Life is the best marketing, especially for B&B products.

The marketing promotion of B&B includes the conventional promotion methods, such as online marketing: the B&B is displayed and promoted through the establishment of reservation websites and online channels such as Douban, Weibo, WeChat and webpage; Overall marketing: jointly set up a homestay association, integrate resources and package marketing as a whole; At the same time, we can raise people's popularity by holding festivals collectively; Word-of-mouth marketing: the most important thing is to establish good customer relationship with tourists, build your own brand through warm service, etc.

if you have experience, you have to live. A homestay without life, which sells only accommodation, is doomed to be bleak.

For the average homestay owner, it is unrealistic to build a professional and integrated promotion platform, and both investment ability and professional ability are questionable.

at this time, the media is the savior.

For public platforms such as Ctrip and Qunar, it is obvious that what you can find here is accommodation, not lifestyle. Ctrip and Qunar are traffic platforms, which are suitable for hotels. The B&B is a small and beautiful individual, belonging to the category of scenes, and its core is community commerce. The essence of community business is to disintermediate and make full use of scene marketing. Therefore, hotel operators should learn to use self-media tools, including WeChat, Weibo and other media, make full use of business characteristics and tonality, identify their own customer base, and achieve accurate marketing. The effect is often twice the result with half the effort.

Therefore, in 2115, the homestay platforms such as Airbnb and self-contained guest began to expand in China, and some small and beautiful homestay and lifestyle sharing platforms also gradually emerged in China, including the state guest and hometown travel, but it will take time to promote the rapid development of the domestic homestay industry. Especially in the environment where the promotion industry chain is incomplete, hotel operators can only make the value of the media like all-round e-commerce, thus forming a strong adhesion from the media.

In today's rampant industrialization, people generally have an idyllic feeling. After staying in the city for a long time, they all have a desire to graze in the countryside. I am eager to live a life of wandering clouds and wild cranes for a few days, and experience the pastoral taste of "talking and laughing with a great scholar, having no contact with Bai Ding". This is the market of B&B, and the key is how to activate it.

First of all, there should be no misunderstanding. Don't think that with good design, good taste and good hardware, you can be happy at leisure, and guests should be eager to enjoy it. But the reality is that in the operation of the hotel, all kinds of guests will annoy you: the lights are broken, the bathroom is blocked, the door can't be opened, and the electrical switch can't be found, all of which are common situations. As the host of the people, they must be omnipotent, willing to share and full of enthusiasm; If you are just tired of the city and want to return to the mountains and forests, it is too simple to think about the operation of the hotel. These mundane things are the first problem encountered by the host people.

a core question is-do you want to pretend to be forced or make money?

if you choose one of these two points, I advise you to stop, don't desecrate the homestay, and don't make fun of yourself.

running a homestay is actually a very tiring thing, because you like it, you are not tired; After doing it for a long time, fatigue becomes enjoyment, and enjoyment becomes feelings; Do it again, and feelings will become the distant view of some people. Therefore, before starting, we must think about it. Is it to return or to make money? To earn money, you must put down your shelf, and to return, you must be prepared not to earn money. If you don't think it over, in the end, the art can't be installed any more, so it will be reduced to selling accommodation, and finally the accommodation can't be sold, so you have to close the door and transfer it.

In fact, the marketing of B&B should be a kind of sharing, just an exhibition of people's lives. In the era of mobile internet, everyone is the media. As long as the media is well managed, the B&B brand will grow with the personal brand. Even in WeChat official account, the same is true. The key to the marketing communication of B&B is not that you tell people that I have a B&B here, but what kind of B&B I have here and what kind of life we are living.

jumping out of the hotel to see the hotel can inject more vitality into the hotel. B&B can't be regarded as accommodation alone, but should be integrated with the surrounding environment and preserve the local life. If it's just accommodation, it's hard to compete with hotels and leave reasons for guests. The practice of traveling in hometown is to combine "homestay+people+products" to give guests a deep local experience and give them reasons to choose homestay instead of hotel. For example, hometown travel has adopted this model for the operation of a hotel in Guangzhou. The B&B was originally just a lonely building in the area, with a good environment but no one to stay. Traveling in hometown adapts to local conditions, picking plums in spring and bayberry in summer, and making full use of the rich local landscape resources to create outdoor activities such as kayaking and hiking; Combined with human factors, the management pattern and effect of the hotel have changed qualitatively.

The purpose of staying in a homestay is to travel and relax and feel another way of life. Therefore, by borrowing elements such as environment and humanities, paying attention to design sense and selling points, and combining catering, rooms, people and products, the hotel management will see another new world. If a single B&B is unable to hold any large-scale festival marketing or event marketing, it should at least hold continuous small-scale activities, especially those that combine local folk customs, so as to form a strong cohesive force of B&B projects.