In order to ensure the high quality and high level of work, it is often necessary to make a plan in advance, which can clearly define a general direction for an action. How should the plan be formulated? The following is the marketing planning scheme for the opening activities in 2122, which I have compiled for you, for reference only. Let's have a look. Marketing planning scheme for opening activities in 2122 1

1. Image preparation

Instrument and appearance, 31 minutes preparation, three seconds impression and three minutes expression (concise). Dress yourself up like an expert.

Second, mental preparation

Make full mental preparation, fight and overcome difficulties. Don't lose your face if you don't sell for a few days. People who want to send money will feel like they have hit a bad head when they come in and will leave immediately. At any time, at any time, like meeting a battle, you are full of enthusiasm and passion, which affects everyone around you and makes you do it cheerful, happy and happy, that is to say, you should always let your soul keep up and enjoy it. Cheerfulness is like a magnet, which will keep wealth invisibly.

Third, the preparation of in-store facilities

Warm and innovative, complete hardware-air conditioning in summer, heating in winter, this is the most yards of facilities, even though sparrows are small, they have to be well-equipped, and customers are always looking after cabinets.

display cabinets are placed, and high-end products are mainly in the same series. First, customers can see high-end products, and low-and medium-priced products are placed slightly lower. Your graduation certificate, photos, posters and honorary certificates can be displayed at the exhibition bar. The products must be listed completely, giving people the desire to buy at a glance. Make-up should be put in a unified way, and some green and fashionable decorations should be put. For example, a white white box can be placed next to the elegant and beautiful box, which reflects the elegance and nobility of this set of products and the purity and safety of the products. In summer, you can put some vines of cucumbers, which are green and show a kind of environmental protection and nature. Bedding uses the company's marked bedspreads, sheets and towels (ordered at the fourth sister's office) in a unified way, reflecting professionalism. At least two sets, change once a week!

various printed beauty project leaflets in beauty salons, including green beauty products. Let every customer read the publicity materials in his spare time before entering the nursing care, and give the read publicity materials to the customers before leaving. The beautician's oral product recommendation leaves an impression on the customer, so the promotional materials taken back by the customer deepen this impression visually. In addition, the posters of related products in beauty salons should be hung (pasted) in a conspicuous position in beauty salons. Certificates of related product quality inspection and honorary medals of enterprises can build up customers' beauty self-confidence, especially certificates issued by national institutions, which will play a great role in attracting customers and selling products. Relevant information can be downloaded and printed from the company's website-the website of R&D institutions.

IV. Preparation of in-store items

Special products for product demonstration: self-cleaning cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow knife, eyebrow clip, eyebrow scissors, physiological saline, cotton wool, alcohol, plastic wrap, film guide bowl, mirror, cotton pad and so on.

V. Preparation of professional knowledge

This is the most important point in all preparations before opening! Without this item, there will be nothing and no money. Whether the steps of cleansing are rigorous and fluent, whether the massage is comfortable and comfortable, and whether the skin is judged accurately, you must never prescribe the wrong medicine, otherwise it will harm others and yourself. If you don't have the fastest speed to practice, you can't be impatient. More practice makes perfect.

6. Carefully plan to lay the foundation for good activities

Based on the trial operation for one to two months, a large number of experience cards will be issued to let acquaintances and friends experience products, not mainly selling goods. This is a process of raising fish and paving the way for the gifts of activities. I want to do this project after experiencing the eye fire treatment, and I will be charged 15 yuan for 1 times, and I will be charged 1 times for 21 yuan to experience the hydrotherapy, which will lay a good foundation for the gift of the event, make a good customer referral during the trial operation and see the results.

It will be grandly opened two months later, with the theme of celebration as the main theme. Posters of gifts will be posted three days in advance, and it will not be sold until the time.

predict the number of people who will arrive at the store in advance, and call one by one to make an appointment. On the same day, how to encourage everyone who mobilized before the war, thank the dealers who came, and report the customers in the store. How many customers will be present and what kind of situation have been determined that day.

Division of labor:

Ordering personnel (enthusiasm and self-confidence), reception personnel (store manager): familiar with the customer's situation, do a good job of transfer (demonstration personnel), product demonstration personnel (senior store manager, dealer), and order pressing personnel (dealer with certain sales experience): familiar with the day's activity plan, good at shaping the value of distribution, and have certain experience in order pressing.

do a good job in language and personnel cooperation, introduce the situation, and achieve the sales purpose. Generally, there are not many customers in the county town in the morning, and the results are obtained in the afternoon, while there are more people in the town in the morning and fewer people in the afternoon, but they have a certain quality. Try to distribute products to customers. If the customer doesn't get the order from the dealer, if you know her well, you must hold her and don't let her go. Pretend to plead with the dealer and ask for some more items to achieve the purpose of pressing the order. Do a good job of cooperation, always around, grasp the customer's psychology and trends, and look at the dealer's eyes.

VII. Activity summary

At the end of the day, to sum up the situation of the day, are new customers increasing my sales? Sales are still high, but customers are few. What is gratifying is the number of customers. We must check customers six months before opening, not money. Customers are extended wealth. Which customer needs what kind of products, but doesn't buy them, must write them down and continue to do a good job of tracking, introducing and serving them. Which customer is equipped with weekly care and not equipped with daily care, give a trial product and visit the effect after use. Marketing planning scheme for opening activities in 2122 2

1. Planning ideas

Based on the characteristics of background analysis, this shopping mall can be regarded as a leader in leading regional consumption, so we must first gradually improve our reputation and reputation, form a good consumer reputation in consumers' hearts and help expand merchants. All these require pre-publicity activities to cultivate consumers' awareness. Of course, the opening day is the most important thing.

"Opening" to ensure that "winning the first battle" is the primary topic of all new projects, especially in today's increasingly fierce trade. Therefore, in order to have a warm on-site atmosphere and real publicity for pre-activities, all kinds of celebrations need to be shocking and famous, so as to gain a foothold.

Second, the principle of activities

1. We must build a scale on the momentum of the opening ceremony and pursue a warm atmosphere and attraction.

2. Try to impress the surrounding residents through the opening ceremony.

3. There should be continuous promotion activities to make customers feel fresh, and news spots can be formed for easy dissemination.

4. Promotional activities can really make customers feel "affordable" and ultimately increase the reputation of this mall.

5. The planning scheme of this project should be easy to operate and implement, and the risk can be controlled.

iii. objectives of the event

by successfully holding the opening ceremony, we can achieve the purpose of improving the reputation of shopping malls, promoting investment and attracting consumers.

iv. Pre-preparation plan

Before opening, we will do roving publicity and performing arts promotion activities in major indoor streets and major schools. Promotional activities started.

x weeks or x days before opening, distribute opening publicity materials to the surrounding residents, passers-by staff and schools.

x weeks or x days before the opening ceremony, float balloons are placed around the mall, and the opening ceremony banners are hung to create a festive atmosphere. Do warm-up work for the official ribbon-cutting.

x weeks before the opening of the business, increase the promotion activities to ensure the passenger flow on the opening day.

V. Project implementation plan

1. Activity elements

Activity name: xxx Activity time: 21xxxx x x x

Venue: XXX Activity crowd: mall leaders, special guests, residents in surrounding residential areas, interception of past individual travelers, etc.

activity goal: through the successful opening activities, we can achieve the goal of improving the reputation of shopping malls, promoting investment and attracting consumers.

2. Contents of organizing activities

A. Atmosphere decoration outside the mall.

b, site layout:

stage and sound configuration, flower baskets, banners, floating balloons and cold fireworks, etiquette organization, etc.

c, performances:

military band, lion dance performance, street dance and singing performance, And the yangko performance on the xx day to continue the opening atmosphere.

d, the preliminary publicity work:

1) the propaganda car enters the county (suburb) for performing arts promotion.

2) pop posters and display boards in the shopping mall to create a festive and lively atmosphere.

e, the later publicity work:

the performance lasts for x days (every afternoon) for a period of time.

The above scheme was determined by our company through various discussions. Please give guidance to the leaders to prepare for this celebration ceremony. We think that the guiding ideology should first follow the three principles of "enthusiasm", "frugality" and "carefulness". The so-called "enthusiasm" means trying to create a cheerful, festive, grand and exciting atmosphere during the celebration ceremony, without making it too boring and boring.

The celebration ceremony is simple and simple, but it is indispensable to be warm and grand. It's better not to do it at all than to do it lightly and hastily, or to put a stop to it and go through the motions in a despondent way.

The so-called "frugality" requires the organizer to be diligent and frugal, and be realistic in the expenditure of funds during the whole process of holding the celebration ceremony and making preparations for it. Moderation and frugality. The so-called "meticulous" refers to the time when the organizer prepares for the celebration ceremony. It is necessary not only to follow the etiquette convention, but also to analyze the specific situation, carefully plan, pay attention to details, be responsible for the division of labor and be meticulous. Try to be careful and meticulous, and prevent duck eggs from making mistakes on the spot, even though they are dense and have seams.

in a word, we will consult and discuss with you more, and minimize the cost of the activity and achieve the effect of the activity. Marketing planning scheme for opening activities in 2122 3

I. Overview of the industry

Next year, I will come out of the ivory tower. Due to the impact of the economic crisis, I plan to open a cake shop after graduation. The cake shop has great development prospects. Nowadays, people's lives are good, their consumption level is high, and their pursuit of quality of life is high. Comprehensive cake shops have become a major trend of urban consumption.

II. Overview of Cake Shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store plans to open in the community trade street. It is a mid-range cake shop in the initial stage, and plans to gradually develop into a cake chain store like Anderson, Chaoyang Square and so on in the future.

3. Our store needs venture capital of 95,111 yuan.

iii. business objectives

because of its geographical location in the trade street, there are relatively rich customers, but there are also many competitors, especially since our store has just opened its doors. If we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in 1 years. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.

iv. market analysis

1. customers: the target customers of our store are: ordinary consumers who go shopping and entertainment in the trade street, accounting for about 51%; Around the school students, shop staff, community residents, accounting for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Andersen, Chaoyangfang, Hongye and Anqier. So the competition is great.

V. Business Plan

1. First, go to several cake shops around to "spy on information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After raising all the opening funds, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.

3. It is understood that a set of consumption fixed rate is found: "The price that customers never have. You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making quality cakes with good materials can we attract customers and retain them."

4. The cake shop is mainly for the public, so the price is not too high, and it belongs to the middle and low price.

5. some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. The cake shop can specially open up a leisure area and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop.

7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 15% discount. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) Mr. or Miss in public, they will feel very respected.

9. Put some promotional materials and magazines on the table, which contain knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

11. We should give customers a healthy and hygienic feeling from the aspects of store decoration, image of shop assistants and cake making. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold.

11. The food industry has special job skills requirements: employees must hold "health certificates".