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How to write the copywriting materials? How to accumulate copywriting materials
Selected 28 graduation quotations: "Examination is the source of strength, the cradle of wisdom, the banner of charge and the sword of cutting thorns." In our network society, some sentences are so beautifully written that everyone likes to share their collections. In short, a person can often find his own personality characteristics. How to treat shared sentences? You may wish to look at the copy materials of graduation quotations. Welcome to reading. I hope they can help you. 1. One of the disadvantages of divergent thinking: When you think of a sad thing, you will think of something absolutely sad in Qian Qian. 1. Being angry is like drinking poison and expecting others to suffer. 2, looking back, always speechless, let the years accumulate silently. The long road of life growth, how can I absorb those warm fragments, so as not to miss the wonderful moments! 3. Private hospital copywriting: Have you ever received a magazine from a private hospital on the street? That's what our copywriters do. Did you see those boring hospital advertisements on TV? That's what we did. Have you seen the advertisements and posters of private hospitals posted everywhere? That's what our copywriters do, as well as the classic copywriters and advertisements on the website, "Which hospital is the best" and so on, as well as the enlarged articles that hospitals have to interview for fart surgery. That's what our copywriter does. 4. I am very angry, saying that being angry is even more speechless. Speaking of bad guys, let me do it now? Obviously, you also benefit, and you will be happy if you want me to wronged you, but I don't want to. I happened to have a quarrel with him that year. I was so angry that I had nowhere to vent, so I went to the movies alone. I didn't see the plot of the movie. Walking out of the cinema, I saw him looking around in the elevator with an umbrella. My heart is warm. 6. Examination is the source of strength, the cradle of wisdom, the banner of charge, and the sword of cutting thorns. 7, or the beauty of South China University of Technology, all foreign languages 8, the heart is a little lonely, holding a roll of flying, a prosperous, graceful song will be scattered all over the pavilion. Quiet inside, dust like a dream, endless chapters, broken melancholy paper. 9. Then I often go to the country with them in the middle of the night to shoot so-called country stories; I often watch a lot of messy films she made, while helping him revise me (by the way, I was a good late stage), and at the same time, I matched some boring copywriting (such as documentaries, historical films, company product introductions, and even kindergarten videos)-I really wanted to match some children's songs directly at that time. ) 10, planner/assistant: this position and promotion. Moreover, the company's planning department is zero, so I took over their design and corporate culture, including their own creation of a brand, and I was responsible for writing brand stories for them. Later, I started my own business and left without waiting for the company's brand to bloom. 1 1, let's start fighting with the world with great interest and walk on the road full of flowers forever. 12, it depends on which region and what kind of company you are in. There are three types of real estate copywriting: developers, agency companies and advertising companies. Party a's words are more important than things, agency and obedience are more important than things, and the advertising company does not explain. The novice suggests choosing an advertising company on the road, because only he can use interns. Regarding salary, the strategic guidance is probably 1W (Beijing, Shanghai, Shenzhen, Guangdong), which means about 5000-8000, and the copywriting is 2000-5000. Intern, local minimum wage. Remarks: Only advertising companies can learn to do things and be a person on their own. Copywriting is a dancer with chains. 13, graduation photo's beautiful sentence message 14, endless bitterness can only be a joke 15, classic graduation message 20xx 16, others: I went to an advertising company for an interview, and they invited me intentionally, so I think the salary is not low. In Qian Qian, this case was conducted there, and there were many clients there. Maybe they want you to help with the annual plan (brand promotion plan for the whole year and all kinds of specific documents), or the planning of a grand event (such as a party, a chess contest across the Taiwan Strait and so on). ), this is sloppy, and the copywriting even requires refinement to the wording of each welcome card and banner, and refinement to where to hang flowers or balloons). It may be a classic slogan for off-screen advertisements such as real estate or red wine (this is the essence). Simple and tedious, even the articles copied and modified on the website, the descriptions of goods on Taobao or group purchase, and so on. 17, when praising others, you must be sincere. Because most people can tell sugar from saccharin. Go where you want to go while you are young and your dreams are still there. Do what you want to do now. 18, potatoes peeled potatoes. 19, everyone pursues a good state of mind. When the word "state" of mind is disassembled, the heart is bigger. A big heart is the most precious wealth in life. 20. There is one thing in life that I don't like very much. He always makes more sensible people bear bad feelings and results. 2 1, School of Government Administration: students and teenagers, thriving. 22. No one who makes you angry is worth it. 23. Why did this happen to me? It's really scary. I am angry and sad. What some people did really made me angry, but after a period of time, my anger gradually disappeared. Of course, I don't want to explore the reasons why they do this. They have their own ideas, intentionally or necessarily. People can't help themselves in the Jianghu. Forgive others and let yourself go. 25. As for being tired of doing copywriting, I think mentality is very important. It's all work Every job is the same. Just like the design work that best cooperates with copywriting (my design skills are also so-so), just like General Manager Huo, the first responsible director, who is tired of being a boss, it is useless to complain (I have failed before, but I still have to do it, hehe). The copy was rejected because there was not enough communication or understanding, which restrained my frustration. It's okay to start over. When facing the boss and customers, ask calmly: "It doesn't matter, you tell me what you want to express most, your ideal feelings, and I will try my best to express it for you." When communication is in place, mistakes in words will be minimized. "26, xx days, don't be unhappy. 27. Being a magazine editor/copywriter in an advertising company: just looking for some articles that conform to the magazine style to modify; Get sponsorship and write a copy according to customer needs (or directly provide your own copy); According to the needs of magazines and leaders, do some original copy. 28. Others: I haven't done some things, such as product descriptions and instructions for use of things produced by some electronic equipment factories or other processing factories. There are also many copywriters, bosses and leaders' speeches on important occasions, company reports, etc. In personnel administration, I can imagine freely, as long as it is written. How to accumulate copywriting materials? It is suggested to accumulate materials from the following five aspects:

Words and sentences

When I was doing advertising copywriting, I had a special notebook to record common words, including online buzzwords, related words, homophones, antonyms, common words in official documents, idioms, and even the latest film and television drama names.

If you receive customers from an industry, you will also record some industry-specific vocabulary.

I suggest that you also prepare a vocabulary book to record words and phrases related to work.

Graphics and shapes

For me who often do PPT but can't design software, using exquisite pictures and homemade graphics in PPT can solve many problems.

In addition, PPT color matching is also a science. Douban and Weibo often see po pictures of color matching. Suck out these colors in PS, write down RGB values, insert squares in PPT and input color values to get these color blocks, and put them in PPT for later use. When you need to make any scheme, you can choose color matching according to customer's needs or scheme theme, which is quick and convenient:

Framework &; model

The most important thing in writing plans and reports is structure, which should be easy for readers and listeners to understand, so clear thinking is the first element. If we can use the existing model, on the one hand, it will be more professional, and at the same time, it will be convenient for screenwriters to quickly find the context and start writing.

For example, MECE analysis framework, pdsa PDCA of Wuli, 3C, 4P, 5W 1H, SWOT, quality management.

Ppt template

This template refers to the design, which is different from the model above.

Although the company has fixed templates, I still like to use my own templates in some internal PPT, and I can play freely according to the content. Making several sets of templates in advance is helpful to finish the task quickly after receiving the task, and does not waste time doing PPT design.

These templates are very simple, just do some articles on a certain element, and the whole PPT will look higher and more elegant.

Don't give up any good-looking design. At present, what I refer to most is website design and photo album design, which is applied to your own PPT, so that you can make a tall PPT without designing software.

music

Music, yes, you are right. Writing planning and copywriting requires exclusive music. Music can make you temporarily isolated from the world, organize your thoughts in a familiar environment, and finish writing alone. As soon as the music started, the whole person sank, and everything around him became gloomy and fuzzy. There is only one you, computer and keyboard in the whole space. No matter where you are, as long as you are familiar with music, you can immediately return to familiar ideas.

Graduation copy material sentence 27 content album recommendation: "graduation sentence", please browse. "When you are slack, please think about the eyes that your parents expect." In everyone's daily life, they have had the experience of writing high-quality copywriting during their growth. These sentences are usually short and pithy. What are the eye-catching sentences? I specially collected and sorted out the "graduation copywriting sentence" for you, so you may wish to refer to it. I hope you like it! 1, two years, so short that we can't see that I have grown up; Two years, a long time, let's watch her shine. The girl who sings and travels has traveled to this moment in the hearts of those who love her, and the wonderful voice has penetrated the lens that locks the green light in her heart. 2. Standing in the wind and rain, if you want to see the rainbow, you have to move forward strongly. 3. May you be like that brook, with that high mountain as the starting point of your life, jumping all the way, running all the way, and going forward bravely. 4. I am grateful to my alma mater for making me have these good friends, gaining so much knowledge and giving me a lot of happiness. I will never forget the kindness of my alma mater! The sea of life paved the golden road, and the waves shook the welcome bouquet on both sides. Go bravely, my friend! Forward, has sounded the conch; Cai Xia holds the flag of flowers. 6. May you care about your country and people, be wise and self-reliant, be brave in seeking knowledge, be brave in taking responsibility, be down-to-earth, have dreams, have a vast sky and soar freely! You will succeed in the future. Work hard! What you have learned can help you grow into a useful person! 7. Thank you for your care over the years. You have given me a wealth of knowledge and hope for the future. Thank you! 8. The secret of success lies in persistent pursuit of goals. 9. Do you realize that you are a complete person and a useful person, and all your efforts now are to prepare for the future? 10, everyone has a valuable fortune, and this is DD life! I hope you can use it effectively. 1 1,-years have dragged the shadow of missing into a long and tortuous color block, but a warm blessing has always firmly tied our feelings. 12, Heaven rewards diligence. There is no genius who doesn't work hard. May you work hard day and night and become a talent as soon as possible! 13, after the ups and downs of life, please don't be too sad, because in the future space, you will find your own star. 14, smile is a symbol of happiness and friendship. 15, everything is fair in the Shengping season. I don't think Longmen is M Tianjin. 16, to teachers, classes and alma mater. 17, your talent is like a spark. If you use hard work as an accelerant, it will certainly turn into a raging fire, emitting incomparable light and heat. 18, one Sunday, you asked me, Yan and Jiang Xiaoman to give a composition at school. By the time I arrived, you had already started telling them. You heard the door open, turned around and saw it was me. You smiled and said, "I thought you weren't coming. Sit down quickly. We just turned on the computer. " I was relieved to see your kindness, and I listened carefully to your composition. 19. When you are slack, please think about your parents' expectant eyes. 20. You have achieved today's harvest with wisdom and knowledge, and you will accept tomorrow's challenge with wisdom and courage. 2 1, someone said, "Everyone can be his own lucky architect." May you build a lucky building with your own hands on your way forward. 22. With your confidence, your cheerfulness, your persistence and my blessing, you will surely sail to the other side of your ideal. 23. I can consciously abide by the code for middle school students, actively participate in various activities, respect teachers, live in harmony with my classmates, care for the collective, be helpful, work actively, exercise consciously, and often participate in and organize activities organized by classes and schools. 24. The Yangtze River adds fuel to the flames, and newcomers are better than the elderly. 25. I will remember my good brothers and sisters all my life. I will remember my good season with friendship. I will save my good friends with blessings. I will send sincere greetings to moisten your heart. I will share my good luck with you. Have a nice weekend! 26. Glory belongs to you, but you have sincerely faced it for three years; Brilliance belongs to you, only for your persistent pursuit in the past three years; Brilliance belongs to you, only for the three years you created with your heart. Your Chicheng will refresh the height of No.5 Middle School again. 27. Born in China, die as the soul of China, and celebrate the centenary of a China. Let's work together and contribute together.