally middle-aged and older, and the concept of breakfast seems to be losing ground to the younger crowd.

The changing age structure of the population and the rate of urbanization is the core variable that determines the medium- and long-term economic growth of China, and it also affects the development of the restaurant industry towards a market-oriented model.

Like the opening of the national Guilin rice noodles, with the gradual adjustment of urban planning, originally can be in a humble street front room, you can set up a rice noodle stall business. Now, the need for a more standardized license, health, consumer permits, to formalize the road to business.

Yes, the hawkers who were once highly active on the streets have largely disappeared, replaced by food and beverage outlets (breakfast stores) with uniformized store signs. At the same time, with the demographic changes and the great integration of regional cultures, the local flavor of the morning has become one of the ties that bind the foreigners to their homesickness in their own mouths.

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Breakfast

Compared to most industries, breakfast is one of the many industries that are "hardworking".

There was a very interesting entrepreneurial segment, buddy opened a breakfast store, the results because they can not get up in the morning, yellow!

The so-called "hard line" is to do early business, businessmen have to be ready at 3:00 am or 4:00 am to get the ingredients ready to sell early in the morning. This has been evident in recent years in food variety shows such as Breakfast in China and the Sunrise Eats series. Another interesting phenomenon can be found in the camera record: most of the people who go to eat breakfast are middle-aged and old people.

There seems to be an unwritten rule that breakfast is the culture of the elderly, while late-night snacks are the domain of the young.

In fact, in terms of flavor and diversity, breakfast is no less than late-night snacks, but this is the presentation of the two cultures. China's breakfast can be called the world's best, a netizen commented, on the breakfast of various cities in China, just in the form of a documentary, 100 episodes can not be finished. There is almost no city in the world that can do just breakfast, you can eat for a month without repetition.

Wuhan can!

Wuhan people's breakfast is a big battle, in the morning, Wuhan's streets are full of all kinds of breakfast stalls, stalls surrounded by diners, spring, summer, fall and winter seasons breakfast, there are to choose from, basically no repetition. Such as hot dry noodles, three fresh beanskin, rice rake poi, egg wine, paste rice wine, pan-fried buns, bean skins, heavy oil shumai, chicken dumplings, steamed dumplings, roasted plums, joyful lumps, fish juice paste powder, hair cake, pot sticker dumplings and so on.

These categories all represent strong regional attributes and are part of Wuhan's own breakfast culture. In the snack street of Han Street, local breakfast and other food is also one of the "weapons" to attract foreign tourists.

However, these roadside stalls, once visible, are now hard to see.

Given the important role of the catering industry in safeguarding and improving people's livelihoods, expanding consumption, promoting employment, and stimulating economic growth, etc. In 2016, the Ministry of Commerce has launched a relevant guidance: in recent years, the catering industry to comply with the new normal of economic development, take the initiative to adjust, and actively transform the development of the mass has made great progress, but the burden of operating heavy and other factors restricting the pace of its innovative development.

In order to further optimize the development environment of the catering industry, effectively reduce the burden of catering enterprises, promote the catering industry to accelerate the transformation and development, adhere to the principle of market-oriented operation, the construction of mass catering services network around the community, business district, population flow concentrated areas and other key areas, and strive to solve the market weaknesses and the development of the enterprise faced with the prominent contradictions and problems.

Under the guidance of relevant policies, catering enterprises in the community, schools, hospitals, office clusters, transportation hubs and other places to set up business outlets, the development of breakfast, fast food, group meals, snacks, food street stalls and other livelihood services and specialty food. Formed a standardized production, chain operation, covering the residential community breakfast supply system, and encourage the development of products for the elderly, primary and secondary school students, patients and other specific consumer groups.

Breakfast is indeed the gradual formation of uniformity, while the breakfast in that "fireworks" is gradually disappearing.

"From the beginning of the university, to now join the work of three years, almost seven years have not eaten much breakfast. When I was in college, it was because I played late at night and couldn't get up in the morning, and after I started working, it was because I wanted to sleep more. There may be another word to replace breakfast in my life, which is 'brunch'." In a first-tier city to work hard Xiao Liu told the author.

The author observed on the street at 6:00 am for two consecutive mornings, compared to the buzz of the subway, the street on the ground seemed very cold, in addition to sweeping the street cleaners and pedestrians in twos and threes, almost all of them moncler outlet online out to walk their dogs. And most of the open stores are fresh food supermarkets and breakfast stores.

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Culture epitomized, business opportunities are hard to find

A city that represents the breakfast culture of a city.

Wuhan attaches as much importance to breakfast as the New Year's festivals, and the word "over" in the phrase "over the morning" fully reflects this. The Sunrise Eats also explains that the people of Wuhan, who can eat 3.5 million pounds of hot noodles a day, love hot noodles directly.

Tongue on China is the top of China's food documentaries, but industry insiders believe that in the final analysis, it can not be considered a food program, food, under the skin, is the brilliant China's life, the past and future phase, is the current Chinese people's mental outlook and aesthetic pursuit of the show.

Under the various breakfast categories in the country, it is the epitome of a regional culture and the inheritance of a generation's way of life. It can even be said that one of the happiness of Hunan people is to shiver a bowl of rice noodles in the morning, Yunnan people are eating a bowl of steaming bait or rice noodles, and a bowl of Wagan soup can make the wandering Nanchang people stir up homesickness.

However, whether it is Yunnan bridge rice noodles, Guilin rice noodles, Nanchang noodles, Chongqing hot and sour noodles, Shaanxi meat buns, Shanghai pan-fried buns, or Guangdong intestinal noodles, etc., in the memory of most people's taste buds, it is very difficult to eat home or the taste of childhood.

Precisely because these special snacks have a strong localization characteristics, which also became very difficult to "original" copy to other parts of the country.

Compared to Guilin rice noodles and Lanzhou ramen, other local snacks, either the flavor of the popularity of the less able to nationalize (such as spicy soup); or eating skills are not conducive to the national replication (such as lamb steamed buns, hot noodles); or the population can not form a cluster (such as pan-fried buns, intestinal noodle); or snacks throughout the supply chain and product standardization of the degree of low (such as duck blood fans); or even do not have a substitute for the original food. Or it is a pure snack that does not have the ability to replace regular meals (such as stinky tofu).

Convenience store breakfast in this piece of business with the scale of replication, but does not have the smell of fireworks in the streets and alleys, seems a bit tasteless.

China is so delicious and diverse breakfast, how is less and less fireworks flavor?

1, the unified market mode of operation in the continuous "kill" with local characteristics of the flavor.

This is also strongly reflected in the current store sign. The richness and variety of street culture (distinctive signs, different types of stores, the distribution of nooks and crannies of the size of the business, etc.) is an important factor in the construction of a vibrant area, the loss of personalized development is the same as the loss of innovative vitality.

2. The weakening of social attributes is an important factor in the loss of fireworks.

Breakfast is a scene with strong social attributes, the intersection between neighbors is separated by a building, and downstairs scattered breakfast stalls is an important scene that they can produce interactions. I remember three or two people sitting on small benches and squeezing under the same small square table, where they could still talk to each other. This kind of grounded way of communication is not cheesy and very natural.

But then again, breakfast store operators are basically in the form of husband and wife store, earn more or less belong to the individual. Under a market-based operating system, these are almost always excluded from the calculation of total social retail sales, and there are millions of breakfast stalls like these across the country.

So, in order to better control the red line of food safety, the loss of smoke and fire flavor becomes the price of which is necessarily lost?