1, there is no unique hot pot brand: there are more and more hot pot brands on the market now. If hot pot restaurants lack their own brand characteristics, consumers can easily choose other brands.
2. The service quality is not guaranteed: the service quality and food safety of the catering industry have always been an important issue. If service quality and food safety cannot be guaranteed, consumers can easily choose other credible brands.
3. Serious product homogeneity: In the case of serious product homogeneity, it is difficult for consumers to experience unique brand characteristics and differentiated services.
These performances will affect the sales revenue and brand effect of hot pot restaurants. Therefore, hot pot restaurants need to enhance their core competitiveness and have a unique brand positioning and service experience in order to succeed in the fierce market competition.