Another vegetarian dish on the dining table: NFC fresh juice.

2114-12-23Globalhort NFC juice products originated in Europe and America, and rose in the late 1991s. Around 2117, NFC juice began to enter the domestic market, mainly products from Australia and Germany, and first entered the first-tier cities in China, such as North, Shanghai, Guangzhou and Shenzhen. At present, NFC juice includes three camps, one is imported NFC juice, the other is several major domestic producers, and the third is a small manual workshop with certain regional resource advantages. The market size of the whole fruit juice industry is about 31 billion yuan, but the annual growth rate of fruit juice consumption is declining, and the market needs to tap new growth points. Just as milk products are gradually moving towards high-end routes, NFC fruit juice also represents the high-end trend in the fruit juice field. Compared with the 111% juice market capacity of 2 billion yuan, the current market scale of NFC juice is not large, but the industry trend it represents cannot be underestimated. "We can compare with foreign markets. At present, the consumption ratio of fruit juice and fresh fruit in the US market is 78: 22. They have a mature consumption habit of using fruit juice as breakfast drink, but it is 11: 91 in China. The market for such healthy and nutritious fruit juice products needs to be explored in the future. In addition to foreign consumption habits, there are two important reasons for the development of NFC juice. First, with the continuous enrichment of low-temperature yogurt, pasteurized milk, low-temperature lactic acid bacteria and other products, the tentacles of cold chain logistics have been continuously extended, and the cold chain shelves of Shangchao have also been expanded in a large area. Second, the disposable income of domestic consumers has become higher, the affluent class has become younger, and their acceptance of products is also higher. However, at present, consumers' cognition of NFC juice is very vague. NFC is non-concentrated recovery juice, not ordinary 111% fruit juice, which is difficult for ordinary consumers to distinguish, and its price is twice higher than that of ordinary juice, which makes some consumers flinch. At present, consumers are still only looking at the date of production, and have not learned to look at the ingredient list. The biggest feature of NFC juice is to realize zero addition of food under the condition of very short shelf life. The difference between NFC juice and 111% juice: "11 tons of fresh orange makes 1 tons of concentrated juice, 9 tons of water is reduced into 111% orange juice, and NFC juice is 2.5 tons of fresh orange to squeeze 1 tons of orange juice, with a ratio of about 2.5:1, and NFC is committed to fresh pressing without concentration." However, at present, consumers are not so deeply aware of this category, and consumers who really have product awareness and can afford such high-end products are actually scarce. The most critical issue is consumer education. Because the current sales volume of this product is small, manufacturers and countries will not vigorously promote it. Although a large number of people in China have begun to pay attention to NFC juice because of the pursuit of low sugar, health and freshness, it has not yet entered household consumption. This category should eventually return to the family, because fruit juice is generally a family and catering meal abroad, sitting down and drinking, but domestic consumption of fruit juice is a ready-to-drink beverage, which will eventually go to the table when it matures in the future. "

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