Method 1: Log in politely.

For public accounts, we can't log on to mobile phone WeChat, and we can't enjoy the benefits of finding people and shaking around. We can only make great efforts to promote WeChat QR code to attract fans. We can often see WeChat QR code exposed in outdoor advertisements, elevator advertisements, publicity color pages and Yi Labao, waiting for attention quietly.

Although public WeChat can't attract fans by forwarding prizes through Weibo in the early days, it can sign in through offline activities to increase fans.

Suitable for: gathering places of exhibitions, conferences, cinemas and cafes.

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Method 2: Lifetime membership card

Wechat's micro-life membership card is a marketing method for landmark shopping centers. By scanning the QR code of the shopping mall through WeChat, you can get a micro-life membership card, enjoy discounts from merchants, and get preferential information and some privileged preferential policies from merchants.

Suitable for: restaurants, shopping malls, supermarkets, department stores, etc.

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Method 3: Customize the reply

There are 200 custom projects that can be set in the background of the public platform. If you simply set keywords such as hello, location and profile, it will be too mediocre, but it will make new fans feel boring. On this basis, we should use our brains and continue to dig holes. For example, we should first set the content of paying attention to automatic reply: "I'm glad to pay attention to our XXXX, please reply the number 1 to know us, enter 2 to know the discount, enter 3 to know the gift, enter 4 to know the location ...", and so on, which will arouse the interaction of new fans. When fans enter the number, they can also set the next content to make the customized reply more step by step.

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Method 4: Chatting with others

Careful WeChat official account Maintenance Commissioner can find that the public platform has provided the basic dialogue function, which can initiate a dialogue with WeChat fans for interactive communication. However, the more fans there are, the greater the labor cost of chatting with them. You need to consider whether to adopt this method according to your business scope.

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Method 5: Community interaction

Micro-community is an interactive community based on WeChat WeChat official account, which can be widely used in WeChat service number and subscription number. It is a favorable tool for WeChat official account operators to create popular mobile communities and enhance user stickiness.

Micro-community solves the problem that users can't communicate and interact directly under the same WeChat WeChat official account, and changes the one-to-many one-way information push mode in WeChat official account into the many-to-many communication mode among users and between users and platforms. Two-way communication brings users a better interactive experience and makes interaction more convenient and worry-free.

Applicable people: self-media people