With regard to soft text marketing, Qianjun Media has summarized the following contents for you, hoping to help you.

Soft text is a "text advertisement" written by the marketing planner of an enterprise or the copywriter of an advertising company, as opposed to hard text. Compared with hard and wide, the reason why soft writing is called soft writing is that it is a "soft" word, like a needle hidden in cotton, which is hidden but invisible.

by the time you find this is a soft article, you have fallen into the trap of carefully designed "soft article advertisement". What it pursues is a kind of communication effect of spring breeze and rain, moistening things silently.

if hard advertising is the Shaolin work of my family; Then, soft writing is a Wudang boxing method with a needle hidden in the cotton and a soft hand. It is the most powerful marketing method to combine hard and soft, both inside and outside.

Advantages and Particularity of Soft Text Marketing

Soft text marketing words may not be gorgeous and need not be shocked, but you must speak your heart out, because the most touching thing is the home words; Every word is for the benefit of consumers.

compared with advertisements, soft articles have incomparable advantages and particularities.

the essence is advertising-pursuing low cost and efficient return, and don't shy away from the nature of business.

Camouflage forms are news information, management ideas, corporate culture, technology, skill documents, comments, games containing text elements and all other text resources-making the audience "soft-eyed" (everywhere, only when the eyes stay and wander, will there be opportunities)

The purpose is to create trust-making the audience "soft-hearted" (only when they believe in you will they be put into action). It is necessary to understand clearly, otherwise the brain is still hard.

The focus is on interests and interests-making the audience "soft-spoken" (taking others' soft-spoken, eating others' soft-spoken, arousing interest and desire, which is even higher. )

the important feature is word-of-mouth communication-making the audience "soft" (recommended by friends, more willing to listen, and at the same time, can effectively establish a brand)

The importance and transformation of soft text marketing

What is the importance of soft text in PR?

In fact, many people think that soft texts are useless. Isn't soft texts just posted online and then seen? We don't know what kind of conversion rate we can achieve.

But actually, soft writing does not improve the conversion rate, but it can improve your brand recognition and influence. Without this step, what about your conversion rate?

Soft writing is in harmony with the brand of our products and the overall trend of our enterprises, and it is not what decisive role soft writing has played, but in fact soft writing can definitely bring us traffic, which is equivalent to an advertising position.

in addition, the introduction of potential customer traffic, the conversion rate can not directly form the conversion rate, but it can guide the traffic, which is related to our basic SEO.

For example, when the website is just launched, we must do some SEO work around the website, and SEO includes soft articles. What are the company's products, new products and new models, and how are they reflected? If you do this at an early stage, there will be a stable source of traffic.

Another function of soft writing is to reduce the marketing cost of enterprises, and its biggest function lies in the subtle marketing, so that consumers can finally form purchasing power.

But this has a lot to do with the concealment of soft text. When you read a soft text, you are actually influenced by this soft text advertisement, or you believe that this soft text advertisement wants to promote this advantage of the product. This is the subtle effect of soft-text advertising, so when we write soft-text, we must express the subtle content and form.

For many start-up companies, especially in the initial stage, soft writing is a very good publicity method with low cost and wide spread, and it is also a good helper for crisis public relations.

When an enterprise grows up, it is inevitable that there will be some negative information. Especially in the era when Internet information is so developed and expanding, the high speed of network communication can be copied indefinitely, which has buried many hidden dangers for the maintenance of a corporate brand. Soft writing actually plays a great role in the crisis public relations of the network.

Soft writing will definitely reflect the social credibility of enterprises and the influence of the market, and increase the credibility of enterprises. We must write this kind of soft text about industry, users, consumers and society, and we must write this model.

the focus is not on introducing products, but on what products can bring to users, what changes can be achieved and what can be changed.

what should soft text marketing do?

Soft-text marketing is not simply finished by writing articles and sending them out, but a comprehensive operation and management process from preliminary preparation to soft-text writing to effect evaluation.

Step 1: Make the target clear

The target refers to the target user, and make clear what kind of people the target user is, so as to prepare the soft text according to the portrait of the user group.

Step 2: Cultivate the habit

Writing and posting soft articles must be a step-by-step process. Soft articles can't be as simple and rude as hard ones.

Soft text is a very cost-effective advertising form, which exerts a subtle influence on the thoughts of the target group through words. Through this long-term step-by-step publicity, an effect from quantitative change to qualitative change is slowly realized.

Step 3: The title has a gimmick

Why should the title have a gimmick? As the saying goes, clothes make the man, and Buddha makes the gold. The title of the soft article is equivalent to our packaging, which is equivalent to designing a particularly beautiful LOGO for the enterprise, which determines whether the user will click on this soft article.

The title must be real and have content. At the same time, we should pay attention to the key words mentioned in the last step, and then add attractive words.

the fourth step: the content should be expected

the title is good and the content is bad, which is called the golden jade, which will be abandoned by users. Soft writing is a kind of soft form, which pursues the feeling of flowing water, the effect of spring breeze melting rain and moistening things silently, thus making users deeply fall into our trap. However, the eyes of the masses are discerning, and only when the advertisements are implanted without causing users' disgust, is this the real master of soft writing.

Step 5: Choose a good media party

How to choose a good media platform is a crucial step. If you don't choose it properly, the previous preparations will basically be wasted.

The publishing platforms for soft articles include portals, forums, Weibo, WeChat, etc., but Baidu news source or the channels with high reprinting rate and high weight of websites are preferred, and some popular vertical forums, blogs, Weibo, WeChat, etc. should be supplemented to ensure that soft articles can achieve a better dissemination effect.

Qianjun Media wishes you success!