Summary of sales experience 1

Thanks to the company for providing a learning platform, and thanks to the leaders for giving opportunities for progress. I am very happy to attend this training course of xx Sales Skills. After this training, I have a more comprehensive understanding of sales in my mind and an unprecedented breakthrough in sales theory. I believe that I will not only copy the sales ideas I have mastered to the store staff, but also apply the theories I have learned to practice. Let me mainly talk about my learning experience during the training.

First of all, Mr. X's explanation is memorable and humorous, and he points out all kinds of problems in previous sales through talking and laughing.

teacher x talks about industry: sales is the most glorious and secure job in the world, and high income only comes from unstable income. Through the six-pulse Excalibur steps (attracting guests → retaining guests → understanding needs → shaping value → following first and then bringing → making a happy deal), every step and case is so profound that I can more clearly grasp how to deal with all kinds of problems encountered in my work and strictly demand myself to repeat simple things in my future work, insist on doing repeated things and do things happily.

teacher x talks about mentality: during my study, I understand that no matter what job is the first choice, I should establish the values of the industry ideologically, establish the belief of loving my job, and make every effort to strive for performance. Only by correcting the mentality can we stand the test of being rejected by customers.

Teacher X talks about image: by learning and mastering "image and standardization", I can clearly understand that the management of stores should play the role of vision, hearing and words, and strive to increase the added value of goods to make them competitive.

teacher x talks about skills: citing the painful sales method to tell the story of customers' purchase from discovering problems → creating problems → amplifying problems → solving problems. The key is how we put our thoughts into customers' heads and put customers' money into our pockets.

Through training, I am determined to improve myself and drive the team from the following aspects: First, I should study theoretical knowledge seriously, so as to apply what I have learned. Secondly, we will strive to become a builder of excellent teams, improve the operational capacity of stores and promote the performance of stores. Then promote on-site education and training activities, enhance the role ability of store personnel, improve their mentality, and promote the achievement of store business goals.

Thank you for arranging this training and giving you a rare learning opportunity!

thanks to teacher x, who not only brought us marketing knowledge, but also set an example for our work. After this training, I feel that I have gained a lot. Different from all previous trainings, this training is mainly conducted in a questioning, answering and team way. From 9: 11 am to 4: 31 pm, the atmosphere at the scene is active, and the training vividly and vividly teaches Lenovo culture and sales skills. With the solutions to problems that may be encountered in peacetime, we deeply feel the profoundness and super appeal of Lenovo culture. In this training, we learn from the exchanges of colleagues from xx stores. Summary of sales experience 2

I am a telemarketer, and I have summed up some successful experiences in my work. I would like to give you a word of encouragement here, hoping to help you in your future work.

(1) First of all, you must clearly explain all the selling points and features of the products to the target customers, and make them understand what products you are recommending to customers and what you are selling to customers in just a few minutes, so you must practice fluent Mandarin before becoming an excellent telemarketer! Only in this way can customers understand what you are saying!

(2) In telemarketing, no matter what products we make, there will be some preferential or value-added services that can be flexibly controlled by tele-sales at random. Take the xx VIP card I made before, we will also give away free rooms when we sell VIP cards; Cash deduction volume; Red wine rolls and cake rolls! However, the number of orders depends on two points. The first point is definitely that you have to make more calls. The sentence "Heaven rewards diligence" can't be wrong at all. The quality of calls must be supplemented by quantity. The second point is to flexibly use these benefits attached to VIP cards, that is, the aforementioned value-added services!

For example, today, I told General Manager xx about the purpose of our card (51% off for two people to eat, 11% off for the lowest room rate that night, which is common in 132 hotels all over the world and valid for one year), but I won't tell you about the benefits of this card (free room; Cash deduction voucher; Wine coupons and cake coupons) so that you can save a hand when you call next time; This move is also called all is fair in war! When you have time to talk to General Manager X on the phone for the second time, you will send one of the offers as bait. If not, you will send the other two, and you must repeatedly emphasize that these offers are specially approved by the president of xx District. Don't let customers feel that these offers are easy to get!

(3) Insist on it, the drop of water wears through the stone, and it was not built in a day, and it was frozen for three feet; It wasn't a cold day! No matter what you want to succeed in, you must be inseparable from perseverance and persistence! Summary of sales experience 3

With an empty cup, I was lucky enough to participate in the training of marketing knowledge and business skills held by _ _. During this training, the professor of _ _ College gave a detailed introduction to marketing skills, customer relationship management and so on, and focused on some of them, including strategies in marketing skills, how to open up markets and how to expand sales. There is also the establishment and maintenance of customer relationship. And with a large number of vivid case teaching, it is practical and operational, and it is vivid and easy to understand by means of interaction and on-site question and answer, so that we can master more methods and skills in relaxed learning. This training has been highly praised and recognized by everyone. Let me briefly talk about my training.

1. Self-confidence+sincerity+willingness+cooperation

Confidence is the driving force for people to do things, and confidence is a kind of strength. Encourage yourself at the beginning of your work every day. We should face customers and consumers with a win-win mentality, sell ourselves before selling goods, have confidence in ourselves, and only by selling ourselves to customers can we sell products to customers. Everything must be sincere, and mentality is the basic requirement for a person to do things. You must treat customers and colleagues sincerely with a sincere heart. Only in this way will others respect you and treat you as a friend before accepting your products. Business representatives are the image of the company, the embodiment of quality of enterprise, the hub connecting enterprises with society, consumers and distributors, and trust is the guarantee of your business. Pay attention to learning everywhere, and cultivate diligent thinking and good sales experience. Opportunities are reserved for those who are prepared, but also for those who are concerned. As salesmen, every change of customers should be understood, and every detail should be grasped, so as to be a concerned person and constantly improve themselves. Sales depend on cooperation, the wise decision of leaders, the strategic planning of the company and the support and cooperation of various departments. In a word, be patient and meticulous, and be moved first.

second, sales+market+strategy

a good product must have a good market and a good marketing strategy. At the same time, the construction of the network is the master of selling products, so that you can master all the related reasons of the products. To develop the market, it is necessary to enhance the friendship with customers, be familiar with their business conditions, improve their own management level, and better sell products to customers. Good marketing strategies are prepared, and some are to help customers sell products better, make suggestions for customers, package products and do promotional activities. Let customers feel that you are sincere and trustworthy. We are the bond of interests and the guarantee of trust with our customers.

Through this training, I have benefited a lot and truly realized the importance and necessity of marketing skills and customer relationship in my work. We should keep a positive attitude, have confidence, sense of responsibility, be open-minded, enterprising, persistent and grateful, and strive for excellence in paramore. Summary of sales experience 4

The whole marketing training course of our bank has ended. However, I got much more from this training than I expected. Through this training and study, I have a new understanding of the concept of total marketing. The teacher's vivid teaching not only gave me fresh sensory enjoyment, but also let me break through the barriers of traditional thinking and expound many unprecedented new ideas. Marketing is not only a skill, but also an art. Learning the theory of total marketing is of great guiding significance to my work. Let's talk about our experience in this training:

First, the establishment of marketing concept

"My life is infinite, but my knowledge is infinite, so I have unlimited learning. Through this training and study, I feel more deeply the necessity of learning theoretical knowledge. The marketing theory studied in this course is a summary of countless successes and failures of predecessors. More importantly, as an account manager who has just been in office for one year, I am rather clumsy in mastering and applying basic marketing theories. In the marketing process of our financial products and services, we are limited to a small amount of experience accumulated through blind exploration.

2. There can be no innovation and breakthrough in marketing

Faced with the rapid changes in the financial market, our relatively monotonous development model and the lack of innovation strategy will only lead to the bank and even the whole bank falling into the quagmire of market development. Only by establishing the theoretical system of active marketing can we survive in the increasingly competitive financial market. Master marketing skills, master marketing skills and broaden marketing ideas. This training is mainly arranged in three aspects: first, counter marketing for tellers, which mainly explains how tellers briefly promote financial products and services of banks when handling business for customers; The second aspect is the professional service process of the lobby manager. The lobby manager is the soul of the scene. It shows the responsibilities and skills of the lobby manager, how the lobby manager guides the transfer, and how to quickly identify customers; The third aspect is the active marketing of account managers. As a "frontline" member of the battle, account managers need to master more marketing skills, including how to know customers, their families, occupations and education, how to deal with customers' rejection, how to solve customers' questions in time, and so on.

third, the implementation of marketing. Modern marketing management theory holds that marketing management pays attention to the process.

if you control the process, you control the result. Results can only be produced through this process. Westbank > What kind of process will produce what kind of results ",marketing work should focus on the implementation process, and the most important thing is to adhere to the" process-oriented "in marketing implementation, that is, the marketing of bank financial products and services must be implemented in daily work and even in life, not just" process-oriented ".In marketing management, there can be no arrangement without inspection, and no arrangement without implementation. We should implement management measures with the sense of" high quality and high efficiency "to promote the development of enterprises. Only by constantly applying the knowledge gained in training to practice can it take root. In the future work, I will integrate the thinking mode of this training into practice, constantly adjust the working methods, thinking modes and service concepts, hone myself in practice, and constantly improve my professional quality. Marketing management level. Summary 5

As a salesperson who has been engaged in credit card sales for more than one year, I have always thought that in selling products, I should have the following qualities: sensitive response ability, knowing how to grasp and guess the psychological changes of customers, and understanding and interpreting products.

after a year and a half of hard work and struggle, there are joys, sorrows, laughter, tears, successes and failures in this one-year sales working time. However, in a short time, I deeply realized that no matter what I do, I must be full of confidence in myself.

In addition to having enough confidence and experience in yourself, it is more important to have a mentality. I am a salesperson who has just been promoted to the head of a small group. I feel very honored to be promoted, but invisible pressure is also coming at me, but appropriate pressure can give me a driving force. I also want to share it with you here. I believe many colleagues working in the company also have unique insights. Learn from others and use it, so as to open up a world for yourself!

one: have confidence in yourself.

when I first started my sales job, I hesitated to come in when I wanted to visit my customers. I finally got up the courage to come in, but I was so nervous that I didn't know what to say. I just started to introduce my products and was sent out by my customers in a few words. Repeated visits failed, and I began to make excuses and complain for myself. But I never realized that while making excuses for myself, I had become quite negative. Negative emotions have a great impact on my work. Later, when the leader learned about this, he talked to me a lot. He told me: "A qualified salesman must first have full confidence. Only when he is full of confidence in himself can he eliminate his fear of facing customers and give himself a clear idea to introduce products to customers through fluent language." These words are deeply engraved in my mind. Whenever I feel depressed, I will secretly cheer myself up. I firmly believe that as long as I have confidence in myself and the products, I have succeeded half way.

2. Set a goal that you can do at different times.

Everyone should make reasonable arrangements for each day's work, with a plan and purpose. In order to avoid a blind positive, it can also be said that there is no direction. This situation is often half the effort and not worth the candle. Now, as a new sales team leader, I have to lead the team members in addition to myself. Since I have led a small team, I should have a thorough work plan, reasonable time arrangement, full deployment of personnel, good team spirit and so on. Set a goal for yourself and your team members!

three: win the trust of customers instantly

when selling products, we should make friends with customers and let them have a good impression and trust on themselves. What you say when you meet a customer for the first time is very important, and a good opening speech is often half the battle. Of course, gaining customers' goodwill and trust in an instant is not only reflected in the first meeting, but customers may be indifferent to the salesperson for a long time during the conversation, but changes in some details may win customers' hearts.

four: learn new knowledge from sales failure

As the saying goes, "failure is the mother of success"! In the process of sales, many times we will meet all kinds of customers. Maybe you are lucky to meet customers who are easy to talk about, but there are also unlucky days when customers are particularly difficult to catch you. So many times you fail, don't be discouraged. We should find the reason from the root of the matter, why it failed, whether the professional knowledge is not in place or the sales skills are not as good as others. I hope we won't make the same mistake often next time.

the above points are some of my experiences from being a salesman to being the head of a sales sub-group.