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Design and production standard of outdoor light box advertisement

outdoor light box advertising design and production standards

In order to make the outdoor light box advertising pictures realistic and artistic, most outdoor light box pictures are made by photographic inkjet or color inkjet printing. At the same time, light box pictures are also made by screen printing on special paper, plastic sheet, plastic film and light box cloth, and the manufacturing methods and materials are selected according to their manufacturing costs, weather resistance and other requirements. In this article, I will talk about the standard of making outdoor light box advertising signs for everyone.

1. Style design of advertisements

First of all, advertisements should be combined with products to play a positioning role, not just to make advertisements more attractive, so as to use a large number of designs unrelated to products. Secondly, it is necessary to make clear that the design of advertising products can not be changed at will, which determines the effect of advertising. It is forbidden to use a large number of factors unrelated to product style, which will lead to ineffective product promotion or counter-effect.

2, advertising picture processing

advertising product pictures must go through some artistic processing. For example, blue and red, these two colors are combined and fused, which has a visual impact and makes people look attractive. At the same time, it is forbidden that the advertising color background can not be filled with a large number of unprocessed colors, such as blue and red, one in the east and one in the west, which will not achieve the publicity effect.

3, text processing

font processing should ensure that the font can be seen clearly, otherwise the font will be beautiful, which will have no effect on people who browse advertisements, and they will not waste a lot of time studying your text. In order to make the text more prominent and clear-cut, it is necessary to describe the key font styles in advertising words in different colors, deform different fonts and so on.

4. Artistic conception expression of advertisements

Artistic conception expression of advertisements is very important, which determines whether consumers have the desire to buy. If you can make people feel that the product is attractive enough after watching the product advertisement, so as to arouse consumers' desire to buy, then congratulations, your advertisement is successful. ;