The application of e-commerce in department stores: under the traditional purchasing method, department stores should be equipped with many purchasing personnel to place orders everywhere and bargain with manufacturers to minimize the purchase price and transportation costs; After the purchase of goods, there must be a special person and a venue to be responsible for the inventory, sorting and storage of goods. In this process, information flow, logistics and capital flow are all transmitted by people, and the cost is very high. The use of e-commerce can effectively reduce procurement costs. Both information flow and capital flow can be transmitted electronically through the network, and the transaction can completely abandon the high-cost "face-to-face" mode, saving high fees such as long-distance telephone calls and travel expenses. Department stores can negotiate with manufacturers and wholesalers through networked computers, pay funds through online banking, and social logistics systems can deliver goods to designated locations of stores;

Application of e-sales in department stores: In the world of e-commerce, department stores should establish independent websites, design web pages for different categories of goods, and link them together through link technology, so as to facilitate consumers to query online, select the parts they are most interested in, and adjust their purchasing strategies in time by counting the click-through rate and the types and quantities of goods sold. Department stores can advertise on popular websites to enhance the visibility and reputation of enterprises. ?