All brands need Logo design. But some brands don't need such a good Logo design.
1. The longer the purchase decision-making process, the less the company needs excellent logo design.
Buying a bag, a watch and a computer can be impulsive, but obviously the company needs to fully study all kinds of information when purchasing 200 thousand Bluetooth chips. You can simply understand that excellent Logo design is just icing on the cake for almost all 2B enterprises.
2. Excellent Logo design is not a necessity for products just needed.
Hospitals don't need excellent Logo design, and neither do water companies and State Grid. However, if you are a private hospital, a good brand image is good for your income.
3. For products with small sales scope, you don't need to do Logo design too hard.
The scallion cake in the south corner of the community, the noodle restaurant of the second store on the left side of the north gate. This brand has a small radiation range, and the quality of doing things seriously is stronger than anything else. Of course, if you are demanding of yourself, it will only be beneficial to make a decent Logo.