1. Starbucks

Because Starbucks' stored-value card "Star Gift Card" is exquisite, some small gifts are sometimes given, and many white-collar workers will choose to buy it before spending it. In February, 2117, some consumers complained that if they want to return their cards after spending more, in addition to providing the original purchase certificate, Starbucks also stipulated that 2% of the total invoice amount should be charged as a handling fee for returning the cards.

2. Xicha

Xicha teamed up with Hong Kong fashion brand B.Duck for cross-border marketing, and launched joint membership cards and gift cards.

3. Naixue's tea

The appearance of Naixue's tea has broken the previous inherent cognition that the tea market is limited to low-end and mid-end brands. By focusing on providing creative tea with high-quality ingredients, choosing the core location of the city's high-end commercial center and providing a design-rich experience space, Naixue's tea has embarked on a development route of high-end ready-made tea. This is not only the success of brand innovation, but also the success of high-end tea brands.

4. coco

coco is constantly innovating its products, and it can develop its own drinks every season. Products include pearl chocolate, bubble tea, pearl latte and espresso.

5. Ruixing

Luckin Coffee is committed to providing customers with high-quality, cost-effective and convenient products by making full use of the new retail model of mobile Internet and big data technology, with the brand vision of "making every customer enjoy a cup of good coffee easily and with good value for money" and the brand mission of "creating a world-class coffee brand from China".

Luckin Coffee's coffee beans won the gold medal in IIAC International Coffee Tasting Competition for two consecutive years.