Hello:

Online: Due to the localization of restaurants and the timeliness of eating, the publicity and promotion efforts are relatively weak due to the period of activities. At the same time, there are different promotion methods for restaurants of different sizes:

large and medium-sized restaurants: WeChat platform, circle of friends, self-media promotion by gourmet experts,

small and medium-sized restaurants: WeChat platform, circle of friends, WeChat group

①, promotion of WeChat platform; At present, WeChat platform has become one of the necessary means of operation for enterprises. Through the one-to-one communication mode of WeChat platform, the activity information is accurately transmitted to new and old customers. At the same time, we should pay attention to the interest points of the activity content, attract consumers to forward and share in turn, and promote secondary communication and share friends or friends.

②, with the help of gourmets from the media or KOL; Looking for local gourmets and KOL with more marketing power, we should pay attention to the moderate publicity time and activity time, not too far apart, which will easily cause fans to be enthusiastic and cool down, and not too close. It is best to promote activities today and do them tomorrow at intervals of 1-2 days.

offline: publicity in physical stores is essential, and posters and Yi Labao should be fully matched. Offline publicity is more controllable. When you announce the time before the event, you can tell the store consumers the details of the day of the event and the time to prepare for everyone.

The purpose of catering businesses is to attract the attention of fans, but it should be noted that activities are only an introduction, which has no decisive factor on the turnover, order volume and turnover rate of restaurants. In-store service, choice of ingredients and quality of dishes are more important.

personally, it is recommended to use a mobile APP: Red Letter Circle APP. Everyone knows that friends in WeChat circle of friends forwarded it for you, but only a small number of people. You can try this software. This software is like WeChat fission. If you post what you want in the software, they will automatically post your message to their circle of friends. That is, it is a geographical location-based product that allows users near you to see the information and product introductions in your store. The extraordinary use cost is almost zero.