First, the project introduction:
The store is a capital investment is low, the consumer population is wide, the recovery cost is fast and the facade is very good to find a business project, generally in addition to retaining the store rent for about three months, labor and daily expenses, the milk tea store operation and management do not need too much working capital, is very suitable for small business Self-employment. The name of our store is Tea Story, which is easy to remember and can be quickly remembered. Our goal is to general milk tea store does not have unique features to attract customers and get big profits, with a year's time to hit the Tea Story reputation, establish a brand effect and accumulation of funds, through the investigation of the pilot, the expansion of operations to other markets, to obtain greater benefits. Through continuous reform in the process of operation, gradual improvement, the formation of word of mouth, expanding the market share, the formation of a chain of Tea Story milk tea store.
Summary of the plan
I. Project Introduction
II. Industry Analysis
III. Product/Service Introduction
IV. Store Location
V. Decoration and Equipment Purchase
VI.
VII. Market Analysis and Forecasting
VII.
VIII, marketing strategy
IX, financial needs and use
X, risk and risk management
XI, medium and long-term planning
Industry analysis
Milk tea, coffee belongs to the mass consumption, a lot of consumers, mainly teenagers and students are mainly, no matter whether it is the current market demand or future market demand. Market demand or future market demand is great, but the milk tea store industry is also very competitive, we must make special features in order not to be eliminated, in order to stand out in the industry. At present, most of the milk tea store tastes the same, so we want to do a great job, we must innovate, such as adding new flavors, using strange and interesting cups, so that customers are refreshing. At the same time, we must focus on the health of the milk tea store, so that customers have a clean and fresh feeling as soon as they walk into the milk tea store.
For product pricing, we will set different prices according to different flavors, generally around 5 yuan, and the average market price. We take competitive advantage of our products to capture market share with the quality and features of our products.
Due to the large number of similar stores, it is difficult to enter the industry, and most customers have inertia in the consumer psychology, it is difficult to achieve competitive advantage in the industry. So we will be in the pre-opening of the high quality and low prices to obtain a pass to enter the market, and there will be promotions and special events, specific will be introduced in the products and services.
Products/Services
Our store mainly deals with a variety of coffee, milk tea, in addition, in order to meet the customer's consumption needs, and at the same time operating double-skinned milk, shaved ice, milkshake, a variety of fruit juices and beverages and a variety of snacks, such as a variety of flavors of melons and barbecued shark's fins and so on. In order to attract customers, the store will develop new types of milk tea through continuous experimentation. The new types of milk tea will become the recommended drink of the week, and will be sold at a special price in the first two days of its launch, and will become the store's specialty product if the response is good. In order not to be imitated and surpassed, we will continue to introduce new products, holiday products and anniversary products. For example, Valentine's Day: launch couples milk tea, Hanukkah: launch single milk tea. Continuously attract customers because of the characteristics, so that customers have a deep impression of the store, and gradually form a word of mouth, the intangible brand assets of the enterprise.
In addition can be operated by combining the flavoring technology with the requirements of the bartending process, which is a qualitative leap, but also a kind of artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice), spices (pearl milk tea also includes pearls). Different water to do the milk tea flavor varies greatly, you use tap water? Or mineral water? Or mountain spring water? Sea water? Filtered water? This is completely different, although the spring water is expensive, but the taste is good, the product is good to have repeat customers. Ice is also, the program of making ice will also seriously affect the quality of each cup of milk tea. Therefore, in order to the long-term development of the enterprise, the operator has a real learn milk tea technology. Basic to know:
1, learn to taste milk tea;
2, raw material ingredients recipe;
3, flavored portions and time;
4, the application of equipment and flavoring fire;
5, seasoning techniques;
6, the preservation of milk tea;
7, the packaging requirements of milk tea;
8, Changes in milk tea, including sample changes and qualitative changes, such as: pull flower.
Store location
Milk tea is a fast-consuming leisure drinks, completely a dispensable thing, therefore, if if the site is not good, then no one will not go far to drink a cup of milk tea specifically for you, the busy area is the best choice. This is something that does not need to be considered, but the high cost of busy locations is something that has to be considered. So according to their own investment capacity and competitive ability to find the site, to see the current store situation, but also to the future development of the situation for estimation. To assess the level of consumption of the store, low-consumption places should not be big investment; similarly, high consumption places should not be low investment. Also consider next to or around there are no peers, the price of quality how, if you look for store now there is no competition, there is no possibility of future competitors and so on. Especially for our short capital investors, in the win-loss balance calculation will be based on the data across the store rent do not exceed the average minimum business to determine the location of the store. Around the school is a very good location, more students, consumption will be more. In addition, to add a point, buy milk tea customers, the majority of women, so if it is a girl, especially young girls more places, there is no doubt that it is a good place.