Don't be misled.
The real reason McDonald's changed its name is that McDonald's China was sold to CITIC!
Secondly, McDonald's name change is only a company name change, not a store name change!
One, McDonald's China was sold to CITIC!
January 9, 2017, CITIC, CITIC Capital Holdings, Carlyle Investment Group and McDonald's beat other competitors, and McDonald's to enter into a strategic cooperation and set up a new company, with a maximum of 2.08 billion U.S. dollars (about 16.14 billion Hong Kong dollars) of the total consideration (the specific price of the transaction is still under negotiation) acquisition of McDonald's in mainland China and Hong Kong's business, to become a McDonald's the next 20 years It will become McDonald's master franchisee in Mainland China and Hong Kong for the next 20 years.
After the deal is finalized, CITIC will become McDonald's largest shareholder, holding 52 percent of McDonald's shares. McDonald's itself has only 20 percent.
In short, McDonald's is now a CITIC company.
Since the company has changed its name, isn't it normal to change it? You used to have to change your name when you adopted a child.
After acquiring McDonald's, if you don't change the name, CITIC will feel that it has made a fake acquisition, and McDonald's will feel that it has to bear a reputation for McDonald's China.
So it's better to change the name and be happy.
Two, just change a company name, and will not be the store name
McDonald's China renamed Golden Arches, but this is just a change in the company's name, and does not affect the operation of the store, so, thinking that the future of the McDonald's store will become the Golden Arches, or save it.
No change.
So, you're still going to a McDonald's restaurant, where the sign is "M" and says McDonald's!
You still get the classic McDonald's dishes, like
still burgers, not meatloaf, etc.
This is actually quite common.
The change in the nature of the company's shareholding, change the name of the company is very common, because it involves a variety of aspects of the financial and tax content.
In fact, you take a closer look.
For example, we are familiar with Baidu, in fact, it has a lot of companies below Oh.
For example, this is Baidu's company
This is also Baidu's company
Thirdly, McDonald's does have the name "Golden Arches" in the international arena
This is probably not the same thing as what most people think, but internationally McDonald's does have someone to call it "GoldenArches. "GoldenArch", a name very well recognized in the West, characterized by the McDonald's Arch!
There is even the famous "Golden Arch Theory", which is based on McDonald's.
There is also the "Golden Arch Theory", which is based on McDonald's.
That is, as long as two countries have McDonald's, they won't go to war because they will be attracted to McDonald's Big Macs and French fries.
So, just be honest about McDonald's name change.
Seek for 2017 American movie The Big Entrepreneur starring Michael Keaton on NetflixThe Big Entrepreneur Baidu Netflix free online
Link:
Extract Code:1s86
The Big Entrepreneur is a biographical film directed by John Lee Hankow, starring Michael Keaton, and was released on January 20, 2017, in the United States. The film tells the story of Ray Crocker, a milkshake mixer salesman who met the McDonald's Brothers, a fast-food hamburger business in the 1950s, and eventually built McDonald's into a global fast-food empire. Ray Crocker was a salesman in Illinois who came to southern California in the 1950s and met the McDonald brothers, who were running a hamburger joint, and saw an unlimited business opportunity in the way the brothers ran their business. He decided to join forces with the McDonald's brothers to develop their invention of the fast-food assembly line and chain-store model. However, with the expansion of the business, Crocker and the McDonald brothers in the business philosophy of differences, and then turned against each other. In the end, Ray Kroc took over the fast food company from the McDonald brothers and made it into a multi-billion dollar fast food empire.
2020-02-15 (The Great Entrepreneurs movie review)The Great Entrepreneurs is the story of how McDonald's went from being a drive-in restaurant to a fast-food empire that spans the globe.
Ray Kroc, the founder of McDonald's, started out as a milkshake mixer salesman.
It didn't start well
He traveled from one drive-in to the next, trying to sell his blenders to drive-thrus:
"You expand the supply, the demand goes up, the demand goes up, you can continue to expand the supply, it's the chicken or the egg, I'm sure you're a smart guy and you understand that! "
But the owner of the automobile restaurant did not eat this set, in addition to impatience is bored.
The drive-thrus, which sold fast food like fried chicken, burgers and milkshakes, were so slow that even though the waitresses wore pulleys and the cooks were busy, there were still mistakes, time-outs and so on.
Every motel is the same, surrounded by young people (delinquents) idly waiting for their food,
Ran through a number of drive-thrus, and none of the owners were willing to pay for his blender.
And the situation is pretty much the same from one drive-thru to the next, with busy servers and obnoxious wait times.
Adding a blender to a drive-thru is almost impossible.
Well, Ray is an inspirational boy, and even before he went to sleep at night in the hotel, he was listening to a Carnegie-like speech:
"Persistence, nothing in the world can replace persistence;
Talent is no good, there is nothing more common than a gifted person who fails;
Genius is no good. No, it's a cliché that geniuses can't achieve their goals;
Education no, the world is full of highly educated fools;
Persistence and determination are all the strength in the world, and showing you won't be defeated by anything;
You can have inner peace, physical health, and inexhaustible strength;
If you try these things every day, and work hard to achieve these goals;
If you try these things every day, and work hard to achieve these goals;
If you try these things, and work hard to achieve these goals;
It's not a problem.
If you try these things every day, and work hard to reach these goals; the results will impress you;
While this sounds like a magical concept, you need to create your own future;
The most important discovery of our generation is that mindset can change a person's life;
Emerson said that a man will become the person he wants to be every day."
Ray, who receives this kind of brainwashing every day, must be someone who is ambitious and willing to persevere.
The next day, he continued to visit his clients with enthusiasm, and of course, he continued to be rejected by them again and again.
A little turnaround
Well, after all that buildup, the first little climax is coming.
He called his company's female operator to see if there was some good news.
There were a lot of voicemail messages, most of which were for billing, returns and refunds.
Finally, there was an order for six milkshake mixers for a motel on Route 66.
Six? areyoukiddingme?
Ray must have been like that inside.
Of course, on second thought, he realized that he must have ordered the wrong one.
To confirm the information, Ray immediately called the other party to find out if they had placed the order.
The caller could hear that they were busy, as every motel is, of course.
When asked if they had ordered a milkshake mixer, the other party was concerned about when the six units would arrive.
Then, they said they should order 8!
At this point, Ray was even more surprised that the drive-thru was so unusual that he decided to pay a visit in person.
Surprisingly, the fast food restaurant
At the scene, Ray found that the store was really different from other drive-thrus. While other drive-thrus had young people waiting in front of the door, this one had a long queue in front of the door, including young people, children and mothers.
The waiter told him he would have to get out of the car and order himself.
After he joined the long line, the lady in front of him kindly told him not to worry, the line would go by quickly.
Sure enough, it wasn't long before it was Ray's turn to order, and he ordered his favorite burger and Coke.
Thirty seconds later, the waiter placed a paper bag of food in front of him and told him his meal was ready.
Ray wasn't sure, so he checked his order with the waiter again and found that it was indeed his.
"But where do I eat?"
The waiter smiled and said, "In the car, in the park, wherever you want to eat."
amzing~
Ray took his food and sat down on a bench in front of the drive-in, eating and surveying the restaurant.
There were mothers with their children, young couples, all casually sitting on nearby benches eating burgers and drinking coke.
It was simply wonderful.
Discovering the secret
After Ray identified himself, the restaurant's owners, Dick and Mike, gave Ray a tour of the restaurant's operation, which was a perfect food-processing assembly line, fast and standardized.
Right away Ray said he wanted to have dinner with the two owners*** and learn their story.
At dinner, Dick and Mike recounted their restaurant's journey, and trade secrets.
1. Reduce the variety of goods. In the course of opening their restaurant, they found that 75 percent of their revenue came from the three most popular items: burgers, fries and milkshakes. The other foods increase meal times, but do not contribute much to revenue. Streamlining to three product categories can also lower the cost of goods if the volume is high enough.
2. Increase the speed of food service from an average of 30 minutes to 30 seconds. How do you do that? First of all, the premise of this is to reduce the variety of goods, when the restaurant to determine their supply of burgers, fries, milkshakes only three kinds of food, you can target the optimization of food processing line. This is a very colorful part of the film, the brothers are very bold to suspend the restaurant for half a month, and then in a tennis court, simulation of their restaurant - McDonald's food processing mode, they continue to optimize the location of each operating table, optimize the operator's process, until the entire process is like a musical performance as smooth and fast.
3. Standardize the finished product for each food item, such as two slices of pickle for each burger, how well done the beef should be, and how well the fries should be fried.
To this point, the film said the secret of McDonald's success, business secrets of the "more fast, good, save", McDonald's accounted for three: fast, good, save! Hundreds of times faster, to surprise users. And good taste, lower prices, we can hardly imagine which will refuse.
So what the movie will tell us is how McDonald's quickly evolved from a drive-through restaurant into a global restaurant empire.
Getting in on the action
Ray Crocker was thrilled by the story of the two McDonald brothers. He immediately made a bold decision:franchising. Although the McDonald brothers do not recognize, because they also made an attempt to open a few outlets, but the results are not good, quality control is very difficult.
But Ray Crocker is not discouraged, he is an ambitious person, he and McDonald's brothers signed a thick contract, all the contracts have McDonald's brothers formulated, Ray Crocker all unconditional acceptance, he only needs a franchise, he wants to be such a store replicated throughout the United States.
Then Ray Kroc returned home and, without his wife's knowledge, mortgaged his house to open the first McDonald's store, which he named McDonald's No. 1.
He was obsessed with the operation of the new store every day, and constantly marketing the new store model, and find all kinds of talent to manage the store. Soon, in the first month, he opened three new stores, a feat that surprised the McDonald brothers, but they just thought it was Ray's passion.
Ray's progress was so smooth that he brought in husband-and-wife employees as store managers and servers for each location, with the manager supervising each chef-operator and making sure the food was of the highest quality. That sample control problem was solved. The wife is responsible for external consumer service and sanitation of the McDonald's store's public **** area.
Such a stable husband and wife employees, that set up the image of McDonald's service family, but also solved the McDonald's outlets before the quality control problems, health and image problems, husband and wife employees model is also more stable.
Soon the west opened dozens of McDonald's outlets, and began to people take the initiative to do to join, at this time the situation has changed, from Ray's initiative to promote and other people took the initiative to find Ray asked to join.
Crisis is also a business opportunity
But, Ray's accounts have problems, the new store's revenue is a lot, but the operating costs are also very high, and Ray and McDonald's Brothers signed a contract, 50 percent of the profits go to McDonald's Brothers.
So the profits were not enough to keep up with the expansion of new stores.
Ray called McDonald's Brothers and asked for a lower cut, which they refused.
The bank's mortgage was not returned for three consecutive months, and the bank chased him to his home, where his wife was furious that Ray had quietly taken out a mortgage on his own for the two people's ****ed property.
Ray went to the bank to find the salesman to spit out his dissatisfaction:
Ray: I said I want you to call me the company!
The clerk:
I did, but there was no answer, and you haven't paid the loan for three months.
Ray: My company is doing very well, I now have nine branches and will soon continue to add five more.
The salesman: You haven't repaid the loan for three months.
Ray left in a huff. The man who said it was a mistake was the one who heard it. A nearby banker, Harry Thornburn, approached Ray and said he could help him with his debt.
Harry Thornburn put forward the idea of turning McDonald's corporate structure into a real estate company, McDonald's land ownership, the land leased to people who want to join McDonald's, and then so there is more cash flow, and at the same time, if the franchisee's McDonald's store quality control is not up to standard, but also to take the initiative to terminate the contract, which will have more control over the franchisee.
Harry Thorne went on to become McDonald's financial adviser.
And so McDonald's went from strength to strength.
And the McDonald brothers gradually felt that they could no longer control Ray Kroc. Ray Kroc bought out the McDonald's brothers for $2.7 million, and the first McDonald's restaurant, the McDonald's brothers' store, was not allowed to be called McDonald's anymore.
Review
The whole movie does not blow the whistle on Ray Kroc, but describes objectively the whole story of Ray Kroc's discovery of McDonald's, his continuous expansion of McDonald's, and even the eventual monopoly of McDonald's. The story of the McDonald's brothers, who bought the whole company from the McDonald's brothers, is not allowed to be called McDonald's.
The other main line of the story is Ray Crocker's family, in the beginning, Ray Crocker should be a very unreliable salesman, selling paper cups, kitchen recliners, milkshake mixers and other unknown things, in short, are not very successful. But his wife has always been quietly supportive of him, and although she complains a lot, she's still doing her job.
For example, at a club dinner, other couples, especially husbands, made jokes about Ray Kroc, but his wife stood up for him, which is why he opened three McDonald's stores in the first month, and two others were marketed at the dinner.
As McDonald's expanded rapidly, Ray began to realize that he had turned the tables, unbeknownst to his wife, who was still trying to help him sell.
At the same time, Ray had an obvious crush on Joan Smith, the wife of one of his partners, at a dinner with them. They played the piano together and sang "A Windfall," an allusion to their later coming together.
And in later years, as McDonald's continued to grow, Ray and Joan Smith became close, chatting on the phone late at night like every cheating husband.
While buying out McDonald's, Ray also filed for divorce and gave his ex-wife the house and car, which of course is nothing in Ray's eyes now.
But he didn't have a penny of the company's shares for his ex-wife. As he says in the movie:
"Giving her the McDonald's shares would have killed me!"
Of course, there's no doubt that he married Joan Smith later on, and, probably unacceptable to many moralists, the two grew old happily ever after.
Of course, Joan Smith was in the same category as Ray Kroc, and she had the business sense to come up with the idea of replacing milkshakes with powdered milkshakes, saving on the cost of refrigerated milkshakes, which was undoubtedly an innovation for the McDonald's business empire.
At the same time, the use of milkshake powder instead of milkshake, not recognized by the McDonald's brothers, and their pursuit of quality concept is completely opposite. In fact, the difference between the McDonald brothers and Ray is alluded to here.
When Ray argued with the McDonald brothers over the issue, he said:
"You can't make money on your own, please don't stop us from making money!"
At the end of the dispute with the McDonald brothers because of the buyout, Ray put the tough words:
"I can put a hose in the mouth of my competitors after they fall in the water, can you do that?"
The McDonald brothers looked at each other and silently replied, "Yes, we can't!"
From the whole film, the McDonald's brothers are more intelligent and good side, they created the McDonald's fast food production line, making fast food has been revolutionized, and they stick to the quality, willing to sacrifice the expansion for the quality.
And the fact that they didn't become the founders of McDonald's may have something to do with the chicken soup the movie keeps saying, "You become who you want to be every day!"
Because the McDonald brothers never envisioned the McDonald's empire.
And Ray Crocker although full of controversy, he is not a morally good person, abandon his wife, squeeze out partners, in order to make money can give up the quality, with milkshake powder instead of milkshake, but there is no dispute that Ray is definitely an ambitious person, he saw McDonald's, he decided to join in quickly and decisively mortgaged his own house, he has a golden arches in his heart He had a vision of planting Golden Arches all over the United States, and he searched for talent everywhere, just for the McDonald's business.
The whole movie, as Chicken Soup says, is about how big the dream is, and how big the stage is!
You are becoming the person you want to be every day!