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How to enrich the positive energy of enterprise development
1. Under the policy background of steady growth and structural adjustment, calmly analyze the dynamics of the construction market and flexibly grasp the development law of enterprises. In recent years, the economic growth rate of China has slowed down obviously. No matter the macro-control policy or the drive of market development, we are no longer unilaterally pursuing the speed of development, but working hard on optimizing the structure, coordinating urban and rural areas and working hard on balanced development. As one of the main bodies of market economy, construction enterprises must respect the law and conform to the times if they want to make great progress in the rapidly changing market tide. The experience of the development of the construction industry in developed countries tells us that the development of the construction industry, like the overall economic development trend, should follow the law of stage change, that is, after a period of high-speed growth, the growth rate will slow down, which has deep-seated significance. It does not indicate the decline of the industry, nor does it indicate the weakness of the economy, but enters a transition period. For the construction industry, it is a period of structural adjustment, that is, a period of transformation and upgrading. Don't be impatient. Only by calmly analyzing this phenomenon can we grasp the inherent laws and deep opportunities of industrial development. After the construction industry enters the transition period, in addition to the superficial speed change, the deeper and substantive change is the change of development mechanism and the adjustment of growth momentum. Grasping this change process, the construction industry will usher in a golden period of paying more attention to efficiency, quality and sustainable development, and a stable period of resisting risks, shocks and extraordinary factors. On the contrary, it is possible to be really confused by superficial phenomena, drift with the tide, and get out of control. Last year, a symposium on the transformation and upgrading of Jiangsu Hongsheng Group's construction industry was held. He Quan, vice governor, attended the meeting in person and fully affirmed and highly praised the development of Hongsheng Group in recent years. According to the requirements of Vice Governor He Quan's important speech at the symposium and the achievements of communication among construction enterprises in the whole province, after the meeting, Chairman Hu Hengchun led everyone to discuss the strategic planning in this special period in combination with their own reality. According to the transformation and upgrading idea of focusing on one industry and diversified business, Hongsheng has vertically expanded decoration, steel structure, municipal administration, gardens, roads and bridges, foundation, horizontally extended real estate, finance, catering services and other fields, and the industrial chain and value chain have been comprehensively lengthened. Last year, Hongsheng's diversified output value accounted for 20% of the Group's total output value, and structural adjustment, transformation and upgrading appeared. Second, under the call of new urbanization, we should give full play to our own advantages and firmly grasp the internal market opportunities. The authoritative report released on 20 12 shows that the urbanization rate of China has exceeded 50% for the first time, reaching 51.3%; According to United Nations estimates, the urbanization rate of China will reach 72.9% in 2050. The former set of data means that the urban population of China has surpassed the rural population for the first time, and the urbanization of China has entered a critical stage of development. The latter set of data more vividly shows the huge business opportunities brought by urbanization to the construction industry in the next 40 years. On the other hand, investment, consumption and export constitute the troika of the national economy, and urbanization, which undertakes the heavy responsibility of expanding domestic demand, is first manifested in promoting investment. New urbanization is an important policy focus of the new government to stimulate investment, expand domestic demand and change the development mode. 20 13 Central Economic Work Conference pointed out that urbanization is the historical task of China's modernization and the greatest potential for expanding domestic demand. It is a simple logic and inevitable result that urbanization promotes investment. According to the National Business Daily, the Plan for Promoting the Healthy Development of Urbanization (20 1 1-2020) compiled by the National Development and Reform Commission will be published after the past two sessions. Planning for the future will involve the construction of more than 20 urban agglomerations, 180 cities above prefecture level and 10000 towns. This is enough for construction enterprises to have a bright effect at the moment. Looking back at the construction enterprises themselves, there are a number of well-known general contracting enterprises for housing construction projects and a number of excellent architectural decoration and installation; Luban Award and National Excellence Award abound, and science and technology awards and patent construction methods are frequently reported. With the golden opportunity of new urbanization and the competition of such a strong army of construction enterprises, construction enterprises will surely become the trendsetter in this wave. Hongsheng Group also attaches great importance to this aspect. In 20 12, in the central and western markets with great urbanization potential, Hongsheng Group upgraded Huanggang Branch to Hubei Branch, further expanded the business scope of Shanxi Branch and Yunnan Branch, and newly established Guiyang Branch and Guizhou Guofa Urban Construction Investment and Development Co., Ltd., firmly grasping the good opportunity of new urbanization and striving to seize the opportunities and markets. Third, under the guidance of the spirit of the 18th CPC National Congress and the past two sessions, we will fully implement transformation and upgrading to enrich the positive energy of enterprise development. Important meetings such as last year's 18th National Congress and this year's two sessions all released positive signals, and a series of policy plans and a large number of normative documents were issued, which accumulated a lot of positive energy for the transformation and upgrading of construction enterprises and the healthy development of the construction industry. The transformation and upgrading of our construction enterprises have already started, especially after our group held a symposium on the transformation and upgrading of the construction industry in the whole province last year, the transformation and upgrading has been fully carried out in our construction enterprises. At present, many enterprises have achieved initial results. This year, combined with the spirit of the 18th CPC National Congress and the orientation of the two sessions, Jiangsu Hongsheng Group will take new measures to transform and upgrade under the planning of its chairman Hu Hengchun. Hongsheng continues to lengthen the value-added industrial chain and vigorously promotes the formation of a new development pattern with fine main business, prosperous sideline, excellent characteristics and strong strength. First, gradually transform to multi-industries. While doing a good job in housing construction, we will actively turn to high-tech industries and characteristic industries such as steel structure, equipment installation, decoration and classical gardens. It is estimated that the construction output value of various majors in Hongsheng will exceed 3 billion yuan this year, accounting for more than 20% of the total construction output value. The second is the transition to capital management. Hongsheng takes the microfinance company as a platform to strengthen the interaction between industrial capital and financial capital, strengthen the integration of production and operation and asset management, and improve the quality and efficiency of enterprise operation. Third, the transition to diversification. Actively extend to upstream and downstream industries such as real estate, survey and design, and building materials manufacturing. It has a high correlation with the construction industry, expands into the modern service industry, and improves the profit rate of enterprise output value and management quality. Hongsheng Group's diversified business output value is expected to reach 2 billion yuan this year, up more than 30% year-on-year. Fourth, give full play to the role of scientific and technological progress in promoting enterprise development. This year, Hongsheng's institutional reform repositioned the R&D center, and plans to invest heavily in scientific and technological innovation. At present, the research and development center has built graduate workstations and postdoctoral workstations. In the future, Hongsheng Group will rely on scientific research to form a new impetus for enterprise progress. With the promotion of new urbanization and the construction of beautiful China, the Chinese dream of transformation and upgrading of construction enterprises that we expect will be realized earlier and better. (The author is the deputy general manager of Jiangsu Hongsheng Construction Engineering Group Co., Ltd.)