1, the main official large, small booster powder.
Many merchants use trumpet when trying to do WeChat marketing, change their signatures into advertising slogans, and then try to get people nearby to promote them. As a new marketing method, merchants can use WeChat to establish their own brands and CRM. Therefore, I personally suggest that it is more conducive to the brand building of merchants to register in WeChat official account and apply for certification after the number of fans reaches 500. It is also convenient for merchants to push information and answer consumers' questions. More importantly, it can be used to build a free ordering platform. Trumpet can take the initiative to find nearby consumers to push large powder absorption information, so as to import fans into large size for unified management.
2. Create a brand public account
To register WeChat WeChat official account, you must first have a QQ number, and then log on to the public platform website to register. After applying for a public account, change the avatar of the public account on the settings page. It is suggested to change it to the signboard or LOGO of the store, and the size shall be subject to normal recognition without deformation.
In addition, the WeChat user information fills in the relevant introduction of the store. The increase of reply settings can be divided into three types: adding automatic reply, user message reply and user-defined reply. Merchants can add according to their own needs. At the same time, it is suggested that merchants need to make a list of the information sent in groups every day, and prepare text materials and picture materials. Generally, the information pushed can be the latest food recommendation, food culture and discount. The classified management of fans can push different information for new and old customers, and it is also convenient for new and old customers to answer questions. Once this humanized and intimate service is welcomed by customers, it will trigger customers to share their dining experience with WeChat, thus forming a word-of-mouth effect, which has an excellent effect on enhancing the popularity and reputation of commercial brands.
3. Synchronous marketing of physical stores
The storefront is also an important venue to give full play to the marketing advantages of WeChat. Add QR code to the menu design, and encourage customers to use mobile phone scanning by membership or preferential way. On the one hand, it can increase accurate fans for public accounts, on the other hand, it has accumulated a large number of actual consumer groups, which is very important for the smooth development of WeChat marketing in the later period. All promotional materials that can be used in the storefront can be labeled with QR codes, and of course, X-frames, posters, DM flyers and other materials can be independently produced for publicity.
4. Example of sign-in discount activities
Wechat marketing is often used to attract target consumers to participate in activities, so as to achieve the expected promotion purpose. How to plan a successful activity according to your own situation depends on whether the merchants are willing to invest some money for it. Of course, catering businesses use the platform advantages of offline stores to carry out activities, and the cost of advertising consumables and labor costs are relatively unacceptable. On the contrary, through careful planning and budgeting, they can create an extraordinary activity with little cost.
Take the check-in discount as an example. Merchants only need to make posters and booths with QR codes and micro-signals, and deploy special marketers to guide consumers to scan QR codes with their mobile phones. Consumers can receive the confirmation message by scanning the QR code and paying attention to the WeChat official account of the merchant. Prior to this, merchants need to set up automatic reply to add in advance. Pay the bill with information and enjoy the discount. In order to prevent customers from paying attention after consumption, merchants can also explain the follow-up preferential activities in the first confirmation message, so that customers can continue to pay attention and patronize frequently.
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