What would you do if you were called to write a copy of the bread you often eat? Today, I'd like to share with you the copy of a new bread advertisement of Lele Tea House, a brand-new tea maker. The creativity of the copy is worth learning from. The contents are as follows:

Green package: Explosicum Matcha taro package. Matcha cream is flowing, handmade taro paste, dark sugar pearls are hidden in the invagination, full of matcha fragrance, and the mouth is slightly sweet and crisp.

red envelope: Explosicum strawberry milk bag. Pure handmade taro paste, fresh strawberry custard sauce, elegant and energetic collision, a sweet and sour Explosicum instantly lights up the taste buds. Black bag: Explosicum banana chocolate bag. Lava chocolate sauce, blended banana custard sauce, happy and fragrant chocolate caresses the taste buds, and the wonderful taste meets all your expectations.

purple bag: Explosicum taro milk bag. Filled with flowing milk, delicate taro paste and soft mango custard sauce, decorated with fresh mango meat. ?

Do you feel drooling after reading the copy of these four breads?

Red and red envelopes, green and green envelopes, black and black envelopes and purple and purple envelopes are used to name bread directly, which is a bit cute, and a bit like borrowing the "dirty and dirty" bread from online celebrity, which was very popular before. And in the description of bread, I also used the writing technique of five senses to vividly write the characteristics of this bread. Of course, many of them still have room for optimization.

In other words, this group of copywriting was put in my rice ball, and the copywriting practiced by our rice ball friends was not original.

Ye Xiaoyu's copywriting, author of "Creation and Communication of New Media Copywriting", WeChat WeChat official account: Ye Xiaoyu Run Run (talkto521).