Meaning: The green logo of Starbucks is a two-tailed Poseidon image that looks like a mermaid. This logo was designed by Terry Hechler, a young Seattle designer, in 197 1 and was inspired by the medieval woodcut Poseidon. The mermaid image on the logo also conveys the dual meanings of primitive and modern: her face is simple, but it is packaged into a modern abstract form, with black and white in the middle and only a circle of colors around the outside.