There is a phenomenon that has always misled many people. In two physical stores in the same location, one of them has a booming business while the other has a bleak business. This phenomenon will give many people an illusion: the store with a booming business must sell good things, while the store with a bleak business must sell poor things.
most people will use popularity to measure whether a store's products and services are good or bad. But many people ignore an internal factor, that is, the operation strategy of the store.
whether you are doing or preparing to do a physical business or an internet project, the more operational strategies you have, the more advantages you will have on the money-making track.
The truth is: proper operation strategy can make up for the shortcomings of products and projects.
For example, if you open a restaurant, the taste is ordinary. Soon, a store similar to yours is opened opposite, and the taste of the opposite one is better than your home. At this time, you can use something that others have not mastered to make up for your shortcomings and win more customers.
But if you don't master some hard-core operation strategies, as long as other people's products have more advantages than yours, you will lose in this game.
Tangible competition is often superficial competition. As long as you join the superficial competition, you will soon fall into the whirlpool of vicious competition. The real competition lies in invisible competition, that is, invisible competition.
price war is one of the most common appearance competitions, followed by competition between products. Between barbecue shops and barbecue shops, price competition is representation competition, and competition in taste is also representation competition.
Invisible competition is the competition of operation ability, or the competition of business thinking and knowledge, which is hard to be found. If we want to stand out from many competitors, we must know how to use invisible competition strategies.
Why are some obscure physical stores doing more and more business? It is not necessarily how good the products in these stores are, but it is likely that some intangible things are at work. Let's take a barbecue restaurant as an example.
Why is the business of an obscure barbecue restaurant getting more and more prosperous? The owner of the barbecue shop does this.
1. Specific methods
Step 1: Set two sales methods for beer in barbecue shops, namely retail and wholesale. The retail price of beer is set at 11 yuan, and the wholesale price is 51,111 bottles.
Step 2: When customers order beer, ask customers to make multiple-choice questions and ask them this question: "11 yuan a bottle of beer, 51,111 bottles, which one do you want?" .
and tell the customer that the remaining beer can be stored in the store, and you can continue to drink it next time, but you can't take it away.
Since the owner of barbecue shop used this strategy, more and more people came to the store to eat barbecue, and the business became more and more prosperous.
second, the thinking behind it
the first step: find the supporting products of the main product. Most customers go to barbecue shops to eat barbecue, and beer is indispensable, just like many people go to eat breakfast, as long as they buy fried dough sticks, they basically have soy milk.
Soybean milk is a supporting product of fried dough sticks, and beer is a supporting product of barbecue.
step 2: regard the matching products as the customers and retained products. Set two options for customers to meet customers with different needs. Selling beer alone is 11 yuan a bottle, but 51 yuan can get 111 bottles, that is to say, spending 51 yuan is equivalent to buying 51 bottles and giving 51 bottles away.
for customers who have been active around the barbecue shop for a long time, most of them will definitely choose to spend 51 yuan to buy 111 bottles.
You can leave the rest of the beer behind, but you can't take it away. You must have seen this practice somewhere. Many KTV and bars do this. Others have been using this method, which proves that more profits can be generated behind this method.
first of all, we must find out what our main products are. For barbecue shops, the main product should be barbecue, and the main profit should be made on barbecue, not beer. Therefore, as long as the beer does not lose money, it is mainly used to acquire customers and bind customers.
It's very unlikely that 1,111 bottles of beer will be drunk at one time, and the rest of the beer will be stored in the store, so many customers will always think about the unfinished beer, so that the repeat customers in the barbecue shop will soar.
In addition, repeat customers will bring some new customers. Through this operation strategy, the beer in the barbecue shop becomes a lever to incite customers.
Some physical store owners reject this strategy because of "greed". For example, if you open a barbecue shop, you want to make money on barbecue and make more money on beer. The more greedy you are, the more customers you lose.
sacrifice a little profit temporarily, and in the long run, it will bring you a steady stream of customers. For customers, it can help them save some money, and everyone earns it. Why not?
The specific figures in this scheme are not important. The specific figures can be adjusted according to the specific situation, but the operating ideas behind them are the same.
this strategy can be used not only in barbecue shops, but also in almost all restaurants and even in all physical stores. Friends who do internet projects can also use the ideas behind them for yourself, which can help you increase your income.
what have you gained and gained? Welcome to leave a message in the comment area to let more awesome people know you!