How to build a brand? Build a brand system? Brand valorization, to provide sustainable development capabilities for the enterprise, for marketing empowerment? Today we share with you a full set of "brand system" to build methods and ideas: First, how to build a brand system in accordance with the three steps to promote: the first step: the development of the "brand strategy", a clear brand direction and objectives: including: brand influence, brand awareness, brand reputation, industry influence, brand equity, brand competitiveness, brand vision, brand concept of the specific objectives and methods; the second step: the development of the "brand strategy", steps and methods: including: brand positioning, branding, branding, and branding. Brand Strategy", steps and methods: including: brand positioning, brand system, brand VI system, brand architecture, brand promotion, brand communication, brand marketing, brand empowerment methods and strategies; the third step: the development of the "brand implementation", plans and landing: including: brand communication plan, brand promotion plan, brand investment budget, brand tool upgrading, brand manuals, brand symbols creation, brand manager Management mechanism, brand display system and other specific plans and landing action; Second, the brand strategy how to implement the landing of specific methods - how to do? 1, "brand positioning": clear brand features, brand interest points, brand personality, brand identity, brand value mission, etc.; 2, "brand concept": brand spirit, brand values, brand connotations, consumer interest points, etc.; 3, "brand genes": brand DNA, brand core, brand core competitiveness, corporate culture, etc.; 4, "brand history": the brand formation process, major events, key nodes, annual milestones, etc.; 5, "the founder of the original intention": corporate vision and goals, the initial team, the concept of the system, personal experience, etc.; 6, "brand tagline": the dissemination of unique selling points, cause users to **** Ming, minimal, easy to disseminate, etc.; 7, "brand LOGO system": brand spirit, brand values, brand connotation, consumer interest points, etc. Brand LOGO System": brand relevance, user perception, recognition, etc.; 8, "Brand VI Manual": brand application system, brand symbols, application specifications, concepts, etc.; 9, "Brand Main Visual": brand communication templates, online and offline use of the norms, display effect diagrams, etc.; 10, "Brand Publicity Manual": the formation of the brand visual system, the brand culture system, the brand conceptual system, such as manuals 11, "Brand Architecture System": multi-brand strategy, single-brand strategy, integrated brand strategy, etc. 12, "Brand Value Planning": brand premium capacity, market size, visibility, reputation, brand reputation, etc.; 13, "Brand Culture": brand mission mining, corporate culture to match the team's spiritual proposition, the brand's value proposition, etc.; the above is the transformation of the ability to Gong its shape of the original, for reference only, and more! For more information, please refer to the pictures and column files. Join the advanced members can download all of them, systematic learning