The rich and endless types of rural tourism has gradually become the main body of Beijing people's tourism, and the traditional rural tourism of "eating farm meals, living in farm houses and doing farm work" can no longer satisfy the requirements of tourists for the diversity of rural tourism brands, richness of content and differences in experience. A new product system has been formed for rural tourism in Beijing, including landscape tourism products, folk tourism villages, leisure resorts, sightseeing agricultural demonstration gardens and festival tourism products. By the end of 2008, 344 villages in 13 districts and counties in Beijing*** were engaged in rural tourism reception work, including 167 municipal folklore tourism villages, accounting for 49% of the existing folklore villages; folklore tourism households had grown to more than 20,000, and about 60,000 people were engaged in folklore tourism reception services. There are 354 demonstration gardens of various types of tourist agriculture, the vast majority of which are based on picking, fishing and breeding. Some folk tourism villages rely on large tourist attractions, forming a "view in the scenic area, eating and living in the folk village" development model; there are also folk villages relying on the intrinsic elements of tourism, so that tourists and locals or performers *** with the game, life or labor, such as singing and dancing to watch the opera, planting flowers and raising fish, picking fruits, planting vegetables, learning to cook and other family crafts, etc., so that tourists can have a good time at home. Other family crafts, etc., so that tourists in the process of agricultural production to understand a variety of practical scientific and technological knowledge; some also use the remains of historical events to develop "red tourism", the organization of tourists to view the local characteristics of the old homes and ancient buildings.

In Beijing's Changping, Pinggu, Huairou, Miyun and Yanqing and other mountainous areas and the northwestern six rings outside the plains and shallow mountain areas are distributed in a number of resorts, which give full play to the advantages of beautiful environment, fresh air, green space, easy access, and vigorously develop eco-agricultural products. Some of them adopt the business model of "front village and back garden, raising village with garden and promoting garden with village"; some of them rely on hot springs and build hot springs sanatoriums, play pools, swimming pools, etc., so that holidaymakers can achieve medical and health care effects through hot springs bathing; some of them rely on attractions, so that tourists can view the scenery during the day and rest and have fun in the resorts at night; and some of them rely on golf courses, ski slopes, soccer stadiums, badminton and tennis stadiums, etc., to attract people to go on vacation and sightseeing and attract people to go on vacation and sightseeing and attract people to go on vacation. rely on, attracting the public to go on vacation and sightseeing.

Rural tourism appeared 8 kinds of new business

Beijing Municipal Bureau of Tourism according to the actual development of local rural tourism, summarized the launch of the countryside hotels, international station, picking hedge garden, ecological fishing village, leisure farms, mountain water family, health mountain bar, ethnic wind garden 8 kinds of new rural tourism industry. An Jinming, deputy director of Beijing Municipal Tourism Bureau, pointed out that "the launch of these eight products will certainly change the situation of rural tourism in the suburbs of Beijing, a single product, the characteristics of the situation is not prominent, and is conducive to promoting the upgrading of the rural tourism industry." In order to standardize the development of these eight new forms of business, the Beijing Municipal Tourism Bureau also took the lead in formulating the "Rural Tourism Characteristic Forms Standards and Assessment".

Countryside hotels with the functions of leisure, entertainment, knowledge-seeking and education combine agricultural, ecological and idyllic landscapes with lodging and catering facilities to provide tourists with a rural leisure experience. Countryside hotels in Changping District are divided into hot springs rehabilitation and convalescence type, specialty catering type, experience farming type, catering conference type, picking leisure type, idyllic style type, expanding mountaineering type, special style architecture type, etc.. Chaoyang District focuses on building an international stage, with the family (household) as the basic tourism reception unit, and forming a certain scale of business entities. The groups it receives are mainly international tourists. Foreign tourists living in the international post can experience the daily production and living process of local people, participate in traditional Chinese or local traditional festivals and other special activities, participate in people's daily leisure and recreational activities, as well as enjoy the natural and humanistic landscapes that are unique to China or the local characteristics, and so on. According to the introduction, the new type of picking hedge garden in Daxing District and the natural ecological fishing village in Miyun are worth a visit. In addition, the better-developed leisure farms in Beijing include Tongzhou District Wo Yang Leisure Farm, Tongzhou District Tiandi and Manor, Changping District Zhongke Jie'ao Leisure Farm, and Yanqing County Yixiangyuan Leisure Farm. And Fangshan District focus on building health mountain bar, relying on mountain resources, green health, cultivation and health as the business philosophy, green, health concept into rural tourism, has also attracted the interest of many citizens.

Establishing an effective mechanism to promote product innovation

Product innovation is the eternal theme of any market. Tourists' needs are constantly updated, and the Beijing Municipal Tourism Administration therefore advocates the establishment of a market-oriented rural tourism product innovation mechanism. It actively collects information on tourists' demand for tourism and the dynamics of the tourism market, takes the initiative to innovate the content, grade and type of the existing rural tourism product system, and actively promotes the upgrading and modernization of rural tourism. This is the secret of Beijing's success in maintaining the advanced level of rural tourism industry in the country.

The diversification and differentiation of the market demand constantly drives product innovation; the Municipal Tourism Bureau also guides the direction of tourism product innovation with scientific planning; the Municipal Commission of Agriculture, the Municipal Development and Reform Commission, the Municipal Environmental Protection Bureau, the Municipal Bureau of Water Affairs and other governmental departments invest in the rural tourism product innovation by providing infrastructural support; and the international investment, citizen's investment and residents' mutual aid cooperatives provide financial guarantee for product innovation. The Beijing Municipal Bureau of Tourism and the Bureau of Standards continue to establish standards for new products, which also ensures the healthy growth of innovative products.