Quanjude, an old Chinese brand, was founded on the sixth day of the sixth month of the lunar calendar in 1864 (the third year of the Tongzhi period of the Qing Dynasty), when it opened its first roast duck store on Qianmen Street[7]. After several generations of entrepreneurial struggle to obtain significant development, in January 1999, Quanjude was recognized by the State Administration for Industry and Commerce as a well-known trademark, is China's first case of the service category of China's well-known trademarks.
After continuous innovation and development, Quanjude cuisine has formed a unique Quanjude roast duck as a leader, with the whole duck seat and more than 400 special dishes in one Quanjude cuisine, which is loved by heads of state, government officials, people from all walks of life and domestic and foreign tourists, and is known as the first Chinese food. Zhou Enlai, the former Premier of the People's Republic of China, has repeatedly chosen Quanjude's whole duck banquet as the state banquet.
Quanjude is both ancient and young, both traditional and modern, and is marching forward towards the grand vision of China's No. 1 Catering, World-class Cuisine, and Internationally Famous Brand.On July 15, 2021 (the sixth day of the sixth month of the Chinese lunar calendar), Quanjude celebrated the 157th anniversary of the brand's founding, and Quanjude's brand-new IP image of the Moon-Bao Duck was unveiled.
Quanjude is a famous Chinese catering brand founded in 1864 (the third year of the Tongzhi period of the Qing Dynasty), and has developed into a modern catering industry group, China Quanjude (Group) Company Limited, after generations of entrepreneurship and hard work. 2004, Quanjude Group merged with Shouyi Group and reorganized itself into Shouyi Group Catering Plate Company, and 2007, Quanjude was listed on the A-share market, transforming itself from a state-owned catering company into a modern catering company, which is the largest in China. In 2007, Quanjude was successfully listed on the A-share market, transforming from a state-owned catering enterprise to a publicly listed company, embarking on the fast track of development and accomplishing the new development of the century-old brand. Quanjude to the pure fire of the hanging oven roast duck technology, dedication to fine food, service all over the world, has received more than 200 countries and regions of the heads of state and dignitaries, but also to serve the people's life of Quanjude moments, won the reputation of China's first to eat. In the new era of consumption upgrading, Quanjude Group has launched a new strategy of brand chaining and series development, pushed forward a new strategy of quality enhancement, replication, incubation and management upgrading actions, and is committed to comprehensive upgrading to create a new image of the brand with an international perspective and a sense of the times. Quanjude's 2017 annual assessment of brand value is 17.118 billion yuan.