The first humanized and enjoyable business circle atmosphere Wanxingdu International Business Park aims at the blank of Shandong's business history and creates the first Shopping Mall in Shandong Province, dedicating a business platform for Shandong's business and the Lunan area with commercial functions synchronized with the international and the commercial atmosphere ranking the first in Shandong! The unique waterfront, landscape, night-lighting and Han-Tang style architectural features make the modern shopping mall have more powerful commercial magic! Beyond the conventional Shopping Mall mode Wanxingdu International Business Park classical architectural complex depth of the integration of the European humanist ideas, give full consideration to the business and shoppers shopping psychology of the aesthetic needs and physiological needs of the traditional cultural and artistic essence of the main vein, to the crystallization of modern commercial civilization for the elements, to create the domestic premier enjoyment of the atmosphere of the business circle, lights and wine and greenery, streaming light, the night light! Reflection, Feng Shui generates wealth!
International Frontier Park, the pioneer of internationalized fashion and high-grade and high-grade commercial retail pioneer.
--Wanxingdu International Frontier Park, the first large-scale department store in Lunan to gather genuine international first-line brands, follow the world's pioneering trends, and lead the first fashion in Lunan as the goal, the first five-star hotel in Lunan to adopt the decoration standards of high-grade department stores, the first in Lunan to gather all major brands, the "flagship cluster in Lunan". It is the first high-end department store in Lunan that adopts five-star hotelized decoration standard, and the first high-end commercial territory that gathers all major brands in Lunan as "Lunan Flagship Cluster Store". --Here, you can drink aromatic South American coffee and wander around the Lunan flagship stores of world famous brands; you can appreciate the ultimate aesthetic enjoyment brought to you by models from Europe; you can touch the fashion breath synchronized with Milan......
--The right to own the industrial development of the International Frontier Park is an extremely valuable "wealth privilege"!
Industrial positioning of high-end department stores + high-quality life supermarket
Commercial functions within the project Wanxingdu International Business Park of the eight centers: high-end commercial centers, cartoon play center, fashion release center
Area of 50,339 square meters
Style of the Han and Tang dynasties, the metropolitan style of building
Property rights ① 28,000 square meters of commercial property rights; ② 22,333 square meters of concessions ①28,000 square meters of commercial property rights; ②22,339 square meters of self-use commercial property rights.
Time of transfer after the opening in December 2009
The price of the transfer and industrial development policies to support the brand to be fully occupied, the main brands of the "flagship cluster stores in Lunan," the completion of the pricing and began to transfer property rights.
The property right form above the first floor is the flagship store of the brand in the property right type store. Negative one is a small property rights store
Mall item positioning
Negative one: large high-quality life supermarket, high-grade home accessories store
First floor: international brand cosmetics, Hong Kong jewelry, high-grade accessories, coffee bar
Second floor: young ladies' wear, women's casual wear, high-grade lingerie and swimsuits, baby care room
Third floor: women's clothing, career formal wear, leather goods, leather goods, and women's clothing, and women's clothing, and women's wear, professional formal wear, leather goods, leather goods, leather goods, leather goods, leather goods, leather goods, leather goods, leather goods, leather goods, and leather goods, Professional formal wear, leather goods, leather shoes, women's fruit drink rest area
Fourth floor: men's clothing (casual wear, formal wear), men's book bar smoking area
Fifth floor: sports and leisure clothing, sports equipment, high-grade business and cultural products, brand distribution and management center (office)
Sixth floor: children's cartoon play center, children's clothing and apparel, the observation terrace
Seventh floor: Lunan's first fashion international release platform (multi-functional performing arts hall), management area
Commercial retail target group positioning
① Lunan celebrities and gold members ② Linyi high-grade consumer groups ③ Lunan business groups
Commercial marketing mechanism - four rules to ensure commercial fire
①The commercial development of 80 million yuan has been launched, and the commercial development is now in full swing. ① Enable 80 million RMB business development fund to support the stationing of first-tier brands in "International Frontier Park", support the excellent brands and their merchants to expand the scale of the site, improve the update rate, and have the conditions to open the "Lunan Flagship
store", bringing together the excellent brands and their commodities to form a strong competitive edge. brand and its products, the formation of a strong competitive advantage.
② With an annual total of 10 million yuan of advertising and market promotion investment, through the organization of international first-line brands, "Lunan first fashion brand conference", "International Wearing Brand Culture Festival", "brand Thematic large-scale song and dance party" (held in Wanxingdu International Business Park waterfront laser water glass stage), the international brand fashion summit (forum) and a series of large-scale activities leading the city's fashion trends, for the "International Frontier Park" high-end marketing to create an unparalleled competitive strength in Lunan.
3) With the top international membership system and absolute high-end comprehensive high-quality service standards, the Lunan celebrities, celebrities, celebrities from all walks of life will be developed into the members of the Wanxingdu International Business Park "Jinzun International Club", so that the "International Frontier Park" has a top customer base of more than 5,000 people. The "International Frontier Park" has more than 5,000 top customer base, forming a unique competitive power in Lunan!
④ Hundreds of thousands of yuan of excellent free goods every year, for the city's three districts and nine counties around the "free delivery", to support the brand's humane promotions, pulling the nearly crazy shopping crowd, to ensure that in Lunan unparalleled position as the chief!
Wanxingdu International Business Park in Lunan, the first and only ancient city style, unique waterfront scenery, unique high-end customer groups, unique internal functional complementary advantages, unique rare level of the absolute version of the pagoda, unique marketing system, unique service advantages, is "International Frontier Park" to achieve the great commercial success of the unique most The unique and most solid guarantee for the great commercial success of "International Frontier Park". Case name Wanxingdu International Business Park-International Wanle Castle
-International Wanle Castle, Wanxingdu's unique castle-style building, contains a wealth of entertainment and thoroughly enjoyable urban pleasure, is the modern city of leisure and entertainment, business communication, friends gathering and Taobao shopping in the best place.
--Wanxingdu International Wanle Castle is the first industrial platform in Lunan that organically combines the fashionable trend elements of the urban family with the large-scale pioneering entertainment industry, and it is the first one in Lunan that gathers the avant-garde commercial cultures of China and South Korea, and follows the international entertainment trend in order to create a "fashion flagship entertainment center" in Lunan. It is the first entertainment commercial project in Lunan that gathers the avant-garde commercial culture of China and South Korea, follows the international entertainment trend and aims to build a "fashion flagship" in Lunan. --Here, you can buy genuine Korean goods in the exquisite stores of Korean style; you can enjoy the exquisite services of pure Korean beauty and fashion organizations; you can enjoy the charming stage performances brought by artists from Eurasia; you can experience the entertainment enjoyment that you have never experienced before.... ...
-With the right to develop the industry of International Marlborough, it is an "exclusive right to wealth" that one can be proud of!
Industrial Positioning: High-grade Large-scale Urbanized Entertainment and Nightlife Center, Pure Korean Indoor Walking Street, Urbanized Young People Shopping Street
Commercial Functions in the Project: One of the Eight Centers of Wanxingdu International Business Park: Pioneer Entertainment Center, Korean Fashion Center,
Area: 54,780 Square Meters
Style: Han and Tang Dynasty Capitol Walled Ribbon Structure and Underground Walking Street Structure
Wanlop Fort International is a proud "Wealthy Monopoly"! Underground pedestrian street structure
Property rights ① 34,780 square meters of commercial property rights on offer; ② 22,000 square meters of commercial property rights for own use
Time of offer was officially launched in September 2008
Offer price and industrial development policy support
Property rights in the form of the negative one floor: a small split-type independent property rights stores. The first and second floors: split-type independent property rights stores. Third and fourth floors: large split independent property rights. The top floor of the city building: large split property rights ancient building.
Commercial Functional Positioning
Negative one floor: (west fashionable stores) boutique shopping street, (east fashionable stores) boutique shopping, electronic entertainment, online gaming and so on.
The first floor of the city wall: boutique stores, advocating engaging in Yiwu boutique direct sales monopoly, occupying the consumption highland of young people in Linyi.
The second floor of the wall: boutique store, advocating and supporting the engagement of Korean-style boutique clothing and apparel, hair and beauty, portrait photography and other services.
The third and fourth floors of the wall: large-scale KTV and nightclubs.
The top floor of the Citadel: a superb top private members' nightlife special zone, with high-end entertainment open to members only.
Commercial Retail Target Group Positioning
①Lunan Celebrities Golden Members ②Lunan Business Clients ③Lunan White-collar Workers ④Lunan Young Fashionistas
Commercial Marketing Mechanisms--Three Foundations for Guaranteeing Commercial Fireworks
①Enable the 80 Million RMB Commercial Development Fund to support the excellent merchants to move into the "International Business Center". Outstanding merchants stationed in the "International Wanlabao", support merchants to improve the original commodity channels, direct commodity advantages and service advantages, built on the basis of Yiwu and South Korea's genuine products, to guide merchants in the fashionable store decoration style and level, to create a synchronization with the Dongdaemun Commercial Center in Seoul, South Korea, and the strong radiation of commodities in Yiwu, Zhejiang Province. Consistent with the competitive advantage of goods and store fashion advantage!
② With an annual total of 10 million yuan of advertising and market promotion investment, through the organization of the "Beauty Dressing Contest", "Fashion Makeup Seminar", "Wanlabao Style Beauty PK Match By organizing various urbanized fashion activities such as "Beauty Dressing Contest", "Fashion Makeup Seminar", "Hair Style and Makeup Contest", "Top Entertainment Luminous Reception in the City Tower" and so on, combined with the sponsorship and co-organization of fashion columns in major media in Linyi, Wanlopop is the "Flagship of Fashion Entertainment" of Wanlopop which is the best in Lunan and renowned in Shandong. Shandong's "fashion entertainment flagship" status!
3) Attracting domestic entertainment industry predators to open concept stores in Lunan in International Wanlabao with particularly strong industrial development and brand chain support policies, attracting a group of professional experts engaged in fashionable nightlife entertainment industry to host the business, so that the nightlife entertainment level in Linyi and even the whole Lunan area can realize the overall enhancement, and form a strong customer radiation capability and competitive power of customer sources!
Wanxingdu International Business Park in Lunan, the first and second ancient city style, unique waterfront scenery, unique high-end customer groups, unique internal functional complementary advantages, unique rare level of the absolute version of the pagoda, unique marketing system, unique service advantages, but also the "International Wanlabao" is the unique most successful commercial success. The unique marketing system and unique service advantages are also the most solid guarantee for the commercial success of "International Wanlabao". Case name Wanxingdu International Business Park-International Gourmet
-International Gourmet, Shandong Province, the unique waterfront food culture complex, rich in ancient architectural and cultural elements, with a high intensity of humanistic flavor and affinity, is the city of businessmen gatherings, banquets, friends, high-end socializing, leisure breaks, tasting a variety of food, enjoying the pleasure of life. It is the first choice for urban businessmen to meet, entertain friends, socialize, relax, taste various cuisines, and enjoy a happy life.
--Wanxingdu International Gourmet, is the first one in Lunan to have the architectural style of Han and Tang dynasties, waterfront landscape and night lighting landscape, the representative catering brands of domestic mainstream cuisines, the waterfront promenade lounges and sky lofts, and the clustered catering and recreational culture area that gathers Chinese and Western catering stores in and out of the province. "The Oriental Sun Pagoda and Oriental Moon Pagoda are the "king" commercial property rights in North China!
--Here, you can feast on the world, or lean against the railing and drink to the moon, you can savor the world's food and forget to go back, you can also drink to the song and drink to the fullest, you can take the moon and help the clouds to meet friends with tea, or you can sit comfortably to watch the colors.... ...
-With the right to develop the industry of international gourmet, it is a "wealth power" comparable to the world!
Industrial positioning of high-end business restaurants, branded restaurant chains, countries around the world of food, casual dining
Project commercial functions Wanxingdu International Business Park eight centers: international food center, waterfront leisure center
Area 67006 square meters
Style of Han and Tang dynasties and the southern ancient courtyard building complex, the Han and Tang Dynasty tower-style building, Xiangyun waterfront stacks. Architecture, Xiangyun waterfront style stacks lounge, Fengyun Hall
Property rights nature ① 36006 square meters of commercial property rights on offer; ② 31000 square meters of commercial property rights for own use
The time of the transfer was officially launched in October 2008
The transfer price and industrial development policy support
Property rights in the form of a layer: the size of the free division of the independent property rights of the double-opened Type of store. The second floor: split-type independent property rights stores. Third and fourth floors: large split-type independent property rights. The top floor of the city building: large whole floor type property rights of ancient buildings.
Commercial Functions
First Floor: Specialty Restaurants, Bars, American Fast Food, and Western Steakhouse.
The second to fourth floors: the image of the large restaurant brand chain's main store in Lunan.
Top floor: high-grade member restaurant, high-grade classical teahouse.
Oriental Sun God Tower: top business formal dining and exclusive teahouse for members at the top of the tower.
Oriental Moon Tower: the top business dining restaurant "Cantonese Seafood Grill".
The Waterfront Lounge: an outdoor riverfront lounge for first-floor merchants.
Target Group Positioning of International Gourmet
①Lunan Celebrities and Gold Members ②Lunan Business Clients ③Lunan White-collar Workers ④Lunan Young Fashionistas
Commercial Marketing Mechanisms - Four Ways to Ensure the Operation of International Gourmet
Four Ways to Ensure the Operation of International Gourmet
The Business Mechanisms of International Gourmet are as follows The four methods of prosperity
①The commercial development fund of 80 million RMB is used to attract and introduce excellent and authentic gourmet catering, American fast food, Japanese and Korean cuisine, palace feasts, giant seafood, and famous local historical dishes into the International Gourmet Restaurant. At the same time, strong support for local merchants to join the domestic and foreign well-known restaurant brands and their franchises opened to the "International Gourmet", so that the dining and leisure of the essence of the aggregation effect and the advantages of the new cuisine pattern formation of Linyi catering industry dispersed pattern of impact,
② a total of 10 million yuan per year in advertising and marketing promotional inputs, the "Qingdao International Brewery". By organizing the "Qingdao International Beer Festival Branch", "the world's great meals cook-off", "Chinese and foreign culinary masters of the treasures of the theme of the week", "China's famous wines The "Feast Carnival" and other culinary cultural activities to create a variety of international gourmet leader in Lunan, Shandong's reputation as "the world's gourmet" honored position!
3) Attracting domestic famous catering to set up Lunan leader store in "International Gourmet" with special strong industrial development and brand chain support policy, so that the catering and food service level and hospitality level of Linyi and even the whole Lunan area can be upgraded as a whole, and form a strong customer radiation ability and a competitive position in terms of customer source!
④ With the top internationalized membership system and absolute high-end comprehensive high-quality service specification, the celebrities, celebrities and celebrities from all walks of life in Lunan will become the members of the "Jinzun International Club" of Wanxingdu International Business Park, so that the "International Gourmet" will have a top customer base of more than 5,000 people. The international gourmet" will have more than 5,000 top customer base, forming a unique "high-end gourmet group" in Lunan!
Wanxingdu International Business Park is unique in Lunan in terms of its ancient city style, unique waterfront view, unique high-end clientele, unique complementary advantages of internal functions, unique precious grade "king" real estate, unique marketing system, unique service advantages, and is also the first of its kind in Lunan. The most solid guarantee for the commercial success of "International Wanlabao" is unique.