The spread of food is inseparable from the scene, and hotels, as places for business travel, have special significance for the promotion of food brands. Spain has a lot of experience in promoting the food industry with business associations. Let's go into a famous Spanish chamber of commerce and gain experience in food communication.

On March 24th, Ms. Warren Wang, an expert of the United Nations World Tourism Organization (UNWTO) and a member of the "China Kitchen" project expert group, accompanied by Ms. Fang Qiaolin, an outstanding youth representative of Asian and Chinese food in Spain, was invited to visit the Spanish Hotel Business Federation. During the visit, I met with Mr. José Luis Yzuel Sanz, President of the Spanish Hotel Business Federation; Mr. Emilio Gallego Zuazo, Secretary General of the Spanish Hotel Business Federation; and Ms. María Durán, Communication Director of the Spanish Hotel Business Federation.

during the exchange, the two sides had an in-depth dialogue on the overall development and current situation of Chinese food in Spanish hotel industry, the market cooperation and exchange between Spanish hotel industry and China market and practitioners in recent years, the introduction of the business and operation of the Federation, the industry support and analysis suggestions provided by the Federation for Chinese food going out to sea, and the relevant reference suggestions for Chinese food going out to sea and the overall integration of the industry.

During the conversation with the Spanish Hotel Business Federation

, relevant leaders introduced the development of the business Federation to Ms. Warren Wang. Spanish Hotel Business Federation (HOSTELER? A DE ESPA? A) Founded in 1977, it is a commercial organization representing Spanish restaurants, bars, cafeterias and pubs.

according to statistics, the hotel industry in Spain is composed of more than 315,111 organizations, employing 1.7 million people, with sales reaching 131.84 billion euros, which contributes 6.4% to the GDP of the Spanish economy. Specifically, restaurants, bars, cafes and pubs employ nearly 1.3 million people, with a turnover of nearly 99 billion euros, accounting for 4.9% of the country's GDP.

The organization takes serving the Spanish hotel industry and all employees as its vision and task, conveys the pride of the hospitable family represented by the Spanish Hotel Industry Business Association, and makes them feel the support and defense of their own commercial interests.

New Thoughts on Cuisine from the Hotel Industry

The Spanish Hotel Business Federation has carried out a wide range of activities in its different working committees. Social dialogue, economy, vocational training, taxation, and departmental promotion or exchange are the most common areas of work.

At the same time, the agency is also a member of the delegation of CEOE Tourism Committee, Spain's national platform, and participates in the advisory committees of the Spanish government in the fields of vocational training, immigration, social security inspection, corporate social responsibility and Spanish Food Safety and Nutrition Bureau.

In many years' work, the Spanish Hotel Business Federation has been keeping close cooperation with food institutions all over the world, and is committed to promoting the global food and catering industry. Relevant leaders shared with Ms. Warren Wang the specific contents of some food communication work.

According to relevant statistics, companies related to the catering industry in Spain account for about 31% of Spain's GDP, so it is extremely important to support the catering industry. Therefore, for the catering industry, the development of food is not only the needs of enterprises in the industry, but also has an important connection with national brands.

The spread of delicious food in the world is an important consideration of national associations and relevant experts. During the exchange, Ms. Warren Wang introduced the project background and work direction of "China Kitchen" to the relevant leaders of the Spanish Hotel Business Federation. After listening to the introduction, relevant leaders affirmed the development of China cuisine in Spain.

In the future, the two sides will also conduct in-depth exchanges and cooperation in their respective fields, and conduct comprehensive new explorations for the brand breakthrough of Chinese and Western cuisines in the world.