the way to make a small business bigger

small profits but quick turnover, making the quantity better

small profits and quick turnover refers to the strategy of expanding sales at low prices and low profits. "Small profits but quick turnover" means price reduction, which can "sell more" and "sell more" can increase the total income. The key to small profits but quick turnover is that when the price of the commodity falls, the increase of demand (sales volume) is greater than the decrease of price (final total profit increases).

Now, the market is becoming more and more perfect, and all kinds of businesses have been done, so it is not feasible to set a high price for small businesses to make high profits. The price is set high, scaring people away. What a good profit it looks like. If it is not sold, the profit will not be realized, which is equal to zero! Moreover, there is a backlog of funds in inventory, and business is like this: if you don't earn, you will lose! At the same time, the unsuccessful business also reduces the chances of dealing with others in the future.

in fact, the way of doing business with small profits but quick turnover has a long history. "if you are expensive, you will be cheap, and if you are cheap, you will be expensive." Sima Qian once said, "Buy three yuan greedily, buy five yuan cheaply", that is to say, businessmen who are greedy for profits can only make a profit of 31%, while those who make small profits but quick turnover can make a profit of 51%. Zhang Liang, the counselor of Emperor Gaozu Liu Bang, sold scissors to people during the day and came back to study at night when he was studying under Huang Shigong in his early years. Later, he felt that there was not enough reading time, so he divided the scissors into three classes: upper, middle and lower. The price of the first class remained unchanged, and the middle class was one penny less than the original price, while the lower class was two pence less. As a result, it only took half a day, the number of scissors sold was twice as much as usual, and the money earned was twice as much as before.

copy your wealth

if you open a restaurant named "a" in the south of the city, and the business is booming, then you can open the same "a" store in the north of the city and follow the model of the south of the city, and 81% will succeed. Then, if you want to grow bigger, you can copy the store to other cities, so "A" blooms all over the country.

-as a result, your business has grown.

The most famous cases of copying wealth are KFC and McDonald's.

Wenzhou people treat small businesses and big businesses alike.

There is a folk song that says, "Ten Wenzhou people have nine businessmen, and one can settle accounts." Wenzhou people are the first group to do business and get rich. In the eyes of many people, the first thing to do is to save face. Although some businesses can make money, they are disgraceful and would rather starve than do it. In Wenzhou, there is no distinction between high and low in doing business. The key is whether you can make money.

Wenzhou people travel everywhere, occupying fields that many people don't want to do. They started with small businesses such as repairing shoes and developing galleries, and gradually accumulated wealth. However, they have always been very low-key. After their success, they will often say, I am nothing more than a shoemaker! It is this down-to-earth attitude that has enabled them to accumulate more and more wealth.

It's never too small for business, and it's never too small for making money

What most people usually think is: "There's not much profit in small business, and sometimes it's even worse than working for others. When can we make a fortune by doing this?" Wenzhou people said: "Doing business is about making money. If you earn one point, it is one point. As long as the market is bigger, you can still get rich with a few cents of profit."

Wenzhou people only earn 1 cents for selling buttons, while Wenzhou people do it; Make labels, each one only earns a few cents, and Wenzhou people do it; Repairing shoes only earns 2 cents per pair, and Wenzhou people also do it; Selling clothes only earns a few dollars per set, and Wenzhou people still do it. Some people think that doing business means doing big business, and small business is not profitable and dismissive. As a matter of fact, business is not about size, but about the profits finally earned. Although small businesses earn less, they can earn a lot of money with less investment, less risk, small profits but quick turnover, and many a mickle makes a mickle.

You don't regret attacking quickly

In the information society, you should be sharp-eyed and quick-handed. As the saying goes, if you are always hesitant and wait for a more mature opportunity, then others have already beat you to it, and the business opportunities no longer belong to you. Entering when others are not entering and quitting when others are following, this is the investment vision of Wenzhou businessmen.

Businessmen are really hard. Three meals a day are irregular. Businessmen who do wholesale and retail seem to be less leisurely. Dealing with all kinds of people every day, easy-going and picky, no matter which one, you have to wear out your mouth and smile. These people can't predict when customers will come up, so they have to watch it every day. There is no freedom when eating. Sometimes, when a customer comes, you have to put down the food in your hand immediately and serve the customer with a smile. When business is good, I don't know how many minutes a meal will take, and it will rise and fall countless times.