Founded in 1997, Mixue Ice City is a national chain brand focusing on ice cream & tea under Zhengzhou Cross-Strait Enterprise Management Co., Ltd. Honey Snow Ice City insists on high cost performance and sinks the market deeply. Strong marketing ability, rapid brand development and rapid increase in the number of stores.
The company has its own independent central factory, research and development center and warehousing and logistics center, and has a complete closed-loop industrial chain. During the epidemic in 2020, Mi Xue Bing Cheng donated 7 million yuan to fight the epidemic, which is the largest donation enterprise among all tea brands, reflecting corporate social responsibility.