First of all, you should be more familiar with the geography and culture of the target city you have chosen.

where the popularity is strong, where it is depressed, and where it is a new development area.

remember to bring a pen and notebook and write it down at any time. With a digital camera, you can take some photos for reference.

When preparing to open a store, you need to record the following questions:

1. Go to the street and record which schools/units/companies/office buildings/communities are nearby within 1 miles of Fiona Fang.

2. What are the main shops in this street and what are the goods they sell?

3, positioning is high-end? Mid-range Low grade?

4. At what age are there many people passing through this street?

5. Are there more men or women?

6. Are there more locals or tourists from other places?

7. What kind of clothes do they wear?

8. Do they walk quickly or will they stop slowly in the street?