how can I make a circle of friends when catering merchants join? When publishing a circle of friends, in addition to good copywriting, you should also pay attention to the following skills of WeChat operation in order to make your restaurant "stand out".

1, time period selection

1) Remember the important time nodes: 7-8 in the morning, 12-13: 31 at noon and 21-22: 31 at night. These three time periods are the peak periods for people to brush their friends, and the exposure and arrival rate are much higher than other time periods.

considering the customer's meal time, you can also choose to publish at such meal points as 11-12 noon and 5-7 pm.

2) Pay attention to the content selection in different time periods: the status of customers in different time periods is different. Getting up early is suitable for sending some inspirational chicken soup to highlight the brand design of the restaurant; The menu map of the restaurant can arouse customers' appetite; In the afternoon, you can send a recent store marketing activity to send benefits to customers; In the middle of the night, send some tempting food pictures to "revenge the society", which makes customers toss and turn, and makes it difficult to sleep. They can't wait to place an order immediately ...

2. Word skills

1) When posting a circle of friends, be careful not to exceed 141 words. About 6 lines, after which the system will collapse by default. Fans can only see the contents of the first line, and then they need to click again to view all the contents. Such a small action will lose at least 51% of users.

If there are too many words, I suggest you compress and simplify them, or put some words in the comment area.

2) Always answer in a unified way. Don't answer alone. At the same time, do a good job of asking yourself and answering yourself. When a customer leaves a message in the comment area, we can choose to reply uniformly. It can not only show the content to other customers, but also create a very hot atmosphere. For example, you can post the event information here:

"There are so many people asking. I will give you a unified reply here, and you will get a 51% discount when you enter the store this week. The coordinate is No.31 Wangjing Street, Chaoyang District. Thank you for your support."

whether it is really asked by many people or not, it is a good place for businesses to advertise. Especially after the resumption of work, it is necessary to do a good job of asking yourself and answering questions.

Finally, it is suggested that all bosses use memos or notepads for typesetting before publishing, and do not edit directly in WeChat to avoid typos or accidental deletion in the middle.

3, photo publishing skills

1) Don't send 5, 7 and 8 pictures to a circle of friends. This kind of display is chipped and looks unsightly. When you meet a customer with obsessive-compulsive disorder, you may even cross it directly, which will inevitably reduce the click-through rate.

2) Use the position in Figure 5 to send marketing information. As the "C position" of Jiugongge, it can attract friends' attention. Therefore, bosses can put the QR code of ordering food or the QR code of the public comment of the restaurant here to effectively improve the transformation.

3) Regularly post wonderful comments or dialogue screenshots of die-hard fans. Showing the highlights of the restaurant will help attract new customers. It is more convincing to say the evaluation from the customer's mouth, which is conducive to the spread of word of mouth in restaurants.

please pay attention to hide the customer's avatar and nickname when publishing.

4) When publishing photos of dishes, we should also pay attention to aesthetics and clarity. Poke here to learn how to take pictures >

4. Personality skills

1) Enhance interaction. Increase user activity by asking questions or testing content.

Let's take a look at this boss, and ask friends to praise him before returning to work, which can not only test the customer's intention, but also remind customers that the store is about to return to work.

naturally, customers will have a higher response rate to questions, and the memories generated after interaction will definitely be stronger. So in the near future, you can send more user surveys in the circle of friends, such as:

"What security services do you expect to come to the store?"

"which dish do you want to eat most after work?"

"which of these two packaging bags do you think is better? Welcome to vote in the comment area "

2) Create a personalized location.

Bosses must have noticed that there is often a line of fine print at the bottom of the picture, such as Beijing. It will be the same (Wangjing Huacai Store). Creating a personalized "geographical location" can enhance customers' memory points, and at the same time directly guide customers' door-to-door visits, thus directly improving store turnover.

so how to create a unique personalized location?

a brand name is required, so that friends can click on the position below the picture to enter our public comment page and learn about the store address, contact information, comments and evaluations, so as to improve the store conversion rate.

add a personalized brand, and enter a non-existent location in the search field of "search nearby locations", for example, buy one get one free of Ouba fried chicken. After the entry, the system will remind you that "your location is not found", and then fill in the relevant information. After using this skill, you can market once every time you send a circle of friends, and at the same time, you can encourage customers to help you send a circle of friends to promote.