Direct selling can also be called factory direct selling, and it can be sold directly without agents. It refers to a sales model in which direct selling enterprises recruit direct sellers to sell directly to final consumers.

The World Direct Selling Association defines the concept of direct selling as follows: Direct selling refers to the direct introduction of products and services to consumers and the marketing of consumer goods by independent marketers in places other than fixed retail stores (such as personal residences, workplaces or other places) in a face-to-face manner.

Extended data

Advantages of direct selling:

Compared with other marketing methods, direct selling has many advantages, the most important of which is:

Flexibility: not limited by time and space, it can be carried out anytime and anywhere, which is convenient for consumers and distributors;

The quality and quantity of information, through face-to-face communication, all communication senses: hearing, sight, smell and touch can be applied, consumers can explain their own needs, while direct sellers provide information about products or services according to customers' needs, so that consumers can fully understand products or services.

A direct selling company refers to an enterprise that sells its products by direct selling with the approval of the Regulations on Direct Selling Management. Legal direct selling companies have obtained direct selling licenses issued by the Ministry of Commerce, and the list of legal direct selling companies can be found on the websites of the Ministry of Commerce and the State Administration for Industry and Commerce.

According to the investigation and study, products suitable for direct selling must have three characteristics: differences, need to be demonstrated and explained, and must be purchased repeatedly; The products sold by successful well-known direct selling companies have at least two characteristics. But a cursory look at the products sold by direct selling companies shows that almost any product can be sold through direct selling channels.

For example, in Japan, almost half of new cars are sold through door-to-door direct sales; In the United States, from the membership cards of mass market stores to the customers of long-distance telephone companies, direct sales are used to promote them.

References:

Baidu encyclopedia-direct-selling