I. Aggregation and Diffusion \ x0d \ x0d \ 1. Urban spatial expansion. Judging from the causes of the city, agglomeration and diffusion are inseparable from the development of the city. From the process of Shanghai city, it is not difficult to find that the marine economy once brought development opportunities to Shanghai. At first, people gathered by the port, but when the gathering was hindered by various conditions, especially population and geographical conditions, it would inevitably spread. For example, the original area of Shanghai City was limited to the Huangpu River, namely Yangshupu, Tilanqiao, Shiliupu and Zhoujiadu. With a large number of people moving in, before liberation, Shanghai had developed into Jing 'an Temple and Zhongshan Park. Today, Shanghai's urban areas have developed to Xinzhuang, Peng Pu, Pudong and other places. \ x0d \ x0d \ 2。 Agglomeration and diffusion of business. Commerce, especially retail trade, is the last link for goods to gain market recognition. That is, if there is no consumer's affirmation, the value of goods cannot be realized. In order to obtain "affirmation", commercial enterprises will inevitably compete with each other. \ x0d \ x0d \ The spread of business is a balanced behavior with the expansion of urban space and the spread of original centralized consumption. With the expansion of urban space, the population in over-concentrated areas is introduced into newly developed residential areas. Residents in the new area have the same consumption demand as residents in the original concentrated area, and commercial enterprises that need to be "affirmed" will consciously fill the business gap and seek the realization of commodity value or the resulting commercial behavior in the newly developed environment, which we can call "diffusion". \ x0d \ x0d \ In areas with high population density, the overall value of shops is higher than that in areas with low population density. In the process of urban space development and change, the original dense businesses and commercial facilities will be surplus, and the surplus businesses will make choices for their own survival, either moving, closing or staying. Choosing migration is its main way out, and its migration direction is nothing more than the original bustling commercial street or newly developed residential area. In the process of migration, the businesses moving into the newly developed residential areas have completed the commercial diffusion, and the commercial enterprises moving into the bustling commercial streets have further promoted the commercial agglomeration. \x0d\\x0d\ 3。 The weakened middle ground. The sales of mass goods tend to be convenient and community-oriented commercial streets. In order to establish their own brands, brand enterprises and high-end goods are often urban commercial streets, and there are special markets for specific consumption. Regional commercial street is in a weakened middle zone in the development and change of urban space. If we can't gather more commercial enterprises, we will retreat to lower-level commercial streets. However, if the local government plans properly, regional commercial streets may develop into urban commercial streets in areas with introduced population. \ x0d \ x0d \ Second, the trend of enlargement and miniaturization \ x0d \ x0d \ 1, the birth of super-large commercial enterprises. In the period of rapid economic development, the birth of super-large commercial enterprises is an inevitable trend. In the highly competitive market economy, with the integration of commercial capital and the merger of commercial enterprises, commercial enterprises are developing towards super-large scale. In operation, super-large commercial enterprises will realize scale effect and get more discounts from suppliers, thus gaining more commercial profits and making enterprises more competitive. With its huge commercial sales space or numerous chain stores, super-large commercial enterprises will gain scale advantage in the competition with smaller commercial enterprises. At the beginning of the new century, there will be hundreds of thousands of square meters shopping centers in Shanghai, such as Zheng Da Square in Pudong, Shanghai. This format is a commercial aircraft carrier, its external image is "single store", and its internal structure is a combination of various commercial formats, forming a "chain store effect" to attract consumers with different needs. It is a veritable "shopping mall", that is, a commercial city. \x0d\\x0d\ 2。 Micro-commercial enterprises emerge one after another. Micro-commercial enterprises have the advantages of small investment, quick harvest and rapid changes in business projects, and are the smallest and most active cells in business. According to statistics, in the composition of China's commercial enterprises, small enterprises account for about 93%, which is the way to absorb a large number of employment opportunities. With the reform of China's labor system, one of the main channels for urban population to choose their own jobs is to engage in the operation and service of small commercial enterprises. \ x0d \ x0d \ The existing small businesses in China are mainly composed of specialized markets such as grocery stores, clothing stores, restaurants and communication shops. In the future, there will be sesame shops (spider webs) linked by the internet, which will become free chain stores through unified image, enjoying goodwill and centralized distribution. Its advantages are wide distribution, close to consumers and the most direct realization. \ x0d \ x0d \ III。 The trend of synchronous sales of tangible goods and intangible goods \ x0d \ x0d \ In the current retail business, people often attach great importance to the sales of tangible goods and ignore the sales of intangible goods. This is not the case in developed market economy areas, which is different from our concept: commercial enterprises sell some physical goods, but also sell another part of the goods to consumers (after-sales services); While consumers enjoy physical goods, they are also consuming intangible goods. With the wide acceptance of this concept, the combination of tangible goods sales and intangible goods sales is like a kaleidoscope, constantly changing the new business management style; The best store to buy shampoo in the future may be a well-known hairdressing salon, and chocolate may be sold to a wedding etiquette company. People go to babysitters and hourly workers, and the nanny agency may sell you a set of software for home appliance cluster control. \ x0d \ x0d \ IV。 The trend of intelligence and personification \ x0d \ x0d \ 1. Intelligence is the application of modern science and technology in business. Modern science and technology have been applied to business, such as cash registers, electronic scales, vending machines, monitors and so on. However, there are not many technologies that are directly applied to commercial services. In the future commercial competition, commercial enterprises will participate in the future market competition and will continue to adopt modern science and technology to improve their competitiveness. The personalized tendency of commodity sales will be corrected, and intelligent business machines will assist and even guide business practitioners to operate according to the norms. \x0d\\x0d\ 2。 Business personification refers to the respect for personal dignity in the process of contact between customers and salespeople. Salespeople do not trade with customers as employees of an economic organization, but provide services in a personalized way. The reason for the change is the deepening of the reform of commercial enterprises. The operating conditions of commercial enterprises directly affect the income of employees, and in some enterprises, they even directly participate in business decisions as shareholders. The change of employee position and close interest relationship are the main reasons for the personification of sales behavior of business personnel. \ x0d \ x0d \ business personification also shows respect for consumers. With the improvement of China's legal system and commercial policies and regulations, the personality and rights of consumers have been widely respected. People are no longer painting cakes to satisfy their hunger, but actually enjoying the rights and dignity of consumers. \ x0d \ x0d \ v. Tendency of standardization and artistry \ x0d \ x0d \ 1. Modern commercial activities fully reflect the trend of commercial standardization. One of its masterpieces is that supermarket chains are blooming everywhere in large and medium-sized cities. The unified shopping mall layout displays the same goods, and the salespeople wear the same clothes. Even their actions are carefully designed in advance. These are all commercial activities carried out according to the original procedures, and the tendency of standardization will gradually expand from department stores and food industries to other commercial fields. \x0d\\x0d\ 2。 The artistic tendency of business is mainly reflected in the industry of personalized consumption. Different people's knowledge, cultivation, taste, hobbies, habits and income will put forward personalized service requirements for some industries, hoping that the requirements of personalized service will be met. The industries where consumers have personalized services are mainly concentrated in industries directly related to individuals, such as clothing, catering, and decorative products. The artistic tendency of business is the commercial behavior of commercial enterprises to carry out artistic packaging in order to obtain the "affirmation" of a certain group of consumers, which is of course related to the self-cultivation, taste, hobbies and knowledge of the operators themselves. With the development of economy and the popularization of culture, art is used more and more in business.