Since its establishment on July 28, 1999, Chengdu Branch of China Mobile Communications Group Sichuan Co., Ltd. has always taken the construction of informationization as its own responsibility, followed the core values of China Mobile Communications Group "Integrity and Thickness, Perfection" and the corporate mission "Create a world of wireless communications, be a pillar of the information society", built an executive culture system with the concepts of "positive, responsible and simple", pragmatic, pioneering and innovative, and worked hard to serve the Chengdu Municipal Government. Following CMCC's core values of "integrity, honesty and excellence" and the corporate mission of "creating a wireless communication world and being a pillar of the information society", CMCC has built an executive culture system based on the concepts of "positive, responsible and simple", and has made efforts to serve the informatization construction of Chengdu city by being pragmatic, pioneering and innovative, and has realized the leapfrog development in terms of network scale, market share and customer service.