1, the franchise business is the use of franchising to start a business, the general way is to join the store. That is to say, a contractual relationship between the franchisee (licensee) and the chain headquarters (franchisor). According to the contract, the chain headquarters to the franchisee to provide a unique business franchise, and to give personnel training, organizational structure, business management, merchandise purchasing and other aspects of guidance and assistance, the franchisee to the chain headquarters to pay the appropriate fees.

2, retailing is the direct sale of goods or services to individual consumers or final consumers of commercial activities, is the final link from the circulation of goods or services into the field of consumption.