no. Tik Tok users can use Tik Tok to open a window on the platform to sell goods. Without advertising, it will not have any impact on Tik Tok, which sells goods in the window. The key lies in Tik Tok users themselves. According to Zhihu, advertising in the window is only to gain traffic and make the goods in their window better sold, and it has nothing to do with Tik Tok.