On the highest goal of the operation of take-away stores, it must be the monthly sales: nine thousand nine hundred and ninety-nine+Wandan Store. Many entrepreneurs are determined to join the catering industry by seeing the considerable profits behind this sales volume. However, only when you really step into this industry will you understand that Wandan Store can only aspire to it, and it is really too difficult to do so.
in the statistics of ten thousand single stores, "brand stores" account for more than 81%, and these ten thousand single stores are mostly data flagship stores built by brands for joining. Moreover, the brands here have a certain amount of moisture. Because of the "brand" certified by the platform, only the number of stores does not consider the word of mouth and the year of operation. It is too easy to label the word "brand". Most of the online platforms are pure takeout, and it is difficult to see them online in shopping malls and on the street.
taking Shanghai as an example, 21 of the top 51 merchants are steamed stuffed bun porridge shops, and the rest of them are basically divided up by fried rice, mixed rice, mala Tang and other categories. As we all know, steamed stuffed bun porridge shop, mixed rice and fried rice are mostly replaced by semi-finished products today when the supply chain is fully developed. In the end, cooking can be realized only by frying, frying and heating. And mala Tang, incense pot and the like have prepared seasonings to stew and stir-fry in one pot, with a single meal procedure and stable taste.
when an actual customer places an order, the mutton kebabs in 1.1 yuan need to be purchased in three strings, and the last two strings are not discounted. I paid RMB 12.1 to buy three kebabs, but I was dissatisfied with the delivery fee of RMB 15, so I need to continue to make up the order, and this order can no longer enjoy the full discount. Such a large-scale full reduction and ultra-low drainage of single items make the order conversion rate of this kind of ten thousand single stores basically between 1.8% and 25%, and the small orders below 21 yuan can reach more than 51% of the overall single quantity.