article 1

7987 times of sharpening

if it weren't for the gritted job application in that year. Now Xiong Suqiong is still farming in the countryside of Chongqing.

After graduating from junior high school, Xiong Suqiong worked as a waitress in a small hotel in Chongqing. At the end of 1994, she saw in the newspaper that Dongguan Gem Hotel (three-star) came to Chongqing to recruit workers, so she signed up. At that time, the hotel planned to recruit 121 waitresses in Chongqing, but more than 1111 people applied.

On the first day of the primary election, Xiong Suqiong failed because of her low education and insufficient height, because most of the candidates were college girls. At that time, she was disappointed, but she immediately thought: It would be good to be a cleaner. So, she came up with one? Bad idea She bought a dusty old toilet from a junk shop, then carried it to the recruitment site and boldly said to the examiner. Manager, I'm a rural girl. Although I don't have any education, I have plenty of strength, she said, squatting down and carefully cleaning the toilet with a rag. I saw her like an antique, from the outside to the inside, and from the inside to the outside, and soon she polished the toilet until it was shiny? The examiner was shocked to see that the short girl could calmly carry a large toilet weighing several tens of pounds, and then he looked at her at the scene? Professional performance? , but also stunned, immediately hired her as a cleaner.

In this way, Xiong Suqiong came to Dongguan. Half a year later, when the general manager of the hotel inspected the work, he found that except for all the rooms on the sixth floor that Xiong Suoqiong was in charge of, almost every floor had guests complaining about the dirty toilet. When the general manager heard about it, he immediately promoted Xiong Suoqiong to be the monitor of the bathroom cleaning class. Despite being laughed at as? Toilet squad leader? Xiong Suqiong never cared, but concentrated on management and learned knowledge about toilets, such as how to save water.

In October, 1996, an assistant manager of the housekeeping department resigned and left, and many supervisors and monitor were staring at this position. The housekeeping manager thinks Xiong Suqiong is a good cook and encourages her to volunteer. Xiong Suqiong certainly wants to try, but she knows that master's and undergraduate talents abound in hotels. She thinks it's too early to compete for the assistant manager at this time, so why not make up for it first? Low diploma and poor temperament? Let's talk about it in this lesson.

So, while working hard, she taught herself the knowledge of hotel management. Two years later, she got the diploma of a college majoring in hotel management and management, and was promoted to the supervisor of health class. In order to teach her cleaning experience to employees, she specially sorted out 174 work logs that she wrote down every day when she entered the hotel, and recorded that she washed the toilet 7987 times in three years. After reading it, the general manager was very moved and praised her at the hotel work meeting. Although Xiong Suqiong's conditions are worse than everyone present, her work attitude is the best! Look at her work logs. She brushed the toilet 7987 times, which is 7987 times for an ambitious person! I don't think it's a running account. I prefer to regard it as a hotel management industry? Toilet knowledge? ! ?

Xiong Suqiong is more confident after being appreciated by the hotel executives. She not only went to the beauty shop to ask the master to help her design her hairstyle, but also often went to the fitness center for a move. After several years, friends say that she is becoming more and more like a professional woman.

but Xiong suqiong never lost it? Toilet spirit? . In June, 2111, the hotel held a housekeeping manager election, and ten candidates were all management elites with bachelor's degree or above. During the speech, Xiong Suqiong said passionately: Compared with you, I am more like a toilet in a hotel, which is often ignored by people, but the toilet also has a wish, that is, it hopes to bring assured, hygienic and healthy services to all customers. After the speech, she was applauded constantly, and finally she was successfully elected as the housekeeping manager.

two years later, Xiong suqiong was promoted to the position of service manager to manage the service of the whole hotel, and took part in the education and training center of Tsinghua University ziguang group. Senior professional manager? Certificate. In early 2115, she began to study for an EMBA degree in Lingnan College of Sun Yat-sen University. In October, 2116, she was hired by headhunting company to be the deputy general manager of Huatongcheng Hotel, the most luxurious five-star hotel in Dongguan.

In July, Xiong Suqiong went to Hong Kong to participate in an international exchange activity. Facing dozens of senior hotel management experts and professors from all over the world, she talked about her again. Toilet experience? ：? Hotel managers should always put themselves in a lower position. Meet the needs of customers with the highest quality service, and solve her with the same patience as cleaning the toilet no matter how troublesome things are? Toilet knowledge? It has also been included in the "World Hotel Management Book" compiled by Professor Sylvie, a famous French hotel management expert.

Today, Xiong Suqiong is a famous professional manager in Dongguan, but she is still struggling? Study for a master's degree in Lausanne Hotel Management College, Switzerland, and strive to get the golden key to the world!

Part II

Happy Mood

There was an old man who suffered a serious setback when he was 72 years old. He struggled for the largest retail group which was famous all over the country for decades and went bankrupt overnight. People watched this famous world-class entrepreneur usher in such a disastrous failure, and there were many discussions. Some people think that he will follow his destiny and spend the rest of his life in poverty; Some people think that he will stimulate his nerves and lead an ideal old age with Alzheimer's disease; some people think that he must be vulnerable and end his life by committing suicide.

However, the collapse of the career building didn't make the old man fall from there. What appeared before people was that he was still full of energy and walked in the streets in a hurry. After a period of time, the old man and several young people joined hands to start a network consulting company, which challenged their unfamiliar IT industry. In the face of the new industry, the old man did not appear timid, but his face was always full of smiles, he was open-minded and eager to learn, and he was not ashamed to ask questions. In addition, he reasonably used the experience accumulated in the past in retail business, and it didn't take long to make the business prosperous. A year later, the career building rebuilt by the old man stood in front of people again.

When a reporter interviewed the old man and asked him why he was able to make a comeback in a year, the old man laughed happily and remained silent for a long time. The reporter waited for a long time, but the old man didn't give an answer, but he was busy with his own business again. The reporter repeatedly mentioned this topic in doubt, and the old man laughed happily for the second time. He only said a short sentence? In fact, I have given the answer! ? At this point, the reporter suddenly realized? Happy mood is the magic weapon for the elderly to turn defeat into victory and make a comeback.

is this old man the largest retail group in Japan? Eight hundred companions? President of the group? Wada Kazuo.

In the long-term struggle in the shopping mall, Wada Kazuo realized such a simple truth: Life is a bunch of sunshine, you stand in the sunshine, look forward to the sunshine, your eyes are bright, your body and mind are warm, and your strength is multiplied; Turn around, look down at the shadow, feel dejected everywhere, and feel sad secretly. Facing the sunshine and gloom, it is entirely up to the individual's mood. Choose the former, and you will move forward actively and happily; If you choose the latter, you will sink into pessimism and stagnate.

Wada Kazuo's story of turning defeat into victory tells us this truth? Success needs a happy heart to support it! If we ignore this point, we will miss out on success all our lives. If it is difficult for us to break through when we are in a state of depression, why not try to take another path with a happy mood?

article 3

Amway: not just? Direct selling?

When people stop looking at Amway with strange eyes and strange logic, will you find the truth of the success of Amway China? Direct selling? The word is so simple. In a sense, direct selling is just the skin of Amway China, and there is a powerful and complicated system hidden under the thin surface.

in the past few years, people have been too sensitive to direct selling. There are three reasons: first, hundreds of thousands of ordinary people participate in it, and direct selling has evolved from a simple sales promotion to a compelling public event; Second, the design of the system makes Amway's sales system indestructible, which seems to have a kind of? Business religion? Suspected; Thirdly, Amway is a multinational company, which makes people feel somewhat different. However, business itself is the commercial activity of social organizations, and the structure of commercial organizations is based on the strategy and tactics of commercial organizations. Therefore, if we treat direct selling with special respect, I am afraid it will dilute the significance of business too much and deliberately strengthen the subject of its morality and laws. When Sanzhu used more than 111,111 migrant workers to paint walls and distribute leaflets in rural areas, no one questioned the inappropriateness and impropriety of its marketing behavior. And Wahaha uses strict? Joint sales body? When the organization comes to win over the dealers, it is regarded as a clever move. Therefore, it will be more pure to simply talk about business and mode. People have seen the controversial appearance of Amway, and this magazine aims to explore its little-known inner nature, which is the most valuable part it brings to marketers.

It is undeniable that Amway sees the value of dreams, helps people realize their dreams through various means and brings profits for themselves. The biggest difference between Amway and Wahaha is that the latter inspires businessmen, while the former inspires ordinary people. This is the most controversial part of Amway, and it is also what people look at Amway differently? Suspicious? . But this is the original intention of direct selling, and it is also the true meaning of sales promotion. Numerous successful enterprises make a living by it, including multinational companies such as Dell. In essence, direct selling is a universal business model, and Amway has only done it to the extreme within the scope permitted by national policies and laws.

If you look at Amway as a bystander, you can find that it is different from what people take for granted. People used to think that Amway was a fierce predatory company, but in senior managers such as Zheng Lijinfen and Huang Deyin, people saw more of them? Confucian businessmen? Features. Many people imagine that Amway is an irresponsible multinational company that will only make a profit and leave, but many decisions of Amway reflect the determination rooted in China, and reflect? Corporate citizen? A sense of responsibility. Some people think that Amway is a company that likes to scratch the edge and play cat-and-mouse games, but in fact, Amway is actively transforming itself in China, and it has made a lot of efforts. Some people think that Amway is a company that uses deception and exaggeration. However, what is presented to the world is its firm attitude of breaking the wrist and forbidding the market order. Others think that Amway is a company that only wins by mode, but after careful combing, it is not difficult to find that the powerful and efficient back-office system is the key to its invincible. Some people saw the dark spot of Amway, while New Marketing saw its truth.

Actually, if you go deep into the market, you will find more contents related to Amway. This is an unexpected world. Promotion, training, meetings, shopping, distribution, Internet, production and even finance, the elements that every enterprise has, have been infinitely magnified here in Amway. The success of Amway is only a natural manifestation of the synergy of these elements. Direct selling is the coat of Amway, and the system is its inner part. Through in-depth interviews and investigations, the reporters of New Marketing tried to dig out the hidden secrets in the depths, which is what makes Amway insurmountable.

Chapter 4

Guangwei girl who earns star money

Mu Xin is a girl born in 1981s. At the beginning of 2116, Mu Xin took odd jobs in the film and television crew, and then went to the crew in Hengdian to take notes on the spot. The crew is going to shoot a TV series about family feuds in the late Ming and early Qing Dynasties. There are two actresses in Taiwan Province in this drama. One of the leading actresses, Zhao, asked her assistant to find a replacement for herself, that is, body double who was polished.

Mu Xin, a reporter, heard this term for the first time and found it very fresh. She didn't understand until she asked, it turned out that light replacement had existed in Taiwan Province for a long time. For some shots, the camera on the elevator frame was used to shoot at high altitude, and it took a long time to adjust the position. Of course, the starring actor didn't have time to stand there and wait for the lighting, so body double was needed to replace the starring actor and wait for the lighting. In other scenes, for example, in rainy scenes or night scenes, it is necessary to adjust the lighting position repeatedly to capture the best face of the actress. For example, some people have the most beautiful 45-degree side face, and some people can add color to their faces when their hands hang down.

In order to catch up with the filming progress, the director saw Mu Xin asking questions with interest and simply put her on the shooting chair. At first, Mu Xin was very excited. The lighting engineer told her to lean, rotate, look up and bow her head, and she enjoyed it. But three hours later, the lighting engineer and photographer are still busy around her.