Three points rely on products, seven points rely on marketing, on the basis of good products, good marketing is also a very important part of the effective marketing is the key to cohesion of the popularity of the farm. For the parent-child farms, light assets, heavy operation principle, destined to activities-oriented operation towards the importance of marketing compared to the general leisure farms.

Marketing is a fusion of many elements of the system engineering, simple imitation copy is not necessarily effective, suitable for the best. Parent-child farms of various types, different stages for children of different ages, young people set up activities are different, but also targeted marketing, e-commerce, "burning money" like marketing to learn, we have to due to the time, according to the local conditions, the set of timing, location, people and the integration of a variety of resources and to carry out.

The first move: segmentation of the market segmentation of the market is the first step to successful marketing, for different markets have different marketing methods, such as different age levels of the market, can be subdivided into the family parent-child market, the market of the group to expand the group market, the school group market, etc., throughout the year, according to the climate, the holidays to develop different marketing strategies, such as the weekdays (weekdays) can be developed to receive the strategy of the school group, weekends can be for the The weekdays (weekdays) can be developed to receive the school group strategy, the weekend can be developed for the quality of the group to develop the appropriate strategy, the Dragon Boat Festival, Mid-Autumn Festival, etc. to develop a strategy for the family market, the winter and summer vacations before the start of the teenage students to develop a strategy for the market.

The second trick: planning slogan

To put a parent-child farm or a parent-child theme activities to market, the first is a catchy advertisement, this advertisement can move the customer's psychology, parent-child farm slogan can only be one, but different types of theme activities also need to design different slogans. In a more competitive situation, for unfamiliar markets, the choice is to look at the words that strike a chord.

The third trick: online promotion

Now that it is the era of e-commerce, customer choice is increasingly dependent on online information, and the advertising costs of traditional media is huge, not suitable for parent-child farms. Online promotion costs are relatively inexpensive, or even basically no cost, all that is needed is creativity and mind, in microblogging, microblogging platform to open the farm public number, in some travel sites published tour feelings, are very effective methods.

The fourth trick: platform cooperation

The fifth trick: listed base

Cooperation with some institutions, primary and secondary schools, enterprises and institutions, such as becoming a practice base, environmental education base, science education base, patriotic education base, national defense education base, large enterprises VIP customer club activity base, artist creation base and so on, even if it is just to become a large enterprise raw material base can make an article. The raw material base can also make articles, with the help of these groups, the formation of a part of the stable market, but also to enhance the brand image of the parent-child farm.

Sixth move: cut peaks and valleys

Generally speaking, the farm is a large vacation traffic, weekday traffic will be less, parent-child farm is more so. This requires a specific market for peaks and valleys, to be closely integrated with the previously mentioned market segments. For example, on weekdays, put the focus on preschool families and children market and school groups market, to carry out kindergarten parent-child activities, elementary school spring tour, secondary school theme activities and so on.

Seventh move: festival planning

Festival activities is an important part of the farm marketing, can keep the farm in the market fresh, but also able to form a market focus. Traditional festivals such as the Dragon Boat Festival, Mid-Autumn Festival, etc. can be grafted on the corresponding traditional characteristics of the parent-child theme activities, June 1 Children's Day is the children's exclusive, Western festivals such as Thanksgiving, Christmas, Halloween, etc. can also be done to characterize the activity planning. In addition, the farm itself can also set up the corresponding agricultural festivals, such as hoeing festival, rice-planting festival, sickle festival, etc., in the farm's main agricultural season with the crowd *** enjoy the joy of labor or harvest, and in which a variety of parent-child experience, educational activities.

Summary: Parent-child farms are different from general farms, activity-based, each time the discovery and harvest is not the same, that is, each time there is a sense of freshness, the rate of return of the clientele than the general farms to be higher. Therefore, if you lock the customer base in the early stage through appropriate marketing planning, the later operation will save a lot of effort. Click on the red font at the top right, pay attention to the agricultural future, discover the new future of agricultural tourism (leisure agriculture/family farms/fresh channels).