The decline of instant noodles is actually a result of changes in supply and demand in the market. With the rise of the domestic economy, the size of the white-collar group began to grow, these people live a fast-paced life in the city, the emergence of instant noodles as a good solution to the problem of their food, because these people are not willing to spend too much time on things like cooking. At the same time, instant noodles also provide a great convenience for people who go out to take the train and other means of transportation.

But now the situation is changing, with the rise of the takeaway business, office workers are more willing to use takeaways to solve their dining needs. Such a shift in trend has allowed instant noodles to lose a large portion of its users. Compared with takeout, instant noodles have a single flavor and are considered junk food in the public's consciousness. So consumers don't really have a particularly deep emotional connection to it, which means that when a better option becomes available, consumers won't hesitate to give it up and move on to a better one.

With the development of the Internet, especially mobile Internet, the traditional service industry can be said to have undergone a sea change. Especially O2O brought about by the change, but also to the consumer to bring a better and more convenient experience, on the demand for meals, takeaway is only one aspect, consumers can even book a cooking aunt to the home to give their own meal done, so that the decline of instant noodles is also reasonable thing.

Of course, for the instant noodle industry, the temporary decline may not be a bad thing, only so that we can learn from the pain and develop new products that are more popular with consumers, we can not ignore the fact that since the birth of the instant noodle, the innovation of the product can be described as lackluster, and consumers get the experience is not very good. Perhaps after this downturn, the instant noodle industry will enter a new development situation.