model of restaurant entrepreneurial project planning book (1)

preface of the first part

As many people know, the climate caused by global warming will directly affect the ecological balance of the earth. However, few people know that meat, an essential food for human table, will also seriously damage the environment of the earth. Mainly manifested in the development of the meat industry. Up to now, human animal husbandry has been going on for 11 thousand years, but it is only in the last 51 years that people have raised livestock on such a large scale. Today, the number of livestock in the world is four times that of 1945. In order to feed them, many tropical rainforests are cut down for pasture. This makes the rich species of animals and plants living in the rainforest disappear, which makes the global environmental damage more serious.

Pay attention to climate change, and start with me to save energy and reduce emissions, so the idea of opening a vegetarian restaurant came into being.

Part II Overview of Restaurant

1. Our restaurant belongs to the catering service industry, and its name is Urban Healthy Eating. It is a sole proprietorship enterprise. Mainly provide vegetarian products based on bean products, which are characterized by: layman-like meat and taste like meat, especially suitable for friends who love meat.

2. Urban Healthy Eating is located in the Fortune Center Square of Daye Road. It was a mid-range fast food restaurant in the initial stage and will gradually develop into a vegetarian nutrition chain store like KFC and McDonald's in the future.

3. The owners of urban healthy diet are Xie Kunli and Li Ming, restaurant managers Xiong Yanmei and Ling Jiang, and chef Qian Hai, all of whom are aspiring young people born in 1981s. We firmly believe that with our wisdom, talents and persistent heart for our career, we will definitely lead the way in this industry.

4. Our store needs venture capital of (11) million yuan, of which (51) million yuan has been raised in place, and the remaining (51) million yuan has been loaned to the bank.

Part III Business Objectives

1. Due to its geographical location in the commercial street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Daye Road Fortune Plaza and recover the cost in 1 years.

2. Our store will set up three branches in three years, and gradually develop into a vegetarian nutrition chain group with strong economic strength and a certain market share, which will break a new ground among many food brands in the island city and become a well-known brand in the catering market.

the fourth part of market analysis

1. customers: the target customers of urban healthy eating are: ordinary consumers who go shopping and entertainment in Daye road fortune center square, accounting for about 51%; Students from nearby schools, shop staff and community residents account for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors:

There are 1 main competitors in the vicinity of urban healthy eating. Aixin vegetarian restaurant is a Chinese-Western restaurant with good environment, average service and relatively expensive price. It is located on the 5th floor of E-Shopping Trend. . Our restaurant has seized the existing disadvantages of this restaurant and launched marketing strategies such as "good quality and low price" to strive to occupy a place in the fierce market competition.

Part V Business Plan

1. Vegetarian nutrition is mainly aimed at various consumer groups, so there are three grades of vegetable prices, namely high, medium and low prices.

2. Reasonable collocation of vegetarian food can improve the taste quality on the premise of ensuring comprehensive nutrition.

3. Lunch and dinner are provided with nutritious dishes such as business package and economy, and an elegant dining environment is provided.

4. Be ready to develop new products to meet the changing market demand. For example, this year, the target is "home delivery" service.

5. business hours: morning-evening.

6. For the above plans, we will work together and do our job. We will cooperate in the aspects of environment, health, service, price and nutrition, and strive to get more customers.

Part VI Personnel Plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) are initially planned to be recruited in the early stage of the store's opening? The details are as follows:

1) Those who have recruited local hukou through the labor market, have certain work experience and good professional ethics, and are between 21 and 31 years old, and are interested in joining the catering industry.

candidates come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all the personnel who are recruited need to receive two months of training, the specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and study the Labor Discipline and various rules and regulations.

3) those who fail to pass the examination will be suspended from study, and 21% of their salary will be deducted until they are qualified. If you fail the exam for three times, all the wages and benefits of the month will be deducted.

Part VII Sales Plan

1. Before the opening of business, we will carry out a series of publicity work to introduce our "good quality and low price" sales strategy to consumers, and will also issue questionnaires to improve our products and services according to the needs of consumers.

2. Introduce membership system, season card and monthly card to attract more customers.

3. Those who spend a total of RMB 1,111 per month can participate in the lucky draw at the end of each month, and the winners (1) can get a gift certificate worth RMB 888.

4. Those who spend RMB 111 every month will be given a gift certificate worth RMB 11, 211 yuan will be given a gift certificate from 21 yuan, and so on.

Part VIII Financial Plan

All the accounts in this store must be recorded in time, and the money of expenditure and income can only be used after accounting or recording. The bookkeeping method is double-entry and managed in a scientific way to avoid accounting confusion. The daily income should be counted in time, and all the ordering menus and receipts must be kept in duplicate for checking and recording. All items in the store belong to the fixed assets in the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank; If the income is higher than planned after the monthly settlement, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If it is found that the hotel's property is destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

1) Our fixed assets are RMB (51,111)

Tables and chairs (31)

Business area (211) square meters

Refrigerator (5)

Several cookers

2) Daily working capital is RMB (11,111)

(mainly used for emergencies and temporary purchases) < p Model of business plan for restaurant (2)

1. Creative source of business plan for "black food" restaurant

Black food is a health food with the same medicine and food in the 21th century. There is an old saying that "food is the most important thing for people, food is rare, and food is supplemented by black". It has the special effects of eliminating free oxidation, reducing blood fat, resisting tumor, nourishing yin and strengthening yang, and resisting aging. Dietetic experts point out that people in the 21th century will increasingly favor natural green food, especially black health food, and eating black is familiar with the triple dietary health care concept of "black, coarse food and natural" advocated by nutritionists. At present, although there are individual black foods for sale in the market, there is no special store to promote them. Therefore, opening a "black food restaurant" to fill the "blank" in this market and meet the demand of consumers for black foods will definitely make money.

second, business ideas

1. Be distinctive. Snack markets abound, but only distinctive snack bars can last forever.

2. put a "black" sign. Black food is the best natural food, with rich nutrition, delicious taste and attractive color, which is favored by the people. Traditional Chinese medicine theory holds that black is water, kidney is the source of life. Diet is nourishing, and nourishing kidney is its fundamental. Opening a black food shop will naturally bring health and happiness to people in the enjoyment of "eating".

3. "scarcity is the most precious thing": the pricing of food is very particular, and the lower the price, the better. Because the determination of price is a psychological feeling, consumers don't know the cost. But let him feel that your black food is cheaper and better than other foods in taste, color, hygiene and nutrition, and it is worth the money. Therefore, in food pricing, we can abandon the concept of "small profits but quick turnover" and create a pricing strategy of "rare things are precious", "spending money on health" and "spending money on enjoyment". Therefore, the food pricing of "black food restaurants" can be appropriately higher.

4. Play the health card: compare black food with general food:

(1) protein of black food is higher than general food;

(2) The fat content of vegetable black food is higher than that of common food;

(3) The fat content of animal black food is lower than that of common food;

(4) The dietary fiber content of black food is also higher than that of other similar foods, which helps digestion and prevents obesity and constipation;

(5) The contents of potassium, calcium, iron, zinc, iodine and selenium in black food are higher than those in similar foods;

(6) Black food contains "melanin", which is not found in other products.

5. market positioning: everyone likes black food, loves to eat it, and comes to everyone. However, our consumer group is positioned as a new group with better economic conditions and willing to spend money on health and enjoyment.

6. High-quality personalized service: Different objects, of course, should also be operated in different ways. The "high price" can only be achieved through the efforts of "creativity, quality and service".

7. strategic goal: to create a "black food restaurant" business model, which can be transferred to open chain stores in various places when it is mature, thus creating a "black whirlwind".

3. Selection of business varieties of restaurant business plan

1. Purchase finished products: black sesame paste, black bazhen, black babao, black coffee, black soy milk, black cereal, black sesame, black millet, black corn, glutinous rice balls and so on.

2. Self-produced and self-made parts: freshly squeezed black sugarcane juice, black horseshoe juice, black raw glutinous rice balls (salty and sweet), black glutinous rice balls, black glutinous rice, Ai Ba, black noodles, oyster sauce porridge, ling porridge, black-bone chicken porridge, frog black rice porridge and so on.

4. Facade

1. Facade should be chosen in a street with heavy traffic, preferably at a crossroads, and there are entertainment and leisure places in the neighborhood, elderly activity centers, schools and streets with concentrated catering industry. Convenient transportation, you can park your car.

2. Decoration: The exterior design, interior decoration, dining furniture and utensils should be superior to those of the neighboring restaurants, with unique advantages and the charm of black brands.

3. facade: highlight the "black brand", set off by neon lights, with black and white background and natural color arches, which is unique at first glance. The flowers in front of the door are always changing, which makes people stay.

4. Furniture: modern consciousness, suitable for the overall environment of the "black world" (such as choosing deep pear-colored tables and chairs with red or tablecloth)

5. Tableware and utensils: of excellent quality, with color and environment matching, creating a comfortable and pleasant environment, so that customers can understand the value of our store at a glance.

It can be seen that black food is rich in nutrition, and the ratio of various nutrients is relatively balanced, which is beneficial to the development and maintenance of normal functions of brain cells, and is also conducive to correcting the lack of riboflavin, calcium, potassium, iron, zinc, selenium and vitamins in China's dietary structure.

V. Selection of personnel

1. Chef: high quality, high skill and innovative spirit.

2. buyer: honest, popular, good at communication, familiar with the purchase channels, can ride a motorcycle.

3. Financial personnel: honest, with professional titles.

4. Service personnel: young and beautiful, dignified and generous, articulate, civilized and polite, with high cultural quality.

5. Shop clothes: The "black brand" should be highlighted in the shop clothes, and it is required to wear the shop clothes when taking up the post.

6. All staff are trained in a unified way, and they are qualified to work, with clear rewards and punishments.

VI. Risks and prevention

1. The main risks come from improper site selection, too little crowd flow around the store and low income of surrounding residents. Prevention: you can choose the catering industry and old shops, and implement them through on-the-spot assessment.

2. The taste and quality of "black brand" are not good, or people are too unfamiliar to adapt to the high price for a while.

prevention: improve the chef's skills or change chefs. While operating black food, other natural health foods can be introduced, not limited to "black palladium". The pricing can change with the catering industry in this section. Most of the prices can be set at a lower level, and black food can be set at a higher price.

3. What the catering industry is most afraid of is food deterioration and mildew, which will cause food poisoning. Prevention: strengthen internal management and strictly check or test: hygiene requires everyone to pay attention to it. All the raw materials used in the store are pollution-free food, which is more expensive but reliable.

VII. Investment and return

1. The investment scale can be large or small, ranging from less than 211,111 small ones to more than 511,111 medium ones and more than 1 million large ones.

2. if you invest in the current year, you can recover your investment or make a little profit in that year.

VIII. Advertising

We should have a strong awareness of advertising and be well versed in the business sense of "drinking wine frequently".

1. Shop name signboard: white characters on black background.

2. Facade advertisement

(1) It specializes in black health food with the same medicine and food in the 21th century, so that you can taste all the black delicacies.

(2) Advocate the triple dietary concept of "black, coarse and natural", starting with black food.

(3) Eating black food regularly can adjust the physiological function of human body, increase the content of hemoglobin, nourish skin and beautify, improve eyesight and blacken hair, and improve intelligence and longevity, starting with eating black food.

(4) A bowl of black meal every day keeps you smart and healthy!

3. media advertising: advertising in local media.

First of all, congratulations to the last reader. You have got a complete restaurant business plan, and it is a hot project in 2112. Then, we should remind entrepreneurs that the plan is dead and people are alive, and the plan is only a weather vane to guide the general direction, not a dogma. Model plan for restaurant entrepreneurial project (3)

As the saying goes, "Food is the most important thing for the people". In order to meet the dietary needs of residents, students and other types of customers, this fast food restaurant is specially opened on Changsheng Road. Based on the basic requirements of "guests first, service first", our store will provide customers with the best service.

1. Overview of fast food restaurants

1. Our restaurant belongs to the catering service industry and is named Urban Fast Food Restaurant, which is a sole proprietorship enterprise. It mainly provides Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly fried dishes and smokeless barbecue.

2. Urban fast food restaurant is located in the commercial pedestrian street of Changsheng Road. It was a mid-range fast food restaurant at the beginning, and it will be in the future.