Recently, community group buying has been hotly searched, because Internet giants set foot in the most basic food basket of people's livelihood, burning money, subsidizing, monopolizing and harvesting through the old routine.

why are internet giants keen on community group buying?

community group buying is one of the scenes closest to consumers, with a long chain and a wide range of modes, which can reach the most needed food buying business. In the Internet track where traffic is increasingly scarce and e-commerce dividends basically disappear, community group buying is a huge traffic, and data is a battleground for Internet giants.

Timing, geographical location and human harmony are the three major elements of commercial warfare.

People who win the hearts of the people win the world. Whoever can solve the most basic needs of people's livelihood and meet people's most basic living needs will have a chance!

where is the closest field of catering industry to consumers?

In canteens, institutions, schools, enterprises, employees and shopping malls, there is a food city ...

With the improvement of living standards, the same frequency of community residents and the change of consumer groups, community Sashido has a good development prospect!

Old people need it, children need it, and young people who are too lazy to cook by themselves need it more.

Community Sashido, like community group buying, is the most basic catering industry, closest to consumers, and meets the dietary consumption of community residents.

At present, some areas have established community canteens for the elderly with government subsidies, but most of them have closed for a short time. To realize long-term healthy operation of community canteens, the market-oriented way is the general trend. Through professional operation, profits can be realized and a self-hematopoietic mechanism can be formed.

Community Sashido, bearing the people's livelihood and great life, has great potential for future development. You can eat downstairs, and the elderly and children can send them home to eat. Three meals a day are not the same, which is safe and hygienic, affordable, and can be customized by your own kitchen, just like your own small kitchen.

So, what's the difference between community Sashido and other small restaurants and supermarkets?

In 2116, I registered the brand of community Sashido convenience store in Shanghai, which is "enough" to live a fresh life. After four years of research and investigation, today, I share the model of community Sashido with you, and pay attention to private chat with interest.

First, the difference between community Sashido and unit canteens, restaurants, supermarkets and convenience stores

Also called canteens, community canteens are different from unit canteens and office canteens, most of which are non-profit models. Generally speaking, for internal services, community Sashido has no restrictions on customer groups and is a purely commercial profit-making unit. Compared with small restaurants and supermarkets, it has a completely different service scene and operation logic, with both the functions of catering and the elements of supermarkets and convenience stores, focusing on cost performance. From the site selection, it is located in or around the community, the rent is much cheaper than the business district, the customer base is relatively fixed, and it is a repeat customer. From the positioning point of view, the product is just needed, the taste is homely, and the environment and service pay more attention to kindness and nature.

Second, stones from other mountains can attack jade

The competition in the catering industry is becoming more and more fierce. It is difficult to win simply from the competition of food taste, service and price. Only by changing thinking and innovating models can opportunities be created.

It is often outsiders who break down industry barriers, and the competition between catering industries has made catering bosses feel overwhelmed. But now, with the cross-border robbery by outsiders such as 7-11, the whole family and Nestle, it has made catering people more headache.

For the catering industry, a new approach may be a new opportunity.

But we all know that there is one of the most successful convenience stores in the world called (7-Eleven) 7-11.

7-11 There are more than 71,111 stores in the world, basically without their own direct stores, factories and distribution centers, with 8,111 employees. In 2116, the per capita profit was RMB 1.16 million, which was on par with Alibaba (RMB 1.17 million in the same year).

the essence of business: no matter how ever-changing the market is, the only constant is the constant insight into customer needs.

since the 1971s, ready-to-eat food has been developed, and it is open 24 hours a day.

7-11 regards convenience as the first demand that customers need to meet, and all adjustments are made around the needs of customers. It gained insight into the improvement of living standards and structural changes of Japanese people at that time: the aging population, single-person and two-person families, small population and reduced demand for cooking.

in the past, people cooked their own meals at home or ate in restaurants outside. With the equality between men and women, women are also starting to work and have no time to cook. So in addition to cooking at home and eating out in restaurants, there is an intermediate state, I don't want to cook at home or eat out in restaurants. The demand for buying semi-finished products or finished products to eat at home is rising sharply. In order to meet the new demand, ready-to-eat food will be sold from July to 11, which can be heated by microwave oven. Customers can eat it in the store or take it home.

and launched a 24-hour business. It greatly facilitates the needs of citizens.

1981s: Basic convenience services were introduced

In the 1981s, some new demands were generated, such as paying taxes and fees, taking a driver's license test, and various registrations.

all these public services can be provided to the agent from 7-11, and 7-11 has become a public service company in Japan.

in the 2111s, the whole aging of Japan began to appear. These old people were catching up with the rapid economic development in Japan when they were young, and they had a lot of wealth in their hands.

In order to meet their needs and make it convenient for the elderly to shop at close range, 7-11 intercepted these traffic by opening a large number of community shops. In densely populated areas and prime locations, 7-11 stores monopolize the whole community.

7-11 through multi-point layout, customers can easily enter the store for consumption, and meet customers' needs through the goods they just need. Through these measures, 7-11 in Japan, Taiwan Province has become the nearest place to consumers.

Third, resource integration

1, policy and property support, using the concept of serving the community, for example, providing some services for the elderly in the community, getting policy support, reducing costs through preferential policies, reducing the burden of capital contribution through joint community property, and striving for social strength and joint-stock cooperation.

2. Recruit retired people in the community or idle people at home to complete the production, processing and distribution services of storable products, which not only reduces the cost, but also gives full play to the characteristics of the community, makes good use of the social economy and expands the social circle.

3. Integrate nearby specialty restaurants to provide high-end customers in the community with customized services for private kitchens and technology teaching.

4. lock in the suppliers of characteristic raw materials and reduce the purchase price on the basis of ensuring quality.

Fourth, the business model

2, the meager profit is sustainable, with a long stream of water. The basic services of community Sashido are regular customers, relying on repeat customers, not making quick money and big money, so that customers can feel convenient, affordable and valuable to be sustainable.

3. With the family kitchen as the center, raw materials such as fresh food, oil, salt, sauce, vinegar, rice noodles and milk tea are supplied in all directions, providing the most basic dumplings, wonton, noodles, porridge and home-cooked dishes, and customizing group meals through personal tailor and delivering them to your door to increase profits.

4. The dishes don't need to be too elegant, fresh and safe, which is most important for local consumption level. The decoration doesn't need to be luxurious, simple and warm, and the service doesn't need to be vain. Kindness and enthusiasm are the best.

5, subdivide the demand, only need the volume of * * * products, increase the stickiness of individual demand, subdivide the taste to improve the profit and meet the needs of different customers.

6. Integrate resources, introduce resources such as education, health, housekeeping and special dishes, and cooperate with third-party brands in depth.

Community Sashido is a new thing, and the development process should be adapted to local conditions, steadily promoted, professionally analyzed, clearly positioned, and more professionals such as catering and supermarkets should be consulted to make a comprehensive evaluation of input costs, operating expenses and income sources, so as to be truly prepared.