For the community group buying platform both said, the initial most important is the flow of people, but a lot of businessmen reacted to their own community group buying platform group members do not pull people in, then how to do the community group buying platform pulling people in?
The first step, clear people, the value of community members
There are a lot of people in the group, will first understand in the end, this group is worth a long time to stay, the community needs to give the user to create value, so that the user a clear understanding of the positioning of the community. And this covers the positioning of the group, as well as what the group owner is doing, the group owner and what kind of person, to know, what level of the group with what kind of group owner will attract what kind of people to come in, but as for pulling in the people will not end up staying, the group of other people is what kind of is also very important.
The community is most suitable for the fresh fruit and vegetable industry, there are some catering, beauty, daily necessities industry to participate in, set up new products to the store, activities such as promotions, through the community can be timely notification of the customer, but also can be shared directly to the group of small programs to stimulate more users to order. Can also be incentivized through the red envelope to enhance the activity of fans. Users recognize the platform, and naturally will pull friends into the group.
Step 2: Output valuable content
Content output in the group of community group buying platform is very important, if there is nothing in your group that has the depth to advertise, send ads, then there will not be a lot of people willing to come in. Therefore, you need to appropriately share some valuable content in the group, such as beauty community, you can share skin care knowledge, beauty tutorials. This group members will feel that your group is different from other groups, can learn something, and naturally will pull his friends to learn.
The third step: mobilizing community members, "to push customers"
Community group purchasing platforms need to be active and interactive, if you are still in the group on a regular basis to issue benefits, then the degree of activity will be higher, and will attract more users to pull people into the group! The following are some of the things that you can do to make your business more attractive. Of course, the members of the automatic sharing, forwarding, canvassing to get a better effect.
Through these methods, and constantly try to modify, there is no fear of community group buying group can not pull new people.