A template for graduation internship report of an advertising company. I. Internship time

xx, xx, xx-xx, xx

II. Internship place

xx advertising company

III. Internship content

xx, xx, xx, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX, XX In xx, xx advertising company is a typical local small company. Its company mainly consists of environmental and festival decoration, advertising design and other business components.

xx advertising design co., ltd. is a professional advertising company integrating management, talents and technology, based on the principle of creativity, introducing new ideas from foreign advertising companies and combining the operational advantages of local advertising companies. At the same time, with the goal of "providing first-class design for customers and helping customers to shape a good corporate image" and the principle of "honesty-oriented and service-oriented", we will provide customers with satisfactory and effective services in a multi-level and all-round way in the spirit of practicality, diligence and courage to explore.

On the first day when I entered the company, after a simple interview with the manager, I didn't leave too many tasks. Let me get familiar with the environment and get to know the company's situation, including its scale, departments and division of labor. Then let me participate in the design of Coca-Cola advertising posters, and just test my ability during the design process.

Luckily, I was able to exercise myself as soon as I entered the design project that the company could participate in. However, due to lack of experience, I failed to make a good design plan at the beginning. Later, through the guidance of the design director and the help of colleagues, plus the professional knowledge learned by the school, a better scheme was made. After two days of running-in, I know clearly what shortcomings and deficiencies I have. At school, I am still not proficient in software operation because I have fewer opportunities for actual exercise. And can't respond immediately to the customer's requirements.

through the work practice in the first two days, I have basically understood the design process of the company. First of all, the customer puts forward the requirements, and then the design director reasonably assigns tasks according to the degree of customer demand and the design characteristics of each designer, giving full play to the advantages of each designer, so that the design can satisfy customers as much as possible and attract consumers' attention.

After several days of trivial design tasks, I learned a lot that I can't cover in the textbook. Because work is direct contact with customers, the purpose of our work is to satisfy customers. Of course, we must take into account its timeliness in the market while not lacking creativity. It doesn't mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, it is necessary to analyze the market involved, find the most appropriate target consumer groups, make market positioning, and then determine the core of the project. All design activities are carried out around the core concepts, so as to make the planned project not deviate from the market.

Fourth, internship summary

In a short time, I watched many books and film and television advertisements on advertising, and had some trivial thoughts on advertising creativity. Advertising is not an easy industry. In fact, advertisers are lonely and forgotten. Advertising is a reflection of life, and many impossible phenomena, in retrospect, are very ingenious and creative.

xx Coke Case:

1. xx Coke has done all the advertisements it should do in 19xx, and then began to promote it: how to make coke available everywhere when you want to drink it.

2. xx cola adjusts its distribution method according to different channels. When all channels are available, how to do relevant advertising activities or programs that are meaningful to consumers? For example, at Christmas, xx Coke changed Santa Claus's clothes from the original yellow to the familiar red, which is the significance of brand creativity in life. A good idea can stimulate people's enthusiasm and humor for the environment, and the advertisement brought by a product is absolutely beyond your imagination. The most basic thing to do an advertisement is to know what its purpose is, not to make your company famous. This is the last step. What's more important is to sell the goods. To be a professional advertiser, you should look for this thing.

This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to some extent. However, I also realize that it is impossible to do a good job in this field only by internship these days, but I also need to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and it needs constant efforts and struggles to really go well.

the short-lived intern has passed away, and her mood is very complicated, which can be said to be joy plus nostalgia. I am glad that I will go back to school soon to meet my lovely classmates, and I miss my colleagues and friends in xx Company.

Looking back on the internship life, I felt deeply and gained a lot. I feel very gratified to summarize my internship report later. It enabled me to understand the society in practice, learned a lot of knowledge that I couldn't learn in class at all, opened my eyes and increased my knowledge, laid a solid foundation for my coming to the society, and achieved the purpose of arranging this internship for us by the school. < P > The above are some insights from my internship, which also opened a new journey for my life. When I return to school, I will accumulate bit by bit in my usual study and work, and constantly enrich my experience. While enriching my social experience, I have taken another big step towards my own life destination!

after two years of basic study and one year of in-depth professional study, I have changed from a layman who knows nothing about advertising to an out-and-out advertising enthusiast and researcher. No matter how good the theoretical knowledge is, it needs to be combined with practice. Without practice, theoretical knowledge is just an empty shell. Now we need to find our own balance between theory and practice. It is precisely because of this that we college students who are about to step into their jobs should pay more attention to practice, never miss any opportunity of practice, exercise ourselves and re-recognize ourselves. Advertising is also a popular major in China, which is a field that will inevitably appear and gradually mature after various industries in China mature. And we just emerged in comprehensive talents to meet the needs of social development. We should not only be good at advertising design and other artistic fields, but also have our own ideas and creativity, and have a preliminary grasp of management, marketing, financial management and other aspects. As a student, I can't meet such requirements. In order to improve my ability, in this winter vacation, I worked as an intern in a small local advertising company for two weeks, although the advertising company is not as standardized as an international company and its business scope is very narrow; Although my internship there was only a short period of two months, what I learned in these two months was something I couldn't learn in school and was an important asset in my life.

The following is my detailed internship report and my experience:

1. Internship purpose

Through a certain period of social practice, I gradually adapt to my major, master my professional skills, and get to know the organization, departments, daily business activities and overall status of the advertising company. And realize the role of advertising and advertising companies in society, the relationship between advertising and manpower, capital and society.

second, internship time

21xx xx-xx

third, internship location

xx advertising co., ltd.

fourth, internship content

on xx, 2121, I was introduced to xx advertising co., ltd. for a two-week internship in order to experience practice and learn. In my hometown of xx, xx Advertising Co., Ltd. belongs to a typical local small company: small scale, less business. The business scope is relatively narrow, and the company mainly consists of several parts of business, such as store design, inkjet advertising design and wall advertising.

V. Internal situation of the company

The number of employees in the whole company is stable at around 11, and there are no more than 11 advertisers serving at the same time, of which 5 or 6 are old customers, followed by some unknown customers. The internal setup of the company is the same as that of the general company: the boss is the general manager of the company, responsible for the overall planning and management of the whole company and economic investment operation; There are business department, production department, design department and installation department. Because the company is privately owned and small in scale, there is a strong job mobility of employees in the company, and there is no obvious division of labor. People in various departments can help each other. Therefore, I am also honored to participate in the work of most departments of the whole company, understand the operation form of the whole company and learn a lot.

I just started working, and I don't know what to do in specific affairs because of my lack of experience. The general manager put me in charge of reception, advertisers who came to advertise and some trivial matters. But even so, I learned a lot about things in the industry.

after three or four days of reception, I became familiar with the company's business and began to help in various departments. These things make me learn a lot that I can't cover in textbooks. Because my job is direct contact with customers, the purpose of our work is to satisfy customers. Of course, we should not lack creativity, but also take into account its timeliness in the market. It doesn't mean that creative design must adapt to market competition, which involves the importance of marketing and management of design. How to make the design achieve the expected market effect, first of all, it is necessary to analyze the market involved, find the most appropriate target consumer groups, make market positioning, and then determine the core of the project. All design activities are carried out around the core concepts, so as to make the planned project not deviate from the market. It is not easy to plan the whole process. This makes me admire the general manager and the employees of the company.

VI. Summary of the internship

After xx months of internship, I learned a lot that I didn't learn before, and I also learned about the operation of the advertising industry and advertising companies. In this internship, I have three main experiences:

1. Teamwork is the most important

In a company, the company is a big collective, and everyone works hard for the same goal. At this time, we need everyone to have the spirit of teamwork. Because a good advertising work needs the close and tacit cooperation of many departments to complete. When various departments cooperate, it is inevitable that there will be ideological collisions and contradictions. At this time, if individuals just insist on their own opinions and refuse to listen to other people's suggestions, then one can't complete a good advertising work. Therefore, a team's good teamwork spirit is the basis for the team to create good advertising works.

2. Fully combine the ideas of advertisers

In the process of making advertisements, advertisers will inevitably want to add their own opinions and ideas. In this practice, I have encountered several cases of advertisements in which advertisers make suggestions. General designers and advertisers will distrust advertisers and think that advertising should be artistic and should not be mixed with other motives. But it turns out that the advertiser's consideration is also right, and he can focus more on sales.

3. Advertising creativity should be combined with reality

Advertisers can't just live in their ideal state, and the creative process can't be completed by their own imagination. The two most important words are the market. Only by paying attention to the market, gaining insight into the potential of the market and meeting the needs of the market can we achieve the goal of promoting products and be regarded as a good advertisement. Just like Ogilvy's point of view, a qualified advertiser must go through the sales barrier. Only when you are in the sales industry, know the laws of the sales industry and know the market demand can you make good advertisements. If an advertiser is divorced from the market and only creates and plans advertisements by relying on his own imagination, then his advertisements must be vague. In a word, this practice has taught me that no matter how good the product quality and unique the product nature are, it must be linked with the market. As long as advertisers know what consumers want and what the market demand is when planning advertisements, they can plan good advertisements.

This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to some extent. However, I also realize that it is impossible to do a good job in this field only by internship these days, but I also need to accumulate bit by bit in my usual study and work and constantly enrich my experience. The road ahead of me is still very long, and it needs constant efforts and struggles to really go well.

Template 1. Internship Purpose

I hope that through this graduation internship opportunity, I can understand the operation of advertising companies, the work of newspapers and media, the daily business activities of agency companies and the overall state of the industry, and realize the relationship between manpower, capital and society related to planning and design activities, and also expand my knowledge, expand my contact with society, increase the theoretical knowledge of newspapers, and exercise in social competition.

Second, internship requirements

Through social practice, I am proficient in professional skills and understand the art design institutions, their departments, daily business activities and overall status. And realize the relationship between art design activities and manpower, capital and society.

III. Summary of internship unit

1. Brief introduction of advertisement

Advertising is a propaganda means to openly and widely convey information to the public through a certain form of media for a specific need.

Advertising can be divided into broad sense and narrow sense. Broad sense advertising includes non-economic advertising and economic advertising. Non-economic advertisements refer to advertisements that are not for profit, such as various announcements, notices and statements of government administrative departments, social institutions and even individuals. Narrow advertising only refers to economic advertising, also known as commercial advertising, which refers to advertising for profit. It is usually an important means to communicate information between commodity producers, operators and consumers, or an important form for enterprises to occupy the market, promote products and provide services.

2. Company Introduction

xx Co., Ltd. is a professional advertising company integrating management, talents and technology by introducing new ideas from foreign advertising companies and combining the operational advantages of local advertising companies. At the same time, with the goal of "providing first-class design for customers and helping customers to shape a good corporate image" and the principle of "honesty-oriented and service-oriented", we will provide customers with satisfactory and effective services in a multi-level and all-round way in the spirit of practicality, diligence and courage to explore.

Fourth, the feeling of internship

Going out of school and stepping into the society, I will meet the challenge of the future. I took my resume to xx Limited Company with excitement and excitement. <