Speaking of Quanjude, I got the impression that although it is a catering enterprise, it is more like a tourism enterprise, because most people who eat roast duck in Quanjude are tourists from other places who come to Beijing, and that's the name they eat. To tell the truth, Quanjude's roast duck is not necessarily better than our roast duck in 30 yuan. Moreover, tourists who have eaten rarely go to eat for the second time because it is too expensive. Quanjude has opened many direct stores and chain stores outside Beijing, but none of them are as popular as Beijing. There are several big stores in Beijing, such as Heping Gate, Qianmen and Wangfujing, which are the hottest. Therefore, I think it is better for all direct stores to focus on overseas Chinese areas.