The subdivision of interior design is more professional! For example, home improvement, hotels, offices and so on! The higher level is just "commercial space planning"! The design market of traditional projects is very competitive at present, because there are too many home improvement, villas and office buildings, and there is no competitiveness at all! We went to bid for the planning and design of an office building, and I had personal experience! As a result, more than 70 companies bid at the meeting, all over the country! Finally spell the price! Sadly, our designers are cut like promoted cabbages! !
The key to business planning is to learn design methods, not to do them everywhere. It is more important to understand the design methods and processes. For example, what if you receive a space that you have never done before? Don't push it off? Therefore, we should know positioning analysis, peer comparison analysis, the operation process of its commercial attributes, customer level analysis, and so on! We should know how to use strategic positioning to guide and prove the next scheme, and do it step by step, so that some non-professional owners will not criticize it easily and let the project be completed according to the designer's ideas!
In the future development direction of creative design, the market will be more subdivided, that is, according to commercial attributes! Looking at the world's top famous design institutions, we can easily find that they have formed a very clear market segment, and the professionalism of these creative teams in a certain business attribute is beyond our domestic design team! For example, there is a Japanese company that specializes in catering space and architectural design. They are beyond imagination proficient in the operational processes and marketing concepts of all catering formats, understand the workflow of each employee, and study the feasibility of optimization schemes. The concepts of moving lines and areas are beyond the professional ability of the owners. Their service content is complete, such as helping owners to locate their own unit price and make accurate positioning development and marketing concepts. It can provide professional services such as service concept setting, visual image planning, architectural appearance design, interior design, kitchen system planning, waiter training scheme, etc., including the assistance of overall planning consultants such as headhunters, which means that the owners only need to invest and collect money without any integration work! This is the future direction of interior design in China!
Within three to four years after graduation, locate the business projects you like and are good at, learn all their knowledge and the top brands in this industry, and understand the overall operation process and related corporate culture of this industry!
Remember, the purpose of design is not to help the owner design, but to help the owner "make money"! Instead of obeying the master's arrangement, help the master make a "decision." If you reach the expected stage, your proposal will be unparalleled, really impress the owners, let the owners regard you as an expert consultant, and the initiative is in your hands! As long as you do one or two excellent projects, you will be famous in the industry! Only in this way can by going up one flight of stairs!
China's creative industry has just started. Whoever can realize this may become the leader of the future industry!
Personal opinion recommends some promising industries:
1. Professional golf club design! Because of its complicated and diverse operation process, most domestic designers are not familiar with it. At present, no company in China can do it, and the company that takes over the project is also under the command of the owner!
2. Overall planning and design of professional retail chain! Because it involves the knowledge of many disciplines, such as the strategic planning of commodity display, the conclusion of commodity marketing, the difference of commodity categories, the design of professional lighting and so on. At present, it is still the owner who integrates various professions to piece together a set of blunt plans! And the market prospect is huge!
3. Eco-tourism facilities! Like a farmhouse or an equestrian club!
4. High-end medical institutions!
5. Professional car beauty chain! wait for