Restaurant planning is very important for a restaurant brand.

To understand the 3 stages of restaurant competition:

The 1st stage of restaurant competition relies on the quality of the product competition, which dish is done well, consumers go to which to eat;

The 2nd stage of restaurant competition relies on the price competition, the same quality of the product, which is cheaper, consumers go to which to eat. Consumers will go to which one to eat . At this time, the price war has been useless, because the restaurant also rent, there are labor costs, the price can not go down, or will force the death of the restaurant.

The third stage of the restaurant is to rely on the brand war, the brand is an intangible asset, even if the other side of the price war has been low, with the brand from the consumer's psychological emotional and material consumer trust, even if the competitors price war is low, the consumer will not be easily swayed.

So, do catering brand, must do catering planning.

One, the brand has an accurate perception

If a restaurant brand planning company is still stuck in the space design, it can only be a visual design company, and does not have the ability to plan. A professional restaurant brand planning company, must have accurate cognition of the brand, that is, brand =? and then by the cognition to the brand to carry out planning.

Two, strategic positioning is indispensable

Jeff top strategy full design strategy advocates: for China's food and beverage incubator blue brand, to achieve sustainable profitability. Brand sustainable profits rely on strategy, no strategy, the brand is difficult to long-term development.

Three, market research

Jeff top strategy full design before doing any brand, will certainly do research. The first is for the brand in the region to do research, and then for the category, which will have consumer awareness research. When the brand is on the ground, there will be a round of consumer research. Really do a full range of understanding of the brand positioning. In order to find problems in time, solve problems.

In addition to the above three aspects, in fact, there are many elements to determine the good and bad catering brand planning company. We urge all restaurant owners to compare and consider more before choosing.

Here is the recommendation: Shenzhen Daxiang International Media Co., Ltd. was founded in 2004, in Guangzhou, Shanghai, Hong Kong and other places with branches, is a high-end brand integrated marketing communications planning company, the main services cover brand planning, brand strategy, brand design, branding, branding, crisis public relations, event planning and other areas.