Monthly work summary of manager of investment promotion department

Investment promotion is an important task to be faced after the establishment of a shopping mall. Merchants must first have good psychological quality and professional knowledge. Then, do you know how to write the monthly work summary of the manager of China Merchants Department? If you don't know, let's take a look at what I've compiled!

chapter 1: summary of the monthly work of the manager of the investment promotion department

The investment promotion department of Shangbai Shopping and Leisure Plaza was established in mid-July, 21xx under the preparation of Shangbai developers. It belongs to the preparatory office of Shangbai Management Company. At present, there are 3 staff members, 1 manager of investment promotion department and 2 investment promotion supervisors. Since its establishment, the Investment Promotion Department, under the leadership of the company and the Economic Management Office, has mainly carried out the following work:

Pre-investment preparation:

1. Deeply understand the structure of the property and analyze the current market situation

2. Conduct market research on the local retail market in Shangqiu

3. Position the main format of the project according to the market situation

4. Fully analyze the structure and market needs of the property.

5. According to the main business format of the project, carry out industry distribution and regional division. Established the industry configuration of specialty store, the main store and famous product

6. Formulated two sets of investment framework clauses according to the project format positioning and industry configuration.

Work at this stage:

In August, the Investment Promotion Department started substantive work according to the terms of the investment promotion framework formulated by general manager office Company, and under the leadership of the preparatory center, the owner approved the terms of the framework. The first symposium on the investment promotion work of the owners was held, and the personnel of the investment promotion department were responsible for the notice of the meeting and the continuous maintenance on site. The opinions and suggestions of the owners on investment promotion were collected and answered effectively, which made the first investment promotion meeting of the owners held smoothly and completed the signing and approval of the terms of this framework by the owners present. At present, the signing rate is above 71%, and the follow-up supplementary signing work is being carried out actively and orderly, laying a good foundation for future investment promotion.

in mid-August, the preparatory work of the management company was thoroughly implemented, and the responsibilities of each post in the investment promotion department and the investment promotion process were formulated and improved. Through the formulation of job responsibilities and investment promotion process, the investment promotion site was deployed. Using the existing human resources to carry out on-site investment reception work, in addition to completing the daily work arranged by the leaders of the preparatory center. The investment promotion department actively carries out the information collection of investment promotion objectives for the main stores in the central shopping mall. According to the information collection, we quickly analyzed and digested it, locked in the target and carried out the first outreach work. The target area is Gai Shengxiang, a city around Shangqiu, and Xianshuai Department Store, a subsidiary of Yongcheng Yongmei Group. Focus on the investment promotion in Xuzhou direction.

according to the investment promotion for the first time, the unit that intends to cooperate with this project is Xinyijia in Xuzhou. Through communication with its development department, I learned that it has plans to expand in Shangqiu. On August 5th, the manager of Xuzhou Xinyijia Development Department made the first field visit to the property, visited the property on the spot, took photos, and made suggestions to the company leaders and the required property standards.

in mid-August, according to the communication between Xuzhou Xinyijia and Shandong Ginza, the person in charge of the company and the main person in charge of the owner of the central shopping mall started the first round of confirmation negotiations with the above two companies. And its main format, business situation, conducted a field trip to understand. The expansion of the main store of Xuzhou Xinyijia takes the hypermarket as the main store, and the business area is required to be less than 11,111 square meters. For this property, it is proposed to rent a floor of Atrium Street and the first and second floors of the central shopping mall, and it is suggested that the company carry out multi-format combination. The expansion of the main store in Ginza takes the compound format of supermarket and department store as its main store expansion plan, with a business area of 1-21,111 square meters. It intends to rent all of this project, but it puts forward two problems: 1, the renovation cost is 15 million, and 2, the problem of small owners. The company's investment promotion listed Ginza as the first goal and Xinyijia as the second goal.

in August, according to the current situation and requirements that general manager office's investment target for the main stores was unclear and the investment target resources were scarce, the Ministry of Investment Promotion actively inquired about the large retailers in the surrounding cities of Shangqiu through the Internet, and extensively collected their annual expansion plans and store opening information, so as to reserve merchant resources for the next investment promotion and facilitate the investment promotion of the main stores. Combined with the investment promotion work, it is found that the investment promotion of this project has the following characteristics:

First, the target customers are clearly defined

First, the main store is determined, which has four main functions:

First, it helps to stabilize the operation of the whole project, and the main store occupies about half of the business area of the whole project, and its influence can be imagined. A well-known main store with a good performance record can make the project more stable and conducive to the sustainable development of the project.

second, the presence of well-known main stores can attract investors' attention, stimulate the sales of unsold shops and attract investment from small and medium-sized shops.

third, the main stores have their own loyal consumer groups, which can help the project to play a greater role on the basis of maintaining a certain amount of passenger flow in future operations;

fourth, the presence of the main stores can affect the rent level of small and medium-sized stores, and improve the overall rental performance of the project to lay the foundation for the next project.

Secondly, after determining the main stores, the group of small and medium-sized stores will be determined. Its function is to design and recruit small and medium-sized shops according to the combination of business formats, so as to meet the shopping or consumption needs of different levels and different demand consumer groups in the project business circle.

second, the rent is very different, and the lease period is different

The main store has a large investment and a long payback period, and its lease period usually takes eight or ten years, and some

are as long as fifteen or twenty years. Its rent is much cheaper, generally from the fourth year, the rent began to increase, increasing by 3%~11%. There are many small owners in this property, and the cultural and economic strength of the owners are not uniform, which makes it more difficult for the main store to attract investment, but the successful operation of the main store is ultimately conducive to the sustainable development of the project. The lease period of small and medium-sized stores is generally about 3 years, and the rent is relatively high. Generally, the rent will increase from the third year. However, investment promotion in blocks is a long-term and sustainable job, which requires the management level and economic strength of the management company. At this stage, the company does not have such management strength and energy, and it is impossible to bear it for a long time, which may lead to the situation of Bandung in the past. < P > Third, the investment promotion time is long < P > The investment promotion time of real estate business is relatively long, and it can be divided into two stages: main stores and small and medium-sized stores. Because the main store decides the success or failure of the project, we must first determine the main store, and re-plan the layout of the business format and transform the commercial facilities according to its requirements, but this will take a long time to attract investment; However, the small and medium-sized shops have little requirements for the transformation of commercial facilities after the formation, so the investment promotion of the small and medium-sized shops can be officially carried out after the main shops are determined. Of course, the project can be registered for investment promotion consultation of various small and medium-sized shops during the investment promotion period of the main shops.

fourth, it is difficult to attract investment

The main reasons for the difficulty in attracting investment are as follows:

First, the project has been completed, and the main stores are not satisfied with the existing area and situation of the central shopping mall of the project, and the cost of later renovation is high.

Second, the long period from project negotiation to decoration of the main businesses affects the settlement of small and medium-sized stores.

3. The investment promotion progress of functional zoning affects the decision-making of all kinds of stores. According to the reasonable functional zoning plan, smoothly entering the corresponding stores or service organizations can make the operation of all kinds of stores interactive, which is of great help to the project and the operation of each store. However, once a certain type of store or service organization fails to recruit, the service function of the whole project may not be ideal, especially when all kinds of main boutiques, restaurants or well-known stores (specialty stores) that can attract popularity cannot enter, it will affect the overall operation.

fourthly, it is the low publicity expenses of the project that make the project less well-known in the business circle, and the inexperience of the management company that makes it more difficult to attract investment.

5. The best time to attract investment for the projects with difficulties in attracting investment in the main stores has passed, and it is necessary to start all-round investment promotion as soon as possible.

V. High technical requirements for investment promotion

High technical requirements for investment promotion are mainly manifested in four aspects:

First, investment promotion personnel need to have rich knowledge of retail services. Merchants must be familiar with the categories and characteristics of goods or services, the principle of combination of goods or services, price, product line, real estate development, property management and other related basic knowledge; Master some basic principles in marketing, economics and management; Understand the laws and regulations related to leasing, consumption, products and sales.

second, investment promotion personnel should have strong investment promotion skills and negotiation ability. Because it is difficult to attract investment, it requires some skills to be used in the process of attracting investment, such as creating a hot situation in which many companies are stationed in some positions, etc. In the early stage of investment promotion, the investment promotion work of main stores is extremely difficult. After understanding the investment promotion objectives, we should work out the conditions and negotiation strategies to attract them to settle in, and strive to negotiate with different main stores about their intentions and conditions at the same time.

third, it is necessary to have strong evaluation ability. The evaluation of tenants includes financial strength, business performance, business characteristics, registered capital, management ability of management, turnover and its growth rate, financial status, willingness to cooperate and other items, and carries out quantitative evaluation according to certain standards to provide scientific data and reports for tenant selection decisions.

fourth, we need a reasonable investment promotion strategy. The quality of investment promotion will affect the capital budget and investment promotion effect. The investment promotion strategy should meet the requirements of investment promotion planning, and the investment promotion strategy should be formulated and implemented around the market positioning, functional positioning and highlight design of the project to ensure less investment and high efficiency.

According to the above analysis, the next work plan is made:

1. Complete the business orientation of the investment promotion project in mid-August:

The overall orientation is a shopping center, including main supermarkets, department stores and professional stores.

2. Complete the formulation of the basic principles of project investment invitation by the end of August:

The first basic principle: design the business format and investment invitation first, and then plan and design.

the second basic principle: to maintain the unified theme image and unified brand image of shopping centers, unified concept design in advance is the foundation. Investment promotion should always pay attention to maintaining and managing the established business theme and brand image.

the third basic principle: the investment target of shopping centers should be different in function and form and complementary in different formats.

the fourth basic principle: the choice principle of shopping center operation mode.

the fifth basic principle: the principle of investment order. The principle that the core main stores go first and the auxiliary stores follow; The principle of attracting more people first, giving priority to retail shopping projects and supporting auxiliary projects.

the sixth basic principle: the investment layout principle of the core main stores, which is conducive to the flow of people into the main stores from the overall layout, and also facilitates the roundabout from the main stores to other areas. The passage is like a blood vessel, so it is convenient for the people to detour.

the seventh basic principle: the principle of preferential investment for special merchants.

the eighth basic principle: the principle of releasing water to raise fish is adopted in lease operation.

ninth basic principle: unified investment promotion? Management "should fully reflect and emphasize the unified service for merchants.

tenth basic principle: shopping centers should have a perfect property service system, attach importance to knowledge management, and provide convenience for shopping center managers, contracted merchants and customers.

3. Complete the formulation of investment promotion strategy in early September:

Considering the different characteristics of major stores, sub-major stores, international famous brand stores and other brands, the company has formulated? Determine the main store first, and then fully attract investment? The basic strategy of. In the process of implementation, the main stores, international famous shops and restaurants should invite investment in advance, and others should be carried out later. In the division of investment promotion, self-investment promotion is the main way, supplemented by intermediary cooperation. Because the resources of each consulting company are limited, a number of commercial consulting companies can be entrusted to attract investment in blocks at the same time to speed up the whole investment promotion progress.

under the guidance of this strategy, the investment team can flexibly adjust and implement the lease policy according to the actual situation. For example, according to the different needs of different types of tenants, tailor-made solutions are proposed for them; Properly arrange the floor position and mutual position of each tenant, so as to make it relatively successful and mutually beneficial, instead of interfering with each other and weakening each other.

IV. Launching the investment promotion campaign in mid-September:

Three objectives of investment promotion for commercial real estate projects:

1. Attracting the eyes of big businesses

2. Attracting brand suppliers to enter the market

3. Making good publicity for the opening of the business and attracting consumers' attention

In attracting big businesses to settle in for publicity, Developers should use various means of publicity: newspapers, professional < P > magazines and online media. I suggest that this project should not only pay attention to the publicity of the project itself, but also highlight the < P > brand of enterprise products. For example, commercial experts can be invited to write a monograph to promote the commercial real estate project, and create a good image of the < P > brand, so as to lay a good foundation for subsequent business operations.

TV: attracting investment for small and medium-sized retail investors

newspapers and professional magazines: attracting investment for big businesses

We should pay special attention to the customer marketing model, and attracting investment by business is the best model. It is embodied in the check-in of the main stores and grafting through them.

5. Organize and complete the collection of investment promotion materials in early September:

Loushu, investment promotion manual, framework terms, project plan, layout of each floor, statistical year sign, Shangqiu overview, Project decoration standards, etc.

VI. Determine the mode and channel of investment promotion in early September:

Investment promotion mode:

1. Entrust professional investment promotion consulting institutions to conduct project investment promotion

2. Set up your own investment promotion team for investment promotion

Investment promotion channels: 1. Local investment promotion 2. Foreign investment promotion

Investment promotion mode: 1. Project fair 2. Project conference 3. Economic and technical cooperation and exchange meeting 4. Investment seminar 5. Network information release 6. Visiting

7. Complete the establishment of investment promotion team in early September:

The existing human resources of investment promotion are far from being able to carry out investment promotion. According to the work needs, it is necessary to recruit people with business experience to join the investment promotion team of this project. According to the next work plan, there are 2 employees at the investment promotion site and 6 external investment promotion team members are established.

8. Complete the training of investment promotion team in mid-September:

Conduct training on etiquette, business knowledge, retail development knowledge, commercial real estate knowledge, property management, lease contract, negotiation skills, investment promotion principles and investment promotion strategies for investment promotion personnel according to the investment promotion target orientation of the project.