In today's era of the Internet explosion, soft text marketing is not only the promotion of soft text this level exists, there is the optimization of soft text, dissemination, the following to understand the three levels of soft text marketing.
One of the promotion
The so-called promotion, is certainly to "push" as the main, and the promotion of soft marketing is simply in the form of text will be corporate products, corporate website, corporate culture, corporate activities and other information released, resulting in a widely known effect. As long as the need to promote things, you can utilize soft text marketing. In the soft text marketing promotion in the "wide", refers to the wide release. As long as there are ideas and creativity in the head of the softwriter, he or she can write a good softwritten article to carry out the operation of softwriting marketing.
The promotion of soft marketing is an extremely important part of the following points should be emphasized.
1, the preparatory work before writing soft documents.
2, to determine the ideas and strategies for writing soft documents.
3, the grasp of the soft launch, to make clear the target population of the enterprise launch, launch location.
4, the evaluation and adjustment of the soft text.
So, enterprises should be very precise to grasp the target customers before doing the promotion, to understand in detail the target population like to appear in which media, what time to surf the Internet, often frequented in which sites and other issues, and then also need to do the assessment of the effect of the soft text and adjustments, to strive for the success of the soft text promotion.
Two, optimization
The optimization of soft marketing refers to the optimization of keywords, optimized soft text can be quickly included in the search engine, is considered successful. If the enterprise published on the website of the soft text can be included in the first time by the search engine, in the first time exposure, then the enterprise's soft text marketing, is a booster, so optimization is not to be ignored. In addition, there is a big role for the optimization of soft text, is to use positive soft text coverage, the negative information of the enterprise will be covered, so the optimization of soft text marketing is also conducive to the positive publicity of the enterprise as well as the positive guidance to customers.
Three, dissemination
At present, there are three common types of soft text marketing communication: beautiful soft text, funny soft text, identity-type soft text. Enterprises can start from these three aspects, writing soft text with a higher probability of dissemination.
The effect of soft text placement is continuous and long-term, so the effect will not be concentrated in this time period of placing ads like bidding ads, but scattered to the following months and years. Therefore, the effect of doing soft text marketing promotion may not be too obvious, unless the amount of placement is very large, but the long term does not do soft text marketing, the enterprise's brand reputation, the conversion rate of advertising will also be affected.
This is a soft text promotion platform, there are self media, net media, writing, major portals of all kinds of websites, all kinds of products can push, mainstream media directed placement, the first page to show the location of the obvious effect is guaranteed! Fine_positioning crowd, region, efficient access to high-quality intentional customers, traffic new, low cleaning, short conversion cycle
Microbusiness, health, healthcare, finance, joining, education, automotive, companies, catering, real estate, workplace and so on, various industries can be pushed. Can be with contact information, link QR code, package included
And short video promotion, to you to write the script, shoot the video, do the post, and the whole network release!