Entrepreneurial activity is playing an increasingly important role in the economy and society. Because entrepreneurial activities not only promote social innovation, new knowledge and technology into goods and services, but also solve the social employment problem, become the driving force of economic development. The following is what I have organized for you about the Chinese medicine health museum entrepreneurial preparation plan, to give you as a reference, welcome to read!
Chinese medicine health museum business preparation plan 1Table of contents:
I. The development of & lt; health restaurant & gt; planning book
II. The huge business opportunity in hosting a health restaurant
III. Market research and study
IV. Consumer Channels and Population
V. 3 Meal Categories VI. Store location
VII. Advantage of congee store:
VIII. Staffing
IX. Financial budget X. Economic benefit budget
xi. Conclusion
Foreword
Several problems exist in the public dining diet Beijing Municipal Commission of Commerce of the urban households in the community of more than 1,000 households in the survey found that the number of people who do not eat breakfast or breakfast at home only accounted for the number of people surveyed in the 1 / 3, there are 2 / 3 of the people who often have to eat breakfast outside, of which 70% of the citizens are not satisfied with the breakfast market. On the other hand, Beijing has a large mobile population and a large number of white-collar workers who form a huge guerrilla force for eating out. Everyone wants to embrace the new day with a healthy body, you have to have a healthy diet, many people lunch, and even dinner are outside the guerrilla, miscellaneous diet for a long time, at least will be buried in the body disease many hidden problems. Like stomach disease, intestinal disease, hepatitis, cardiovascular disease and so on
1.1 Breakfast:.
Busy life environment, so that people ignore the importance of breakfast, currently sold outside the breakfast is usually in order to please the taste and give up the nutrients, no nutritional breakfast is the number one enemy of health, the first meal in the morning is also the most critical nutritional intake of a meal. Balanced nutrition for the day to replenish physical strength and bring vitality, breakfast to eat full, eat healthy, you can ensure that the body and brain activity of the energy needed, urban people due to the nature of the work relationship, often busy or no time to eat breakfast, fasting feeling people do not have the vitality of the mind functioning slow, on the intestines and stomach will also be affected, and thus, will lead to a reduction in the body's immune system. Therefore, rich in nutrients, rich in polymer carbohydrates and dietary fiber, unique water-soluble fiber Beta Glucan to extend the digestion time of carbohydrates, not only can continue to provide a stable energy, but also can bring a day are full of energy
1.2. Currently there are still a lot of factors that are not conducive to the health of the body for breakfast
For the Beijing people's dietary habits, in the past the old Beijing's In the past, the breakfast in old Beijing consisted of fried dough, chopped liver, soya bean milk, soya bean brain, rice, and so on. Rice. Millet congee. Pies and buns are the main ingredients of the breakfast. Soybean milk, bean curd. Rice. Millet porridge, buns and so on are good breakfast, but the quality of production and hygiene in general there is a big problem. There is also a high fat and cholesterol-containing doughnuts and copious liver relatively speaking is also much inferior.
Getting a nutritious breakfast to get rid of the health of the nemesis, a nutritious and healthy breakfast should have enough carbohydrates, dietary fiber and protein, so how to carefully choose a nutritious, fast, tasty, and convenient breakfast has become the focus of today's catering industry.
Now, there are hundreds of practical congee recipes to learn and choose from. For example: to the current Beijing's most popular ten-meter porridge, whether it is on the three highs of the elderly, or on the health of other groups of people, as the prevention of disease, conditioning disease, the effect is very good. Healthy breakfast porridge, undoubtedly in line with this demand. This strong demand at the same time also opens up a huge business opportunity
2.1. lunch: generally speaking, people in the lunch absorbed nutrients accounted for one-third of the daily source of nutrition.
The modern concept of health is more innovative than ever before. The modern man has a more positive mindset about health, no longer just a passive treatment of disease. How to actively resist and prevent disease, and at the same time let their own state of mind and body are maintained in the best state, is the effective management of health positive attitude. Apply this to your daily food combinations. Healthy eating is the wellspring of a successful life! Health, add color to your life; diet, make your health more perfect.
II. Undertake the huge business opportunity of health restaurant
Of course? sell? The point is important. Chinese traditional food as the main product of the series of products, although many people know, but not many well run. Both blind spots and selling points. As long as there are good products and good business practices, you can be a big hit in the market health restaurant business plan reference sample health restaurant business plan reference sample. Achieve good economic benefits.
For example, breakfast? The first thing you need to do is to get your hands on some of the most popular products in the world. Whether it is a hot summer, or cold winter, whether it is spring full of flowers in spring, or harvest full of gold in the fall for the loss of appetite, the body is in a state of sub-health of the people, light health care congee is exactly the first choice of diet. The company's newest product is a new, more affordable, and more affordable way to get the most out of your life.
Recently a congee culture drink health and wellness dining culture blew incense throughout the city of Beijing. Operating a health restaurant has become the new nobility of the catering industry. Therefore, with the all-weather operation to start the health of the restaurant will be more economic benefits and huge business opportunities
III. Market research and study
1. At present, Beijing citizens have a certain level of understanding of health meals, a change in the norm of the past big fish and greasy dishes, began to choose a more nutritious value of the health meal category.
2. If we launch a therapeutic health care, beauty and life as one of the green ring diet. That both the profit margin and the space of people's needs are relatively more according to the promising sex.
3. hosting health food with five characteristics:
1, the public affordable; 2, nutrient-rich, easy to absorb; 3, continuous consumption; 4, young and old savory; 5, diners can shorten the consumption time. Should be built on: not only color and flavor, the focus of publicity should be healthy! Only to eat as a belly and delicious concept has long been obsolete, its positive significance is to help people improve the quality of life to restore the health of the body, easy and happy to work, study. At the same time can also meet the needs of people's health, so that consumers get value and satisfaction from it.
2. As for business characteristics, against the traditional thinking of the porridge store. Should have the courage to abandon the products that do not do well, rather than lack, in the porridge category, only need to design 10 kinds of absolute fist porridge, which has a main product. It is also recommended to put more thought into some easy-to-digest porridge side dishes. This is also to guard against possible business risks, even if the porridge varieties really failed, because you other health care dishes on the effort, the same can make up for the loss of porridge dishes.
Four. For consumer channels and people
This is a very wide range of consumer channels in the industry
1. General consumers, focusing on: infants and young children, students, the elderly, pregnant and pregnant women, patients and sub-healthy people.
2. Main benefits: nutrition, hygiene, good taste, health care. It is a very Chinese form of fast food
3. Business places: residential areas, hospitals, nursing homes, elderly homes. Nursing homes, senior citizen apartments. Parks and commercial surroundings and so on can be. Can form breakfast, lunch, evening meal: with the nutrition of the main food, that is, economic and affordable,
4. Importance: the sick, students, the elderly need nutrition; exempt from the porridge of their own troubles and purchase of the original, the ingredients inconvenience; more secure, hygiene and nutrition, efficacy. Maintain health, save time, save labor, so that consumers can increase the sense of reasonable consumption.
5 At the same time in the restaurant interior layout to publicize the health of the food food function and characteristics, which can be more able to increase the health knowledge of various types of restaurants. In the enjoyment of food and drink at the same time, but also to enable diners to improve and strengthen the health consciousness, healthy eating at the same time, but also appreciate the importance of health food on the human body.
V. Meals
1.1. Breakfast porridge varieties
The main to (1) cereal porridge (2) bean porridge (3). Mixed grain and bean porridge (4). Meat porridge (5). Flower porridge (6). Vegetables (7). Fish (8). Fruit (9). Medicinal porridges
Supporting products are: all kinds of coarse food
(1) cakes (2) cakes (3) other categories
Advantages: a large number of varieties, adaptable to a wide range of options, high degree of choice, raw materials are inexpensive, easy to purchase, short process, no special technology, easy to produce, good sales, no off-peak seasons.
Disadvantages: Because of the many ingredients, procurement is a little cumbersome, but according to the common health conditions of the general population, the porridge can be categorized and summarized and concentrated.
1.2. Breakfast dishes as much as possible to crowd out the people often eat, pickles and salted vegetables, try to various types of vegetables. Soy products for a reasonable and healthy mix of refreshing small dishes
1.3 At the same time. According to the characteristics of young people eat meat equipped with some local snacks:
To, Tianjin buns, bakery, rose bee cake, meat sandwich. Pumpkin cake,.....
Numerous local flavor snacks, you can do according to local specifics, it is recommended that the North and South snacks big string each other, will be more attractive.
2. Lunch categories
In order to cater to the increasing attention to the concept of eating healthy and fast lunch to health care healthy diet
For example: including potstickers celery set, beef fried broccoli set, meat sauce crispy egg set, steak four vegetables set, seafood set, tofu milk and minced meat eggplant set ...... And hundreds of nutritional reasonable collocation of fried vegetables and so on
;Lunch to bring you is full of healthy mind and body to enjoy
3. Dinner to the fish ball soup and other health soup based on the addition of roughage snacks with the health of the tea and other categories
Soup is the mother of the fresh, fresh is the source of taste. Soup is not only a delicious dish, but also a good thing for people to get rid of diseases.
The full development of tea in the development of intelligence, prevention of aging, improve immune function, improve the bacterial structure of the intestinal tract and deodorization, detoxification and other aspects of the efficacy of the
Six store location
< health restaurant> the completion of the
1.location to the densely populated. The flow of large appropriate. Starting area of about 50 square meters. Decoration style to return to nature as the theme. Decoration. Simple and plain. Later, according to the business situation and then develop and expand
2. Delivery service: breakfast porridge porridge with large pots of simmering, the ingredients are specially packed, small pots of preparation. Professional delivery team. Focus object: hospital inpatient department, mobility of the elderly. Schools, families. Door to door menu (above the therapeutic congee recipe health care lunch and symptomatic effects of the brief), accept phone orders.
3. Establish their own website. To carry out online publicity, ordering, joining, and so on to expand sales channels.
VII. Advantages of health restaurant:
The average family, especially those in the workforce due to the time in a hurry for fear of trouble, time-consuming breakfast is relatively monotonous
And then there is the average family does not know how to do in the diet of health care. Even if you do know, you can't help but purchase. Not to purchase a small amount, not easy to purchase, easy to waste, unprofessional, etc.
1. Employment of medical, nutritional expert support
2. Popular and high-quality varieties of simultaneous collocation with the supply of a wide range of applications, targeted strong. Save time, low cost, good results, can be completely therapeutic health. Beauty, longevity effect.
3. Professional, easy to purchase, full ingredients, low price, no waste.
Eight staffing
(single store) store manager a person, according to the size of the store to develop the chef, cashier, waiter, purchaser and so on several people. But must be equipped with experienced, responsible nutritionist.
Nine financial budget
Assumptions: "breakfast porridge"
1. Site: 30-50 square meters rent 2000-2500 yuan / month. At the same time depends on the choice of location, but in order to ensure the durability of the operation of the ground generally in the initial opening prepaid three months of rent: in the case of seeing the development trend can be in the case of ensuring the stability of the location of the property should be formulated in the case of annual rental or several years of rental of the formal rental contract of the house store
2. Essential restaurant equipment to invest in the capital information costs: including, basic equipment, working capital. Certificates, licenses, fees, taxes, etc.: business heat license, tax registration and some other management fees, etc., can be based on the size of the size of the decision to invest in the scale of funds.
X. Economic efficiency budget
For example:
1.30-50 square meters store: daily water (turnover) 2000 yuan, the initial gross profit rate of 50% per month will be 30,000 yuan. Annual gross profit of 36 million. If you invest 50,000, three months can recover the investment. The second year with the expansion of influence, orders and turnover to 15% incremental profit should be able to reach 40,000 / year if you do a good job can be doubled.
2.100 square meters store: daily water (turnover) 4000 yuan, gross profit margin of 50% per month will be 60,000 yuan. Annual gross profit of 720,000 yuan. Two months can recover the investment. The second year with the expansion of influence, orders and turnover to 15% incremental profit should be able to reach 228,000 / year can be doubled if you do well.
3. From the social benefits can be solved part of the employment problem of laid-off people.
xi. Conclusion
Food is the people. See the importance of food
In recent years, health food therapy has become fashionable, many big cities have large health food store, business is booming. Store can be small or large. Open a? Hygiene, health, nutrition? The health store has become the first choice of entrepreneurs.
The health restaurant + music restaurant, pay attention to the nutrition and mood, health restaurant decoration style is to simple, cultural taste, deep, connotation-based. It is more suitable for the kind of nature like quiet, long flow of water, not quick success to open more appropriate.
Nowadays, human beings are facing a serious dietary imbalance, and a lot of junk food is flooding the market. Obesity, high blood pressure, heart disease, diabetes and other various ? fashionable diseases? , are rapidly devouring the health of modern people.
Everyone is longing for health, anti-aging, health care in vogue, fully catering to the needs of the market. With the improvement of the standard of living, tired of eating big fish and meat in the diet of modern people more in pursuit of nutrition, nature, health and original flavor, fresh and tasty, with the decoction, elimination of food, detoxification, nourishment and other functions of the health food.
Chinese medicine health museum business preparation plan 21 project basic situation
Project name: health porridge store Business mode: partnership Business scope: the face of the vast number of residents Industry type: catering Project investment: about 200,000 yuan
Venue set up: near the People's Square in the center of Jingdezhen City Project profile: to provide customers with convenience (providing a variety of porridge, various types of small dishes, snacks). Small dishes, snacks), to provide part-time college students to meet the civilized city people in pursuit of health needs to provide quality services.
Business purpose: the health congee store aims to provide all customers with good value for money, health and wellness and other services to customer satisfaction.
1.1 Project Background
Today, ? Food Therapy? has become the keyword of healthy diet,
? Porridge meal? has become a popular fashion in the catering market. Nearly more than a decade after the reform and opening up, due to the needs of the work environment and social environment, people's pace of life continues to accelerate, the fast food industry is rapidly growing into the main body of the catering industry. According to the statistics of the Domestic Trade Bureau of the Ministry of Commerce, the fast food industry is faster than the development of the entire catering industry, reaching an average annual growth rate of more than 23% of the rapid development of high-speed, last year, the growth rate of fast food industry is higher than the average growth rate of the entire catering industry of 7%, and has now occupied the catering industry's total turnover of more than 35% of the market share, and the local specialties of fast food is the entire fast-food industry is an absolute pillar of the industry. With the improvement of people's standard of living quality, the whole society is advocating and focusing on healthy diet. Due to the inherent Western-style fast food? stubborn disease? , it is known as ? foreign garbage? Especially in recent years, western-style fast food crises occur frequently, first Sudan red, then bird flu, and then followed by the media exposure? French fries genetically modified? The incident of GMO french fries and The incident of genetically modified french fries and the cancer-causing oil incident in which the fries were deep-fried a thousand times. and the cancer-causing oil incident. A burst of dietary health crisis? Panic? After that, the local characteristics of fast food to green nutrition, healthy and delicious, rich in variety, fast and affordable, but also by the people's favor and love.
1.2 Market Outlook and Status:
? People eat for heaven? Since ancient times, the catering industry has been one of the pillar industries of people's livelihood, but also small and medium-sized investment entrepreneurs to become rich. China entered the 21st century, has a huge market of 1.3 billion people, with the sustained and steady growth of the national economy, the people's living standards continue to improve, under the strong pull of many factors, the catering industry to the rapid development of the trend of prosperity, has long broken through the annual sales of more than one trillion yuan of the market mark. According to the China Hotel Association statistics, in 2004 the national catering industry turnover of 436.8 billion yuan, accounting for 11.2% of the total retail sales of consumer goods; in 2007 the catering industry exceeded 1 trillion yuan of total turnover, and continue to maintain a high rate of development with an annual increment of about 17%. Entering the 21st century, people? Eat? is no longer just to fill the stomach, but the individual's health and nutrition, life style, personality and taste of one of the important signs.
6. Congee with a wide variety of small dishes.
Whether it is hot summer, or cold winter, whether it is spring full of flowers in spring, or harvest full of gold in the fall for the loss of appetite, the body is in a state of sub-health of the people, light health care congee is the first choice of diet. The congee store can fully cater to the modern trend of health-conscious living, and low cost investment, stable return.
The general family, especially those who are in the workforce due to the time rush, afraid of trouble, time-consuming. Diet is relatively monotonous.
Then there is the average family does not know how to do in the diet of health care. Even if you know, the procurement is very helpless.
And our health porridge is:
1. Employing the support of medical, nutritional experts
2. Popular and fine varieties at the same time with the supply of a wide range of applications, targeted strong. Save time, low cost, good results, can be completely therapeutic health. Beauty, longevity effect.
3. Professional, easy to purchase, full ingredients, low price, no waste. Although the decoration is simple, but especially the taste of home, warm, relaxing. The south wall is decorated with mahogany bookshelves, which are horizontally and vertically filled with all kinds of books. A wooden window hangs on the center wall, creating a Chinese atmosphere throughout the store. On the north side, in addition to the main door, the rest of the store is all bright glass windows, with red curtains, and only square tables are placed against the windows, with 4-6 people sitting at each table. However, the air, light and sound of this place are mesmerizing and hard to leave, and it feels as relaxing and free as being at home. The store is equipped with classical light music.
2.3 Benefits of this product
Anatomy of the benefits of health porridge on human health:
1, strengthening the spleen and stomach, digestion:
The health porridge contains amylase, polyphenol oxidase and other substances that are conducive to the spleen and stomach digestive and absorptive functions, it is a flat complement to the spleen and stomach of the dual-use of medicinal and food products. Regardless of spleen yang deficiency or stomach yin deficiency, can be eaten. Clinically used to treat weakness of the spleen and stomach, eating less tired, diarrhea and other diseases;
2, nourish the kidneys and sperm:
Nutritional congee contains a variety of nutrients, there is a strong body, nourish the kidneys and sperm effect. All kidney loss spermatorrhea, women's leukorrhea, frequent urination, etc., can be served;
3, benefit the lungs to stop coughing:
The nutrient porridge contains saponins, mucus, lubrication, moisturizing effect, so you can benefit the lung qi, nourish the lung yin, the lung is weak, phlegm cough cough for a long time of coughing;
4, lower blood sugar:
The nutrient porridge contains mucus proteins, has a role in lowering blood sugar, can be used in the treatment of diabetes, is diabetic, and can be used in the treatment of diabetes, the diabetic, and the diabetic.
5, prolong life:
The nutritious porridge contains a lot of mucus protein, vitamins and trace elements, can effectively prevent the precipitation of lipids in the blood vessel wall, to prevent cardiovascular diseases, and to obtain the benefits of tranquility, prolong life;
6, anti-hepatic coma:
In recent years, research has found that Nutritious porridge has a sedative effect, can come to anti-hepatic coma. Nourishing porridge wolfberry porridge can enhance physiological activity, rapid recovery of physical strength, eliminate fatigue, low-fat, high nutrients, help metabolism and beauty purposes. And have lower blood sugar and cholesterol, anti-tumor effect. It is advisable to consume more during the menopause.
2.4 Products and Services
2.4.1 Main Products:
More than 300 kinds of congee and dry snacks 62 kinds of rotating supply Cereal congee 14 kinds of congee Bean congee 16 kinds of congee Vegetable congee 36 kinds of congee Meat congee 40 kinds of congee Flower congee 12 kinds of congee Fruit congee 32 kinds of congee Chinese medicine congee 80 kinds of congee Fish congee 20 kinds of congee Others congee 12 kinds of congee 2.4.2 Complementary Products 62 kinds of products: 36 kinds of cake Cakes 16
Tea 10 Advantages: many varieties, wide range of adaptability, high choice, cheap raw materials, easy to purchase, short process, no special technology, easy to produce, good sales, no off-peak season. Disadvantages: Because of the many ingredients, the initial procurement of a little trouble, the promotion of the process.
Like the local specialties marinade (such as Sichuan marinade, Wuhan duck neck, Nanjing salt water duck, Kaifeng bucket chicken, Jiangsu, Zhejiang bad vegetables, Guangdong barbecue) and so on.
Local specialties:
1). Northern flavor: Haicheng pie, Dalian date mud steamed cake, Tianjin mother and son of clove cake, ten brocade pancakes, pancake fruit, flower rose cake Qinzhen cold skin, Huang Gui persimmon cake, Kongfu osmanthus cake, and so on.
2). Southern flavor: Taiwan peanut stone cake, bean paste pot cake, pumpkin cake, three fresh pot cake, Shanghai wine cake, loose silk pot cake, rose cake, Suzhou hemp cake, Yangzhou date cake, Hangzhou Demoiselle cake, Huzhou sister-in-law cake, Hubei Dongpo cake, small Peach Orchard shortbread cake, bean paste lotus root cake, Guangxi lotus seed paste sandwich cake, Jiangxi Jiujiang osmanthus tea cake, Guangdong Chiu Chow lard cheese and onion cake, Guangzhou small wind cake, crescent moon pie, Yunnan egg wheat cake etc. There are many local flavor snacks, can be done according to local specifics, North and South snacks big string each other, more attractive
Chinese medicine health museum business preparation plan 3First, the industry analysis:
China's beauty industry since its inception in 1985, along with the continuous improvement of people's living standards, the market snowballed rapidly expanding at an average annual growth rate of 20%. Currently, the market is in a stage of rapid development.
After more than 20 years of development, China's beauty industry demand has exceeded Japan and South Korea, ranking first in Asia, second only to the United States and France in the world, the future of China is bound to become the world's largest consumer market. With the implementation of the Chinese government's policy of expanding domestic demand, the beauty industry is becoming the real estate, automobile, electronic communications, tourism, after the fifth major consumer hotspot. Reviewing the beauty industry for more than 20 years of growth and development process, the industry in general has shown a leapfrog growth in scale, rapid improvement in technical level, rapid expansion of the size of the employed personnel (the total number of national beauty practitioners is about 15 million people, and it has become the tertiary industry in the employment of the largest number of industries.)
At present, the distribution pattern of the nature structure of beauty institutions: private (including individual) accounted for 92%, 4% of the three-funded enterprises, state-owned and state-controlled accounted for 3%, and others accounted for 1%.
The pattern of service items of the beauty organizations is: 76% of the organizations are based on life beauty, and 24% of the organizations are based on hairdressing. Among them, those who also do makeup accounted for 19.67%, those who also do bodywork accounted for 15.06%, those who also do weight loss accounted for 4.5%, those who also do fitness or mainly do fitness accounted for 3.72%, those who do SPA or mainly do SPA accounted for 2.65%, and those who do others accounted for 4.9%.
Most beauty salons focus on facials and body massages, but to this day, Chinese health and weight loss and body treatments have taken over as the main source of profit for beauty salons. Therefore, the health center not only attracts beauty lovers, but also a way for urbanites to pursue health. In recent years, as China's economic level continues to improve, the number of sub-healthy people has also greatly increased, in 2009, the number of China's sub-healthy people has reached 510 million.
Combined with the above analysis of the industry, their own advantages and skilled operation of the industry experience, decided to open a professional SPA health club.
Second, the operating capital budget:
1. Total capital: 1 million
2. The use of funds allocated:
A. Store rent and deposit; B. Store renovation costs; C. Business required items and instruments; D. Personnel wages; E. Advertising and publicity costs; F. Working capital.
Third, business preparation:
1. store type positioning: the bottom of the business (200-300 square meters)
2. store business circle survey: the surrounding competitors, the items operated by the project and the price of the unit, the surrounding consumption level, the occupancy rate of the district, the number of customers, the number of customers, the use of resources to expand the customer base and so on.
3. Business project: facial, SPA, health projects (the world's top SPA projects; targeted, fast-acting health projects)
4. Store decoration: according to the project to design the room layout
5. Target consumer groups: middle to high-end consumer level level of the crowd 6. Product brand selection, project pricing
7. Staff training ( Etiquette training, product training, training techniques, reception process training, etc.), project settings 8. staff salary settings 9. to carry out customer care activities
Fourth, the selected project analysis:
1. Facial projects:
According to each age group, different skin conditions, to set the appropriate care program to meet customer needs. (basic, efficient, special, seasonal, etc.) 2.SPA program:
Ancient Egypt, Italy, Thailand, Maldives, Indonesia, Britain, Switzerland, Belgium, the Philippines, China and more than 30 countries around the world, more than 40 kinds of top SPA in one, the unique design of the interior, fairy tale story background, considerate service, so that customers feel never felt the dignity and enjoyment. 3.Wellness program:
From the skin - flesh - bone - internal organs - meridians - qi and blood 6 place to start, the overall conditioning of the customer's state of sub-health. The customer's needs will be tapped to maximize.
V. Store operation planning:
1. expanding customers, retaining customers
way: the use of the store's seasonal projects to do the promotion
A. store around the neighborhood elevator advertising
B. network group purchase promotion
C. and other units around the store alliance, resources **** to enjoy
2. Enhance professional skills and service level, good customer management, improve customer arrival rate, increase the number of card consumption.
3. In-store seasonal program promotions.
4. Introduce the reward program for the old customers to bring new customers, attract customers to bring new customers, and increase the number of customers.
5. Regularly organize small salons to bring customers closer, so that customers feel the difference between the store and other beauty salons, to enhance customer loyalty.
6. At the end of the year to hold a customer appreciation meeting to thank the customer back a year of support, so that customers feel that the store's services value for money.
7. Organize staff meetings to summarize the performance of the year and next year's sales and annual planning, reward outstanding staff.
Six, the expected return:
1. After opening, the first six months to recover the invested funds (1 million), the average monthly performance of 167,000.
2. The second half of the year, the target performance of 1.2 million, an average monthly performance of 200,000 yuan.
Seven, may encounter difficulties and solutions:
1. Beautician quality, level of uneven, mobility, management difficulties.
Solution: a. Reasonable salary settings, so that the formation of healthy competition between beauticians. b. Professional education and training to solve the problem of staff expertise; career planning, to solve the problem of staff promotion.
2. Beauty salon operating costs are getting higher and higher, profits are getting lower and lower.
Solution: a. Reduce the cost of products in the store through the integration of projects. b. Reasonable salary settings, reduce employee salary costs and store debt ratio
c. Professional customer management system to reduce customer turnover, enhance the rate of new customers into the store.
3. The business project between the beauty salon homogenization is serious, customers can easily make comparisons.